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It's even more horrible than first thought. It's not just the lousiest Nielsen's in a decade but the lousiest since at least 1974 and maybe ever! (Honestly, my headline last Friday Best To Expect The Worst Oscars Ever... was meant to be tongue-in-cheek, not psychic.) According to this afternoon's news reports, the Nielsen's recorded only a pathetic 32 million people who watched the 80th Academy Awards. And the 56 metered markets averaged a 10.7 rating among adults 18-49. According to Broadcasting & Cable, that was the least viewed Oscarcast since Nielsen started tracking the kudos-fest in 1974. (FYI, the Academy Awards drew just 38.9 million viewers on Jon Stewart's watch in 2006 -- smaller than the 39.9 million drawn by 2007's Ellen DeGeneres. Compare both to the 55 million who tuned in for Billy Crystal back in 1998. Understand, I'm not saying last night's debacle was Stewart's fault. Sadly, my phone is ringing off the hook today about who's really to blame...)
UPDATE: Wow, Worst-Rated Oscars Since Nielsen Started Tracking Them in 1974!
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I doubt Billy could draw those 50 million viewers today. Not to slight Billy Crystal, but fewer people watch network television today than ever before. (And yet, curiously, no one questions the Oscar’s annual billion-viewers puffery.)
DAMN. Nikke you called it. I thought it was hyperbole at first (what, you?) but, holy jebus, you pegged it. 1974 was probably the first one I watched as a kid. And I’ve watched everyone since. And last night, I almost didn’t watch it, so I guess that’s it. The Oscars are officially over.
In 1998, the 55 million record audience was due to Titanic being nominated, not Billy Crystal hosting. This year, the nominated films were all lightly-viewed, with the exception of Juno. I thought Jon Stewart was funny but if the Academy wants people to tune in mass numbers then they need to select more popular, commercially viable films. It also couldn’t hurt to allow for some aspect of spontaneity, would liven up an otherwise entirely predictable show.
It seems as though you’re taking no small amount of delight in the poor ratings. Maybe it’s time to take up a hobby that will help vent some of your rage. African dance, boxing, dog whispering…there’s plenty out there.
So…
I agree that it wasn’t a very good Oscars show, but the connection between that and poor ratings doesn’t completely make sense to me. I mean, all those people who weren’t watching it had no idea how bad (or good) it was. Clearly they couldn’t have made their decision not to watch based on the quality of a show that hadn’t happened yet. If anything, it seems like the quality of *last year’s* show would be more likely to drive a drop in viewership this year (”that sucked last year; I’m not going to waste my time on it again”).
Are there metrics showing that viewership was high at the beginning of the show and then trailed off (truly indicating that the quality of the show is what caused the poor ratings)?
Oh sorry, I forgot to add:
We watched the Independent Spirit awards Saturday, mostly because we’re fans of The Office and Rainn Wilson. And I have to say, it was about 1000% more entertaining, despite the fact that we’d seen even fewer of the nominated films. Why can’t the Oscars be more like that? (I know, I know…)
It’s because the studios ruined it
It’s too packaged and staged and predatory
Viewers are wise to the fact they’re being manipulated to go see these movies to make studios more money
The stars should dress and “style” themselves. It should not be a force-fed fashion show. It’s all so fake and people know it.
The Oscars used to be fun, spontaneous, and have some inherent value.
Now it’s just an obnoxious commercialized event with overly self-important people engaging in a giant circle jerk.
Well, what do you expect when the Academy has the troops present an award and that award goes to a film about gays in the military, which is then followed by a bunch of anti-war documentaries being nominated in the next category? It just looks like a slam at the military and reinforces why many of us hate Hollywood and what it represents.
people who don’t like nikki’s venting are free not to visit the site, yet you keep coming back
Honestly, what do they expect when they hire a host that nobody outside of New York and LA have ever heard of? Viewership of The Daily Show is a pathetic million or so. So Jon Stewart is to blame for this atrocity (he wasn’t funny in the least). Add to that the number of D-listers who should have been on The Surreal Life rather than presenters of the Oscars. Considering there were a number of past Oscar winners in the audience, why couldn’t one or two of them go up and present an award rather than some D-lister nobody who doesn’t devour US Weekly know? When the bulk of the films nominated are indie flicks and the bulk of the stars nominated are not movie stars, you need to pile on the movie stars as presenters. They failed to do that this year and instead just trotted out a series of lame ABC “stars” who are sitting around waiting for their shows to get back into production. I mean, Jason Bateman? Patrick Dempsey? Oh please!
