SUNDAY PM, 5TH UPDATE: My sources report a single-digit drop from Saturday to Sunday as Sony hoped (right now -8%). So Men In Black 3 domestic projections of $55M three-day weekend and $70M four-day Memorial Holiday may stand. Although rival studios say the numbers are $54.5M/$68M. That’s not anywhere close to the $90M where Hollywood thought this popular franchise could open its threequel, or the $80M which Sony expected. Even not adjusted for the 3D premium, or higher ticket pricesm or inflation, MIB3 couldn’t beat Will Smith’s I Am Legend ($77M in 2007) or Hancock ($62M in 2008). Problem is that MIB3 was very expensive to make. (more below…)
SUNDAY AM, 4TH UPDATE: A lot was riding on this weekend’s worldwide totals for Will Smith (back at cineplexes after a 4-year hiatus) and Sony (reviving a costly Columbia Pictures franchise that was dormant for a decade). But Memorial Weekend newcomer Men In Black 3 is now the 5th major studio release that has underperformed domestically at the start of Summer 2012.
Plus, demonstrating more trouble for Hollywood, overall moviegoing of $190M is down a huge -32% from last year’s record. Overseas, MIB3 was off to a better start, and Sony is projecting it to take in an estimated $202M worldwide total during its first few days of release in 106 territories. Of that, IMAX sales contributed approximately $12M to the global cume, which is 20% higher than the previous record for a worldwide Memorial Day release because of aggressive IMAX building overseas. Sony said MIB3 was #1 in 104 countries. In this country, yes, MIB3 finally vanquished three-time #1 Marvel’s The Avengers which was starting its 4th week in domestic release. Even so there’s continuing good news for Disney’s 3D superhero assembly: it crossed $500M on Saturday, reaching the mark in just 23 days which is setting a new speed record (better than Avatarwhich took 32 days). In 3,918 theaters, it’s a solid #2 with about a $36.9M three-day weekend and a $48.5M Memorial Holiday. It is currently the #4 film of all time globally and domestically and is currently the #5 film of all time internationally, passing Transformers: Dark of the Moon ($771M) this weekend. Even if Avengers weren’t sucking the air out of North American box office, trust me when I say the movie moguls are worried what lies ahead for their films in June after a dismal domestic May… READ MORE »






















