Anaheim, California -- September 11, 2009 -- The Walt Disney Studios, in collaboration with acclaimed filmmaker Guillermo del Toro (“Pan’s Labyrinth,” “The Hobbit”), is launching a new production label called Disney Double Dare You, to create new animated films full of chills and thrills for audiences of all ages, it was announced today at the D23 Expo by Dick Cook, chairman of The Walt Disney Studios. All films will be produced under the guidance of del Toro, who originated the concept and the design of DDY and who will also direct certain projects. The first project in development for the new label is called “Trollhunters,” an original del Toro story which he will produce.
Commenting on the announcement, Cook said, “Guillermo is a brilliant and visionary filmmaker, and we’re excited to be launching this new label with him. His knowledge and appreciation for Disney films, along with his penchant for creating worlds of fantasy, presented a great opportunity for us to explore a whole new genre of filmmaking for moviegoers of all ages. We have admired Guillermo’s imaginative approach to filmmaking for some time, and now we’re proud to be working with him to create films full of imaginative delights and lots of thrills at the same time.”
Del Toro added, “As a director, I love to take audiences into fantastic new worlds and provide them with some anxious moments in the process. It is part of the Disney canon to create thrilling, unforgettable moments and villains in all their classic films. It is my privilege for DDY to continue in this tradition. To partner up with The Walt Disney Studios, with the support of Dick Cook and John Lasseter, is to belong to a storytelling partnership that I admire deeply. It is a true honor. I look forward to coming up with fresh and original stories that will take Disney films in a whole new direction. The emphasis is on fun, and we have some great ideas already on the storyboards.”
Del Toro's Pan's Labyrinth received six Academy Award® nominations in 2007, including one for his original screenplay, and went on to win three awards. That film also received a BAFTA Award for Best Film not in the English language. His other directing credits include “Hellboy,” “Hellboy II: The Golden Army,” “The Devil’s Backbone,” “Cronos,” and “Mimic,” among others. Del Toro is currently directing back-to-back feature film adaptations of the Tolkien classic, “The Hobbit,” for release in 2011 and 2012.
Disney Toons Up With Guillermo Del Toro Under "Disney Double Dare You" Label
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Anaheim, California -- September 11, 2009 -- The Walt Disney Studios, in collaboration with acclaimed filmmaker Guillermo del Toro (“Pan’s Labyrinth,” “The Hobbit”), is launching a new production label called Disney Double Dare You, to create new animated films full of chills and thrills for audiences of all ages, it was announced today at the D23 Expo by Dick Cook, chairman of The Walt Disney Studios. All films will be produced under the guidance of del Toro, who originated the concept and the design of DDY and who will also direct certain projects. The first project in development for the new label is called “Trollhunters,” an original del Toro story which he will produce.

awesome. Del Toro is absolutely one of the most visionary directors working today.
Good idea, idiotic name.
Fuck! Anyone who says Mexicans are lazy can suck it. Guillermo Del Toro is booked through 2017 writing, producing, and directing various films as well as penning a trilogy of horror novels and NOW on top of that he is taking over the Disney empire. Time for quality, subversive children’s movies! Rock on, Guillermo!
Who the hell says Mexicans are lazy?? Was it necessary to drop that ethnic slur into this topic??? I thought this was moderated, doesn’t racism get moderated out?
It’s not an ethnic slur. Re-read the comment. Clearly, you don’t understand intent or context. And not that you need to know, but I’m a Latino. I also happen to occasionally be in touch with GDT, who, as any true fan would know from his interviews, profiles, commentaries, etc., that he has a sense of humor about these things.
Guillermo del Toro is one the coolest guys around. Now he’s gotten even cooler.
He needs to get “Hater” on track already!
They forgot to mention The Orphanage? Coincidentally just bought it last week — it’s full of some good “chills,” courtesy of Del Toro. If you never thought a kid with a sack on his head could be scary, this flick will change your mind! It’s the psychological and supernatural kind of thriller — that seeps into your psyche and can give you nightmares. So if it’s any indication, he might have a running chance at actually making decently thrilling animated fare.
Like the upcoming Nightmare Before Christmas re-release, it could make sense to put these in October. They would fill a void that most people don’t recognize exists: spooky, age-appropriate “horror lite” for kids. We live in an age when entries in a kids’ series of films about “witchcraft” regularly gross 800 or 900 million worldwide and yet hardly anyone’s had the nerve to try this? Children love Halloween and they love scary stories.
It’s also an excuse for Disney to mark a spot on the calendar for their animated product that’s outside of Spring/November/December. With all these recent acquisitions, they’re going to have an ungodly amount of product to schedule every year. They’re still apparently planning to drop the animated Rapunzel and Tron: Legacy right on top of each other in December 2010.
Viva del Toro! He already has a wonderful body of work that always ‘takes you there.” Gravy: I’m just guessing/hoping that he will bring at least a couple more Hispanic artists/professionals on board with him.
More boy-bait, that is what this deal is. Del Toro is probably not the guy to pull it off.
First, all his experience is with adult chills. Pan’s Labyrinth was a good film (though heavily cliched, the Communists and Falangists were equally awful and proxies for those “fun guys” Stalin and Hitler). But regardless of the cliches, a very adult film. Same with Hellboy. Second, Del Toro’s never shown an ability to connect with boys (I assume this is the real objective of Disney).
Why “Hispanic artists/professionals?” It is not as if movies and tv need MORE ethnic nepotism, which tends to cut off Hollywood even more from understanding the audience. The Hispanic target audience is simply unreachable — the ability to Mexican film-makers to out-compete for that segment means trying to get that demo by Hollywood is like putting up a Pee Wee team against the Steelers. It’s just dumb.
Yeah, the Recession is exposing Disney’s “All Tween All the Time” strategy for the limited growth in revenue business model that it is (as dumb as relying just on teen boys, btw). It’s nice that they, Warners, etc. are both recognizing this deficiency.
But you can’t just say “Hey, He did Hellboy, let’s put his projects in front of boys.” Pan’s Labyrinth was a good to very good film (despite its cliched portrayal of the “romantic” Communists who were every bit the villains that the Falangists were). Would you want your 8 year old boy watching it?
I don’t know, is Richard Donner really appropriate for The Goonies? Didn’t he do The Omen?
Yeah, Guillermo Del Toro is great. So why is he getting in bed with the devil? Disney Double Dare You? I double-dare you to come up with a stupider name for a label. I double-dare them to deliver on this promise of “animated films filled with thrills and chills for the audience of all ages.” Disney Double Dorky.
Kudos to Del Toro. The man is a major talent, an industry in an of himself and to boot a great guy!
However the name is just awful and frankly I’ll eat my hat if this thing produces more than one film.
Disney doesn’t have the balls to really go and embrace Del Toro’s vision.
Actually, given del Toro’s love of comics- maybe he’ll do something with DOCTOR STRANGE, which he’s expressed interest in.
I guess buying Marvel wasn’t enough. This should help with the young boy demo.