
UPDATES Big Media's 'Coalition For Innovative Media Measurement'
UPDATES Big Media To Compete With Nielsen Ratings
I've been closely following this open war between Nielsen and its Big Media clients who are rushing to compete with the huge ratings giant. Now Broadcasting & Cable's Claire Atkinson has obtained an October 8th letter, penned by Nielsen president of North American media client services, inviting these same competitors to discuss TV and online ratings with the hope of achieving peace.
What Nielsen has in mind now is a single-source measurement system to include internet viewing as part of its TV sample. A client would be able to track both TV and online video viewing of an individual and receive a single figure covering both activities.
The letter describes “a special client meeting in New York City to discuss ‘TV Everywhere’, ‘OnDemand Online’ and similar initiatives and their implications for television audience measurement.” Erichson notes “these initiatives are very compatible with Nielsen’s television ratings system; that is, audiences viewing television programs online could be included in Nielsen’s national TV ratings, including C3.” The letter says the purpose of the meeting is to “discuss the work that Nielsen is doing to develop the capability to measure online video viewing in the National People Meter panel and to share our thoughts on potentially aligning that effort with these industry developments. Most importantly, the purpose of this meeting is to get your feedback and input on these plans.”
The event will take place at NYC's Harvard Club on October 16. The 75 top clients contacted include top advertisers Procter & Gamble to media giant Time Warner to ad agencies. These are among the same 14 founding members of the Coalition for Innovative Media Measurement (CIMM) seeking to cpmete with Nielsen by forming their own ratings measurement system.
It's annoying when Universal Pictures mouthpieces don't think it's important what its top execs say about the studio's movie slate plans, even when asked by journalists, who help inform shareholders of parent company GE. So, instead of having the PR-bots "interpret" what was said at Uni's town hall meeting this week, I finally pressured the flacks to watch the video and tell me 
These things are so pro forma. For instance, no one stood up and asked, "Hey, I read about Marc Shmuger, and why didn't you fire him months ago?" Instead, Ron Meyer and the new regime were gracious about him. Though one questioner did say he'd been reading "how we're doing everything wrong" to which Meyer replied, "Yes, but we're doing a lot right, too." (Or words to that effect.) Meyer also was asked, "Are you making less movies?" and replied, "No, we have no plans to make less movies." So the studio is sticking to its 15-18 pics a year.
EXCLUSIVE: That's the word to me from sources surrounding GE and its 80% ownership of NBC Universal now that the Vivendi put is coming due. The conventional wisdom has long been that Vivendi may decide to sell its 20% of NBCU this year since the French company is more interested in expanding into telcom than hanging onto a non-core asset like media. Today, NBCU boss Jeff Zucker told a Universal town hall meeting for employees attended by Ron Meyer and the new regime at Universal Pictures, "There are a number of scenarios possible, but I can't comment," when asked about any NBCU sale. Also today, media reports said opening statements began in that class action lawsuit by shareholders against the Vivendi media group back when it owned all of Universal Studios. A lawyer for the class told a NYC jury that Vivendi continued to make glowing statements about its growth and earnings even as it faced a liquidity crisis affecting investors who bought shares as the French group neared bankruptcy in 2002. Those shareholders have accused Vivendi and its former top executives, Jean-Marie Messier and Guillaume Hannezo, of hiding the truth.
My sources are telling me that Nancy Tellem has gone to her boss Les Moonves to discuss stepping down from her longtime post at CBS as Les' right hand exec. "No final decision will be made until she returns from MIPCom in Europe," an insider informs me. But I'm told what's contemplated by the 55-year-old president of the CBS Television Studios Entertainment Group is to move into a consultancy role sometime within the next 3 weeks. Nobody would take her place, but president of CBS Entertainment Nina Tassler would take on more responsibilities. About why Tellem wants out, I'm told: "She's just done. She's thinking about what the next chapter is for her life." If she's not replaced, then this leaves questions about succession for the 60-year-old Moonves because Wall Street doesn't like for its publicly traded corporations to not have an heir apparent in place.
I have a preview from tonight's Late Show monologue. (see below). But, first, I've obtained an excerpt from today's taping with David Letterman apologizing for the attention and inquiries that have been aimed at his staff and family:
Ross will oversee worldwide production, distribution and marketing for the company’s range of live-action and feature animated film labels, including Walt Disney, Touchstone, Miramax and Disney/Pixar. In his new role, which he assumes immediately, he will also head Disney’s theatrical and music groups.
