EXCLUSIVE:When Imagine Entertainment partners Brian Grazer and Ron Howard re-upped in their 26th year at Universal in early 2012, like all studio term producers they watched the deal get smaller. They also went from exclusive to first look and while that might have humbled less energetic founders who’d made 50 films for the same studio, Grazer and Howard took it as license to tap into new avenues of distribution and funding to be more productive than ever.
Consider that while Howard tinkers with the finished Formula One drama Rush and casts the Warner Bros adaptation of the Nathaniel Philbrick novel In The Heart Of The Sea with Chris Hemsworth, Grazer is on the Croisette, beating the drum for a Pele biopic to be directed by The Two Escobars helmer Jeff Zimbalist and his brother Michael. Grazer and production president Kim Roth called the film a close cousin to the search for genius depicted in 8 Mile, only here it’s a dirt-poor kid’s journey from being part of the Shoeless Wonders (a band of soccer wunderkinds too poor to afford shoes) to a phenom who at 17 led Brazil to the World Cup. Grazer and his partners will have the film ready by the time the world is whipped into a frenzy for World Cup action next year.
* While they’ve temporarily halted the move to turn Jack Bauer loose in a 24 feature, they’ve instead decided to bring him back in a limited series, this after selling an Arrested Development revival directly to Netflix. Grazer tells me they are absolutely moving forward with a movie version of another Imagine series, Friday Night Lights, and they will likely use crowdfunding to directly tap the rabid fan base of that drama for some of the budget. “We made a terrific feature with Pete Berg, turned it into a terrific TV series and will now make a movie from that series,” Grazer said. “I’m not sure such a thing has been done before.”