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For years now, I've kept up with LA's everchanging restaurant landscape through Jay Weston's Restaurant Newsletter. The film producer has published his print-only chatty 411 about Industry watering holes for 22 years. Heck, he helped put Nobu Matsuhisa on the Map Of The Stars. But in this rotten economy all of Weston's advertising has disappeared so he can't print the latest newsletter. (He tells me it reviews the neighborhood restaurant Amici Brentwood, and the new SLS Hotel's weird but wonderful Spanish restaurant Bazaar, and an expensive Japanese steak house on Pico so myserious no one can get in without a personal introduction from a customer...) The rate is $2,500 for a full-page color ad.
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I don’t really have a lot of sympathy for someone who publishes a niche print-only newsletter. Why doesn’t he just make it an electronic newsletter and save himself the time and expense of a print version? This is 2008–not 1898…
maybe he should join forces with below the line
The dining biz in LA has yet to recover from the Writer’s strike and with the recession, it’s pretty much on life support. I love the newsletter but as someone with about a quarter of my investments in various restaurants around town (I know, it’s risky but I’m happy I invested in these restaurants versus going with a Madoff-related firm which did approach me), the first things to go in a downturn is advertising.
umm…. Blog?
Nikki,
pretty awesome of you to give the guy some print space, regardless of the first comment.
we need more people with this generosity as things are just beginning to bust the seams.
scott
“Gird Your Loins…”
Hey Richard Altomare USXP? If so I’m one of your shareholders.