So how sad is this... I'm told that at the AMC 16 in Burbank on Saturday, a pair of hopeful looking females were handing out free Land Of The Lost T-shirts. And there were no takers, according to my spy. Did I explain that they were FREE? Meanwhile, Universal execs were making calls that Monday after the pic's debacle and thanking box office reporters for not embarrassing the studio too badly over the pic's tanking. Finally, a fellow journalist passes along this morose little Tweet from (apparently) Michael Moses, the Universal Pictures flack: "Hey, small favor: could a few more of you find time in your schedule this weekend to see LAND OF THE LOST? And bring a few million friends?"
That Bomb At the Box Office Hurts So Bad
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Guess people weren’t too excited to see “cinema icon Will Ferrell.”
Okay, what’s a bigger bomb – LAND OF THE LOST or IMAGINE THAT? I say, LAND OF THE LOST – since every fool knew that Eddie Murphy couldn’t open a dry cleaners after MEET DAVE. For most of the industry the expectation were low on Imqgine That (except for the moron Rob Moore at Paramoung who told everyone, ‘Eddie’s Backkkkkkk’. Rob – karma’s a beatch -.and trust me everyone you screwed over the past decade is laughing in their soup while you cry in yours. Of course, realistically speaking, IT don’t stick to you… never has. Witness the debacle that was Revolution. Joe Roth gets booted to the sidelines, and YOU GET PROMOTED to COO of Paramount. Imagine that!….
But in the battle of the bombs I’d say LAND OF THE LOST is the biggest loser. Will Ferrel had better go back to SNL for a season, you need to pick wiser young man.
Was it a kid movie, with added sexual content and inappropriate humor? Was it a low-brow teen comedy, with a bunch of little kid stuff thrown in? Was it a Will Ferrell starrer to showcase his tired shtick, with $200 million worth of effects thrown in on top?
Exactly what was Universal’s thinking here?
The problem with Land Of The Lost falls on the shoulders of Uni’s marketing department. The movie is actually funny and much better than Ferrell’s last few, but it’s not a kids movie. They tried to make it look like something you’d want to take your kids to, which kept the teens/twenty somethings away, but it’s also obvious from the commercials that there’s enough blue material in there that parents stayed away. They tried to pull in everyone instead of focusing on one demo. I still think once it hits dvd/cable people will realize it’s a much better movie than the reviewers said it was.
To be accurate, the t-shirts were only “free” if you signed up for something… a Universal membership, or credit card or something.
So, not only did having Ferrell as his first guest bomb for Conan, but the movie tanked too!
NBC’s programming geniuses [yeah, that's a joke] really have no idea what the hell they’re doing anymore!
So what’s Li’l Jeffy’s response, he fires the head flack!
Brilliant!
Good. It was a stupid, derivative movie that any idiot should have known was designed to make Will Ferrell and a few others at the top of the food chain richer. With the $200+m they spent they could have made 10 lower-budget movies and maybe come out with a few people actually want to see. It’s not who they marketed too or whether the movie was too old for kids or too young for teenagers, it’s that we’ve seen Land of the Lost twenty times over the past ten years in the form of Jurassic Park, Journey to the Center of the Earth, Time Machine, etc. etc. etc.
They tried to sell a movie about a Tyrannosaurus. We’re done with that. People like stars but in the end they don’t give a crap about them unless they’re in a story people actually want to go see.
Does this flop mean that Chris Henchy and Brad Silberling won’t ever be able to abuse us again with their brilliance? Maybe if we’re really lucky Will Ferrell will figure out a way to kill Adam McKay’s “career” soon also. Hope springs eternal.
Land of the Lost would have been a better bet if it had not cost north of $100M–maybe they should have found a way to bring it in at $60–definitely possible. . .
Actually, it would probably been a better COMEDY if they’d done it cheaper- a LOT cheaper. Will Ferrell acting pompous and self-important while facing a barrage of ultra cheap, delibrately unconvincing special effects would have been a nice return to his SNL roots…
Great ad campaign but a mixed tonality in the picture’s execution. When are the 27-year-old Jasons who put movies together going to realize that not every TV show they saw in diapers will make a good, commercial movie? I guess this puts a hold on “The Banana Splits Adventure Hour,” but we’ll soon see if they can get a franchise out of something else we all grew up with on TV: Bars & Tone.
“8.Does this flop mean that Chris Henchy and Brad Silberling won’t ever be able to abuse us again with their brilliance?”
I hope it means Silberling will go back to “10 Items or Less”-type movies. He’s great at those, but probably wouldn’t spend too much time with them for the little that they probably pay.
So no HANG TIME the movie with Anthony Anderson as coach?
“I hope it means Silberling will go back to “10 Items or Less”-type movies. He’s great at those, but probably wouldn’t spend too much time with them for the little that they probably pay.”
Comment by Rory L. Aronsky — June 16, 2009 @ 4:54 pm
I’m cool with that so long as he & his missus (Amy Brenneman) don’t try to weasel out of signing union agreements on productions like 10 Items Or Less…have a look at the ‘making of’ documentary on the 10 Items Or Less DVD & watch him have to sign IATSE agreements at the last minute or else the crew was going to walk.
So very *not* cool to screw union crews (& other talent).
killer bomb graphic…
It’s simple: Will Ferrell & Land Of The Lost DON’T MIX… Haven’t seen the movie, Don’t plan to. Love Will Ferrell. He’ll rebound. Heard Rumblings about an ANCHORMAN 2. Good idea, if done right.
As for Land of The Lost, I would played it straight(high on the adventure,sparse on the humor), came up with a KICK ASS twist(NOT stunt casting) on the source material, cast some relative unknowns, Kept the budget low & CHA-CHING! A new family franchise is BORN…