UPDATES Disney Going To Announce Big Rich Ross Promotion
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BURBANK, Calif., October 5, 2009 -- Rich Ross, President of Disney Channels Worldwide, has been named Chairman of The Walt Disney Studios, it was announced today by Disney President and CEO Robert A. Iger.
Ross will oversee worldwide production, distribution and marketing for the company’s range of live-action and feature animated film labels, including Walt Disney, Touchstone, Miramax and Disney/Pixar. In his new role, which he assumes immediately, he will also head Disney’s theatrical and music groups.
In his thirteen years at Disney, Ross has consistently created hit original programming, effectively expanded a worldwide creative and distribution organization, skillfully built the Disney brand with global franchises that work across borders and technology platforms and put in place a strong management team.
“Rich has an outstanding record of creating high-quality family entertainment that delights audiences around the world,” said Iger. “With his success in building the Disney brand across many of our businesses, his astute marketing sensibility, his proven ability in working effectively with talent and his skill at navigating complex global markets, I’m confident he’s the perfect leader for our studio group.”
“I am very excited to play a key role in continuing the storytelling legacy of The Walt Disney Studios. There has never been a better time to entertain our global audiences with high- quality and compelling content and introduce new characters that will become family favorites. I look forward to working with Bob, the team at the studios and all of our Disney family towards that goal,” said Ross.
Under Ross’s leadership, the performance of Disney Channels Worldwide has been consistently strong in both creative and competitive terms, in the U.S. and globally. The group now includes a total of 94 channels and channel feeds available in 163 countries in 32 languages and features such brands as the flagship Disney Channel, the boy-focused Disney XD and Playhouse Disney for younger kids.
Ross has also overseen the growth of Radio Disney and of the group’s multiplatform offerings, which includes subscription video-on-demand and content-rich broadband websites DisneyXD.com and DisneyChannel.com, the number one kid’s entertainment website among Kids 6-14.
In the U.S., Disney Channel has been the #1 TV network among Kids 6-11 and Tweens 9-14 for the last seven and nine years respectively, buoyed by such breakout series as Lizzie McGuire, That’s So Raven, The Suite Life of Zack and Cody, Hannah Montana, Wizards of Waverly Place and Sonny With A Chance. Stars of Disney Channel programs, including Raven-Symone, Selena Gomez, Jonas Brothers, Demi Lovato and Miley Cyrus, have become household names.
Disney Channel’s record with original movies is equally impressive. With recent blockbusters like High School Musical 2, Wizards of Waverly Place The Movie and Camp Rock, Disney Channel can claim cable’s top two movies of all time and three of the top five.
Disney Channel programming has also helped build other Disney businesses, including the quadruple-Platinum-selling Hannah Montana soundtrack and the number one US album in 2006, High School Musical soundtrack. Books, stage shows, feature films, video games and merchandise featuring original Disney Channel characters have become a critical part of The Walt Disney Company’s success in recent years.
Ross joined Disney in 1996 as Disney Channel’s Senior Vice President, Programming and Production and was promoted to positions of increasing responsibility before being named Disney Channel president in April 2004. Prior to his tenure at Disney, he was a member of the executive team that launched FX Networks. Ross also held several senior positions at Nickelodeon from 1986 to 1993 where he oversaw talent booking, casting and program development and was involved in the launch of the channel’s first successful syndicated show and its first international network.
Ross is a member of the Board of Directors for Hollywood Radio Television Society and Cable in the Classroom – an organization that represents the cable telecommunication industry’s commitment to education. A native of New York and a 1983 graduate of the University of Pennsylvania with a Bachelor of Arts degree in International and English, Ross received his J.D. degree from New York’s Fordham University in 1986.
Ross will oversee worldwide production, distribution and marketing for the company’s range of live-action and feature animated film labels, including Walt Disney, Touchstone, Miramax and Disney/Pixar. In his new role, which he assumes immediately, he will also head Disney’s theatrical and music groups.


I think it’s more newsworthy if someone in Hollywood is staying at their job.