How does Nielsen take account of people like me, who went over to somebody else’s house to watch?
Not a rivetting telecast, exactly, but my neighbors are nice, the food was good, we played the Jack Nicholson Drinking Game only with diet coke, we all wrote down our predictions and we were all mostly wrong. We made notes for our Netflix queues. I explained who Edith Piaf was.
A low-key good time, perhap, but then we’re not industry folk.
Of course, this was all Gil Cates fault. Of what I watched, this is a show that shouldn’t have happened. Outside of the monologue, there wasn’t any real effort to entertain us at home or in the audience. In addition, the clips shouldn’t have been like they were and should have been reduced to just a pinch of false excitement by Jon Stewart. Also, it would have helped that both screenplay Oscars be the first two handed out. For an opening, I would have had Jon Stewart standing out in the rain with writers and some of the nominated actors while others “cross the picket line.” As the entire opening is concerned, everybody would be debating which movie is better while coming to a realization that the strike is over and it is time for the Oscars. As Garfield the Cat would say, Mr. Cates should be drug out onto the street and shot.
Like I said before, the ceremony needs to be moved to May (first weekend) a split to occur where there are two divisions; drama, comedy, and maybe a third celebrating independent films. Finally, Don Mischer would be my choice to replace Gil Cates. He has experience in major productions such as Olympic ceremonies and even an Emmy Awards telecast.
In 1998, there weren’t bloggers live blogging the results, either. Or instant photos of the arrivals, streaming feed online. Who has to sit through them anymore? Especially if they’re not going to have anything edgy. If I want clips, I can Google for those.
Despite the ratings, I thought Jon was brilliant, given the circumstances. Had he and his awesome team of writers been given the time (ergo, had the AMPTP gotten off their as*es back in December and settled the strike, like they should’ve) they needed to properly plan for the show, I guarantee the ratings would’ve been better. Despite the circumstances, I thought he was calm, cool, collected, hilarious, and, most importantly, himself. Jon is one of the most stand-up and grounded guys in Hollywood, and I love the fact that he brought that part of himself to a night when, all too often, it’s overburdened with who people are wearing and pre-Oscar politicking.
And I might add, who else would’ve given Marketa Irglova a chance to give her acceptance speech? Not in memory has anyone been allowed back on stage to finish an acceptance speech…and I believe Jon had everything to do with that.
If the Academy wants the Oscars to get better ratings, maybe they should put the hosts and writers on a slightly looser leash. As far as I can tell, writing jokes and sketches for that show is about as easy as putting together a comedy roast for a bunch of Chinese government officials. And the show was even rated TV-14 this year! I bet you Stewart and his people had tons of great material that Gil Cates and his Senior Squad redacted to smithereens.
Where did you buy your Magic 8 Ball? That thing works great! Better than the Ouji board used by ABC.
The ratings were poor because the every year the Academy honours more and more films, seen by fewer and fewer people.
The only films nominated that had and real viewership was Juno and No Country… (And No Country wasn’t half the moneymaker Juno is)
Hollywood has become incredibly inbred, thinking more of what other Hollywood people think than the audience.
The problem is that without the audience, Hollywood won’t last long.
This is NOT good news for Hollywood…when folks from Drudge came over this weekend complaining about the poor quality of product Hollywood was producing–they were met with derision and disdain from Nikki’s regular visitors.
Hate to say it Hollywood–but your arrogance is making you blind to the fact that you are pissing off most your customer base. It’s not just the Oscars–the Emmys and Grammys had shitty ratings too.
why does this matter? because the more the general public cares less about you–you CEASE BECOMING A POP CULTURE INFLUENCE. that’s the ONLY currency this town really trades in
I swear in a few years the Oscars are gonna be tape delayed and broadcast on the Family Channel
also..as others here have stated—the Academy doesn’t nominate audience friendly movies anymore. seems like a few film critics in L.A. and NY tell the Hollywood sheep what’s supposed to be good and the “out of touch” Hollywood-ites follow…and then they blame everything else BUT their product for waning interest in what they create–also—Hollywood has competition now for our entertainment time/money AND most of us can download Hollywood crap for free!!
when Jimmy Kimmel’s “I’m fucking Ben Affleck” is causing more of a pop culutre stir than who won yesterday’s oscars…well, you’re…FUCKED
The days when a Raiders Of The Lost Ark, The Fugitive, a Jaws or even a movie like The Sting being nominated for Best Picture are OVER!!
