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I first heard about this because of the rumor that "Peter Guber is buying all of Comic Con." Well, that proved false when I checked it out. But, instead, he's one of 3 grown men who are also media veterans aiming to feed the appetite of what they're calling the "geekerati" audience by launching today a free daily email newsletter they want to be the definitive voice of geek culture. (A newsletter? How quaint...) It's called GEEKCHICDAILY and it will purport to cover the tastemakers' choice of video games, toys, tech & apps, movies & TV, comic books and collectibles and gear. Announced this morning at the Big Apple Comic Con, it's backed by Wizard Entertainment's Gareb Shamus, the founder and publisher of Wizard magazine of comic book, toy and character-based genre fare whiuch also started out as a newsletter. Shamus also owns and operates the Big Apple, Chicago, Philadelphia, Anaheim, and Toronto Comic Con festivals. Ergo why that rumor began... Also involved is Internet executive and video game investor Peter Levin. [Full Disclosure: Levin was my business agent in the sale of Deadline Hollywood to MMC.] Also in the partnership is Peter Guber, the CEO of Mandalay Entertainment Group and former Sony Pictures studio mogul. The newsletter will be edited by Scott Gramling, former editor-in-chief of FHM and Wizard. “Gareb and I have been friends for many years and we’ve searched for the right project to embark upon together. Peter Guber became the secret sauce and GeekChicDaily was brought to life," Levin said in a statement. "We strive to bring to market a daily, shot-in-the-arm of editorial covering the things we all get such a kick out of.” Added Guber, "ChicDaily captures the passion and thirst these hardcore fans have for being the first to know what is cool before the rest of the world finds out. My professional passion is all about storytelling; GeekChicDaily will allow us to tell pop culture stories in the most compelling way possible.” The venture is funded by Guber and Mandalay Corporate Enterprises, Kyoraku Yoshimoto Holdings, and Ken Wegner of The Jel Sert Company.
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I thought geeks weren’t cool? I mean, why else rename the SciFi channel to Syfy(lis)?
I guarantee you- Peter Guber has even more contempt fot “geeks” than you do, Nikki…
“Neerrrrrrrrrrddddds!”
An e-mail newsletter? As a geek, I can tell you the next coolest thing is a news service where we can get our tweets up in the air through skywriting. No more worrying about having an internet connection.
Awesome. I can’t imagine a less interesting group of people to speak Geek to me. I’m already fluent; Guber is just old and tan. Difficult to find two people actually less hip than Levin and Guber… or two people who would quietly – and mistakenly – believe themselves to be at the very bleeding edge of popular culture. “YOU used to be a mogul! I know how to own an arena football team and pretend to make games for mobile phones! We should TOTALLY do some shit together!”
Yuck.
What martini drinking 70 year old named this entity?
Because “chic” is the ultimate non-geek yuppy word or term that will alienate the real audience they desire that could make this ad-a-day e-newsletter successful.
This just reminds us branding/labeling is everyinthing.
Try using words like “Ain’t” (That one’s taken) or something that appeals to the non-conformist nature of the geek fanboy.
Yeah, Chic is not the word to use. But it’s silly to think that “Ain’t” or some other “non-conformist word” is what will make this thing accessible.
Geeks and nerds can tend to see through stupid things like that, especially on the internet where geeks and nerds are going to be setting this stuff up for the fat cats anyway.
And have a woman do the intro who is way out of the league of any real geek (although she did pronounce the words correctly and seemed to know what most of them meant which is better than a majority of the women hired to work the boothes at ComicCon in San Diego) but still, e-mail?
Gareb Shamus and Wizard Entertainment are the ultimate punchlines in the comics community. Wizard Magazine has lost its relevance in the pop-culture world and this newsletter is Shamus’ way of trying to save a sinking ship. And his convention business is in even more trouble. Acquiring more conventions and renaming them “Comic Cons” from “Wizard World” because the Wizard name is dying was shifty at best as Shamus tries to steal some of the name recognition from San Diego’s big show.
Honestly this whole thing is just another big pile of “meh” that the geek community will ridicule like everything else Shamus touches.
Just visited the site and can safely say, don’t bother. What a muddle.
They even misuse the word distinterested (instead of uninterested) in the first sentence!
It’s either 1994 or April Fool’s…I can’t decide which from reading this story. Does anyone really think this venture has ANY authority among the fans whatsoever? Who would read this?
The fact that Shamus is involved is icing on the cake. His long-dying company Wizard (which is down to what, like 5 full-time employees?) will be out of business in a year, around the same time that the last of his conventions close shop.
The corporatization of Comic Con will prove to be its undoing. Most of my fanboy friends don’t go anymore.
Geekerati?!?! Holy epic fail Batman.
Guber’s fine snarking on the biz on the Shootout on AMC but really this is a pathetically transparent attempt on his part to chase the ‘geek’ market. He doesn’t give a flaming one about the fandoms just their cash & credit and frankly they’re better at seeing this than he is.
Anybody who signs up for this newsletter should be prepared to be innundated with BS ads in their inbox. Because apparently GCD spam is more special than everyone else’s spam.
Just like Comic-Con, fanboys & fangirls prepare to have the contents of your wallets assimilated by the MediaMarketerBorg.Oy.
FAIL
this is already being done at radnerd.com
Quoting Guber: “ChicDaily captures the passion and thirst these hardcore fans have for being the first to know what is cool before the rest of the world finds out.”
sounds to me like he’s describing hipsters more than geeks.
i just checked out the site. everything that optimus said, i agree with 100 percent.
“GeekChicDaily?” I hate it already… This will be one of those situations where old men with fortunes exploit young, hip people by paying them nothing and promising them the world. (Sound familiar Hwood?) Or as Odyseus said so well in TROY: “War is old men talking and young men dying.”
Hey, I know, let’s make the D in the logo backwards, it screams “edgy” and “out of the box”, we’ll be perceived as rebels!
Geeky is Slashdot, among other things. That won’t make for good entertainment on any level. Entertaining for nerds, boring for most everyone else. We already know what’s cool before the rest of the world finds out. We tell you, not the other way around. Guber’s probably still amazed at Skype.
Does ANYONE like being called a geek?
GeekChicDaily? Sounds like a fashion site for geeks and geeks don’t care about fashion.
Visited the site – complete waste of time. Whoever they’ve hired to run it has little or no knowledge of the genres they’re covering and the content itself is stuff that was posted to fansites six weeks ago. Seems like a typical sub-par effort from Shamus.
Well, I learned about a new movie called Zombieland.
It’ll go the way of Ovitz’s Checkout.com — Over and out!
I am a geek. Proud of it. The website name sucks. In a size extra large way.
So nerdturddaily was taken?
You can be sure there will be ZERO DHD style tell-it-like-it-iz because Gareb is famously up the bum of every big corporate comic book concern. They are his advertisers in his mag and exhibitors at his cons, unlike the situation at this site.
They should call it the Daily Dump.
This is just another internet advertising pass-through to make it look like the companies that are paying for the ads are getting a bang for their buck, when, in actuality, they’re getting banged for their bucks! Gooo-baaah strikes again!
real geeks laugh at gruber and his hollywood friends as the next dinosaurs to be taken down. Music industry suits, newspapers, studio suits, entertainment industry unions, and out of touch producers. Endangered species all.
This is massive fail on so many levels.
OK, so one fan with low self-esteem who is proud to be called a geek. The rest of us just want to be respected as fans and not a subculture to be ridiculed.
McGruber.
McGuber
Once this is on the second page of DHD it’s finished!