I'm told that Melissa Grego, the editor of the newly revamped THR.com, now becomes executive editor of Broadcasting & Cable responsible for print, online and events. So Reed Business, which owns rival Variety, keeps reducing The Hollywood Reporter to an after-thought. Here's the internal memo by B&C editor-in-chief Ben Grossman:

Hi everyone – I am absolutely thrilled to announce the appointment of Melissa Grego as executive editor of B&C. broadcastingcablelogo.gifBased in Los Angeles, she will work directly with me overseeing and executing the continuing evolution of our brand, including both our print and digital businesses as well as our growing event business. Melissa comes to us from the Hollywood Reporter, where she ran their digital business as editor of HollywoodReporter.com, which she led through a very successful re-launch and to record traffic numbers for the company. She also knows the weekly magazine business as well as anyone, having led Television Week as its Deputy Editor prior to joining THR. Her fantastic background even includes a previous stint at this brand.

Much as I do, Melissa will have a byline both in print and online to add even more depth to our fantastic coverage of this industry. And for those of you who were huge fans of her “Mel’s Diner” franchise at TV Week like I and so many others in our industry were, you will be excited to know that it will be coming back and once again making industry observers both better-informed and extremely hungry. Just as important as her dynamic experience, Melissa is one of the most-liked and most-respected people in our business. She’s a perfect fit for our team, which is why I am so happy to have her coming on board. I am sure you will love working with her as much as everyone else has and does.

Melissa marks the first addition to our team since I took over as editor, but will not be the last, as our momentum continues thanks to everyone’s dedication to evolving this brand. She will begin on July 28.