I’ll bet in a year–movies about dysfunctional upper class white people in the suburbs are gonne be nominated. That’s the kinda shit film critics who don’t pay movie admission like
and as someone here noted—it seems like the town is so inbred that they care only about the people within their social circles here–they could care less about “the masses”, they figure if they throw us a Transformers every other year, we’ll start caring
read the ratings of your awards shows Hollywood—that’s a BIG FUCKIN WARNING…but true to your arrogance…you won’t care
hope you lke the Family Channel
I guess I don’t understand those who seem to chide the Academy for not selecting more popular films–when they do, people rail against it being nothing but a popularity contest. In my opinion, the best film of the year went home empty-handed (Diving Bell) an Julie Christie was robbed of what should have been a triumphant second Oscar for her stunning work in “Away From Her.” But my own preferences aside, what would be the point of having the Oscars if the overt decision were just to honor films people have seen, rather than films the membership thought provided the best work. “Juno,” the biggest b.o. of the five BP noms was, in my opinion, the weakest and the one with the shortest expiration date (again, “Diving Bell” should have had that place). It’s like the comment that “No country” had a weak ending–what people do, have the Coens change McCarthy’s novel to make a better, more “satisfying” conclusion. Remember, folks tried to do that with “King Lear” in the 18th and 19th centuries–somehow, Shakespeare’s unfortunately downer of an Act V curtain has survived.
Turn to People’s Choice if you want films that satisfy hoi polloi–a legitimate honor but should not be that of the Oscars, anymore than the various Critics associations should be careful not to honor foreign language films, as they are TOO HARD TO READ! Whether the Oscars need the amount of hoopla that surrounds them is another question (see A.O. Scott in the Sunday Times)–and I had my heart broken two years ago irrevocably when BBM lost to “Let’s feel Good About Race in America” (i.e. “Crash: Not the David Cronenberg One.” When I was twelve I nearly lost it when “Hello, Dolly” didn’t triumph over “Midnight Cowboy.” time for me and all of us to grow up. Maybe the Oscars should move to something like Bravo or TCM–I found the comparatively short, more stripped down version this year refreshing–at least no Debbie Allen-channeling-Twyla Tharp to show off the costumes for “Schindler’s List” this year!
“Jon is one of the most stand-up and grounded guys in Hollywood, and I love the fact that he brought that part of himself to a night when, all too often, it’s overburdened with who people are wearing and pre-Oscar politicking.”
That is the saddest thing I’ve read on this page so far. Stewart is an abusive, anti-union, writer-hating scab. Them’s the facts. Read a paper once in a while. Signed,
A former Daily Show writer.
“32 million” is being generous. The show didn’t even average 30 million. 32 million was the sample number at 8:30 p.m. The audience steadily declined throughout the evening.
Here are the numbers in comparison to the most recent American Idol episodes. Yes, the Oscars couldn’t do better in rating/share than either of the American Idol performance shows. I suppose the reverse spin is that FOX can claim it airs the equivalent of the Oscars twice per week.
