“We’re very flattered when he called us ‘smug motherfuckers’, that means we’re winning. We’ll try to be a little bit more gracious but that’s hard for me as you know,” CBS boss Les Moonves said today in response to remarks Jimmy Kimmel made on Tuesday about the network’s No. 1 ranking this season. Moonves’ comments came just hours before CBS’ Carnegie Hall Upfront presentation where there was no shortage of chest thumping on display as the CBS President and CEO and others boasted about the network winning the season this year. Well, the 2012-2013 season is almost over, but Week 33 gave Moonves’ gang a little more that they’ll have to try to be less smug about. The second full week of the May sweep saw CBS once again No.1 in both viewers and among Adults 18-49 for the week of May 6 to May 12 with 9.349 million watching and a 2.0/6 and 2.6 million in the demo. That’s up from the 1.9/6 the network was tied with Fox in the key demo for the previous frame and a rise from the 9.218 million that were watching during the week of April 29 to May 5. Like the previous week, The Big Bang Theory was the top show in the demo with a 4.9. The May 6 airing of NBC’s The Voice was in second place with a 4.1. In terms of viewership, CBS had the top four shows of the frame with NCIS (17.558 million), BBT (16.304 million), NCIS: LA (13.176 million) and Person Of Interest (13.162 million). ABC’s Dancing With The Stars was No. 5 with 13.117 million viewers.
Among viewers DWTS may have fallen from the No. 3 spot of the previous frame but ABC itself had a strong rise up to No. 2 last week. As CBS shifted into the top spots again this season, ABC wasn’t far behind in the key demo with a 1.9/6 and 2.4 million viewers in the adult 18-49 demo. That’s up solidly from the 1.6/5 of Week 32 and the first time that the network has been second this season since the week of March 25 to March 31. As ABC moved up, The Voice-beholding NBC, which ran three airings of the competition series last week, slipped into third with a 1.8/6 and 2.3 million in the demo. That result was almost the same as the frame before. Fox, on the other hand, took a fall from being tied for first place among adults 18-49 in Week 32 to fourth place with a 1.7/5 and 2.2 million among the 18-49s in Week 33.