With a chorus line of 40 Samba-dancing Vegas showgirls parading through the audience to the stage for a performance of a song from the upcoming Rio 2 (4/11), 20th Century Fox got its CinemaCon presentation off in style. And the studio earned high marks for attempting to put a little showmanship that has been missing from some other presentations this week. Hey this is Vegas. Let’s liven it up, folks. And Fox did.
This is not to say the rest of their “show” was not all about showing off footage from their 2014 slate. It was, but clearly they put a lot of work into impressing these theatre owners who responded strongly to what Fox was offering. Distribution President Chris Aronson appeared with a feather headdress on (he looked pretty hot) but quickly took it off for a more corporate look as he welcomed the crowd and got things rolling including those previously reported remarks regarding NATO ‘s John Fithian and 12 Years A Slave. He pointed out that the studio’s total worldwide boxoffice was $3.39 billion, the fifth consecutive year they have exceeded the $3 billion mark. He then introduced 20th’s Chairman Jim Gianopulos who expertly hosted the event as he does each year, actually managing to sound like he’s not reading stuff off a prompter – an art both he and Disney’s M.C. Alan Horn have mastered. He launched right into it by announcing “we are starting summer in April this year” and bringing on Cameron Diaz and Leslie Mann to introduce clips of their comedy The Other Woman. Then it was time for the “tentpoles” as he intro’d a clip package featuring the opening scene and trailer from X Men: Days Of Future Past (5/23), extended footage from How To Train Your Dragon 2 (6/13) from their partnership with DreamWorks Animation and a harrowing scene from Dawn Of The Planet Of The Apes (7/11) , the latter really whetting the exhibitors appetite. Let’s just say it involves a couple of drunk guys, a playful-seeming ape and an Uzi. Wow. Even Shailene Woodley, star of 20th’s June 6th romantic drama The Fault In Our Stars, said she was still shaking from the Apes footage when Gianopulos brought her on.