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Tomorrow at the Beverly Hills Hotel will be the revamped Madison + Vine conference on how entertainment will continue to be funded, marketed, distributed and consumed in a digital world. (Geez there's another one of these every other week. Does anyone ever actually learn anything new at them?) Among those speaking tomorrow at the Ad Age/William Morris Agency event are Google CEO Eric Schmidt. NBC U co-chairman Ben Silverman. MJE CEO Earvin "Magic" Johnson. Take Two Interactive chairman Strauss Zelnick. producer Darren Star, director Barry Sonnenfeld, NASCAR CEO Brian France. MySpace COO Amit Kapur, Coke global brand marketing's Marc Mathieu and T-Mobile director of media marketing's Brett Dennis. Panels include:
SPORTS: As Leagues Become Media Companies, What Does It Mean For Athletes, Networks and Brands? ... TELEVISION: TV On The Fritz: Eroding Ratings, Sky-High Pilots vs. Year-Round Promotion And Development. ... KEYNOTE: High Noon For Hollywood: What Does Google Mean For Tinseltown? ... VIDEO GAMES: A Guitar Hero Will Rise: How And What Can You Market To Casual And Fervent Gamers. ... MUSIC: Are We Being 99 Cented to Death? The Arbitrary Price Of Content.
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The Hollywood folks have to be told over and over again that it’s a digital world until they finally believe it and stop trying to fight it but go along with it and figure out different ways to make money from it.
Yeah, Dan, that explains the 0ver 90% pre-sale tickets to The Dark Prince. Nor does it explain the success of cable shows, like Dexter, Burn Notice, the newly departed show, The Shield, or The Closer, and some other shows. The problem isn’t how or on what network content is presented, it’s the fucking content. C-O-N-T-E-N-T or quality content, if you prefer.
That’s the issue: People want quality content. They’re sick of the crap that’s on TV and at movies and they’re showing it by not watching.
And once the nitwits running the networks and studios figure that out (and accept it), then and only then will ratings and attendance at movies improve. It’s that simple.