This rash of promotions, demotions, firings, hirings and sirings is like a game of musical chairs on meth. :O
what does this mean for Oren Aviv, et al? does he keep his job?
I wonder how long he will last.
Congrats Rich!!! Well deserved!
Next weeks Studio executives will be announced Friday.
When there is no creativity on the lot, the best thing to do is move all the executives every week. Makes it look like something is actually being done.
could we see a change within the operating divisions of the studio? maybe some spring cleaning is in order?
So will Lasseter be reporting to Rich? Wild!
So, will Rich have the same job Cook had?
It was rumored that Iger would have split the job between more Chairmen.
I hope this means good things for the brilliant Gary Marsh, too.
Rich has actually earned this promotion through hard work and a consistent track record of delivering success. It is nice to see a promotion based on *merit* rather than the usual executive manipulations that have everything to do with “relationships” and nothing to do with talent. Bravo.
sincere congratulations to Rich on a very well deserved promotion. He’s the real deal and deserves the chance to call the shots.
Now hurry up Nikki and tell us who’s getting his job!
So much for those who put John Lasseter on the short list of possibles. TOLDJA! No way, never.
But Ross? Oh, dear.
Congrats from Hong Kong, Rich! Good for you and good news for studio.
It’s worth noting that Disney XD’s audience growth has been in girls. Ross failed to grow the channel’s boy viewers.
This is the strategic failure of Disney — they don’t understand and cannot generate material that appeals to boys. Ross is able, but he’s never been successful in guiding material that appeals to boys or men. Putting him in charge of Disney is a guarantee that the Marvel integration will not go well. The Hulk or Captain America take different approaches than girl-appealing Jonas Brothers or the Suite Life.
Ross, named by AfterElton.com as one of Hollywood’s most powerful openly gay men, has been VERY good at guiding Disney’s Pop Princess machine. But I have zero confidence that he is capable of growing Disney’s male audience. Which is really when you get down to it, Disney’s only hope for growth in what looks like a ten year recession, rampant piracy, and huge price pressures on DVDs (Red Box is not going away). He’s also not the guy IMHO to take them into the Web and free/advertiser supported streaming video or an online Disney store.
Why can’t I go onto Disney’s site and buy for $1.99 ANY Disney movie ever made, delivered to my mailbox ala Netflix (except I own it)? Yeah that will cannibalize sales out of the retail channel, but that’s dying anyway.
Rich Ross is a standup guy and is one of the best managers/executives I’ve ever seen, with creative and business instincts second to none. Iger could not possibly have made a better choice here. Congrats Rich!
It’s best to apply and kiss ass for a job in private.
I was not “kissing ass for a job,” and in fact have no desire to work directly for any studio. It’s a sad reflection of this industry that any genuine expression of admiration or congratulations is by default assumed to be disingenuous.
My comment was based on the fact that he has engineered multiple mult-billion dollar franchises (which of note, also happened to be socially responsible and sent positive messages to kids) at absurdly low cost, makes his employees feel valued and respected (even takes the time to learn the names of subordinates of infinitely lesser status), and on multiple occasions has sacrificed short term revenue for his own Disney Channel division for the greater benefit of Disney as a whole (HSM content going to exclusively to the struggling Disney Mobile instead of a lucrative Verizon deal, for example).
My workplace exposure to him has admittedly been limited, but my comment was based on what I’ve seen and know of him (some of which I just outlined). And from that, I have nothing but good things to say, so I said them.
Ruthless and driven, devoid of human compassion that does not propel his personal advancement. Beware, friends of Rich Ross, you are just a prop. P. S. – A $4 million dollar disney channel movie ain’t no feature. Couldn’t they find a real movie guy?
Yes, Andrew W.! Rich Ross is the go-to guy who now runs TWDS in addition to DCWW, Walt Disney Animation Studios, Walt Disney Television Animation, Pixar, Walt Disney Studios Motion Pictures -
the former Buena Vista Pictures Distribution – and Walt Disney Studios Motion Pictures International, the foreign sales company
previously known as Buena Vista International (BVI).