The 80th Annual Academy Awards (ABC)
Sunday, 2/24/2008
8:30-11:00 p.m. Viewers: 29.16 million, A18-49: 9.8/23
8:30 p.m. Viewers: 32.27 million, A18-49: 10.6/24
9:00 p.m. Viewers: 30.70 million, A18-49: 10.2/23
9:30 p.m. Viewers: 30.07 million, A18-49: 10.2/23
10:00 p.m. Viewers: 27.34 million, A18-49: 9.3/23
10:30 p.m. Viewers: 25.42 million, A18-49: 8.8/23
American Idol (Fox)
Tuesday, 2/19/2008
8:00-10:00 p.m. Viewers: 28.84 million, A18-49: 11.2/27
8:00 p.m. Viewers: 26.51 million, A18-49: 10.0/27
8:30 p.m. Viewers: 28.49 million, A18-49: 11.1/27
9:00 p.m. Viewers: 30.72 million, A18-49: 12.0/28
9:30 p.m. Viewers: 29.65 million, A18-49: 11.7/27
American Idol (Fox)
Wednesday, 2/20/2008
8:00-10:00 p.m. Viewers: 28.67 million, A18-49: 11.1/27
8:00 p.m. Viewers: 25.18 million, A18-49: 9.5/25
8:30 p.m. Viewers: 28.48 million, A18-49: 11.0/26
9:00 p.m. Viewers: 30.64 million, A18-49: 12.0/28
9:30 p.m. Viewers: 30.37 million, A18-49: 11.9/28
American Idol (Fox)
Thursday, 2/21/2008
8:00-9:00 p.m. Viewers: 23.17 million, A18-49: 8.4/21
The Oscars are voted on by the members of the different guilds – writers vote on screenplays, directors for directors etc…. so of course the nominees are going to consist of what they think is great work. They aren’t going to admit they watch the Transformers or the Simpsons. They are artists and their work is craft that just may be entertaining to us common folk. The audience votes in the People’s Choice awards.
The Oscars could do several things to improve the show:
1. Have an audience award voted by the audience
2. Move the lesser awards to the technical night – like short documentry.
3. Dump all the montages except the obits
4. Have more set pieces like what they did when that guy visited the accountants that protect the envelopes. That was funny.
5. Require the network broadcasting it to be neutral – no stunt presenters like Miley Cyrus or the obvious plug for “Get Smart”. It is just tacky.
6. Have it on for 2 hours period.
7. Present all the major awards in a block in the last hour of the show.
8. Have fun with it.
Basically like others have said it has become elitist, stale, fake, and one big commercial for movies people will only see if they have “Movies on Demand”.
32 million… still going to be the top-rated show of the week. Nothing’s getting the ratings that it used to, so I don’t think this says anything in particular about the Oscars themselves.
Come on, Nikki, why are you so happy? What did the Oscars ever do to you? As for who is to blame, it’s not Jon Stewart. He was actually the best thing of the night and the best reason to watch.
The Oscars ratings from the 1970’s are not the same as the 1980’s or the 90’s . Jon Stewart did a better job than most with the currant state of “maybe “? The maybe is a factor that includes writers , choices and the lack of details that factor into a show that is so vague and indifferent than anything relating to the viewing public . You can’t host a dinner party or even blog if you are ” not well” , Stewart is always capable of fearless dedication to anything he comets to , if you want to be a critic be capable of accepting a critical view of your version of ” real hollywood “? Truth or dare can you compete with the best and be open to the questions about your abilities?
Doug B: Warner Bros. is releasing Get Smart, not Disney, so how is ABC not being “neutral” by having Carrell and Hathaway present together?
Nielsen has been rating the Oscars since they began airing on TV in the ’50s. I don’t know where you got the 1974 date from.
The 2008 Academy Awards are indeed the lowest “rated” ever (meaning percentage of US Homes tuned in at any given moment). In terms of millions of viewers or homes tuned in, it is probably not the lowest ever, but only due to population increases over the years/decades (a rating point today equals more homes than in the past).
Helloooo. Hollywood, wake up.
Perhaps it’s because you have dinosaurs like Gil Cates involved. Hip it up, people!!!
“The problem is that without the audience, Hollywood won’t last long.
Comment by Furious D — February 25, 2008 @ 5:40 pm”
Furious, you seem to be the only person who understands that. Clearly, the nets, studios and AMPAS don’t. Makes me wonder why I turn the tube on or pay the box office price for a film.
Becca B
one small part of the audience
“Stewart is an abusive, anti-union, writer-hating scab. Them’s the facts. Read a paper once in a while. Signed,
A former Daily Show writer.”
Sure you are.
Just as the Super Bowl attracts some percentage of its audience by the advertising, the Academy could boost the ratings by allowing the studios to advertise their upcoming movies during the Oscar telecast.
The Academy likes to say, “Oh, we can’t turn the Oscars into a commercial carnival” or whatever, but if that’s the case then why allow a plug for “Get Smart” (by having Steve Carell and Anne Hathaway present an award, as the “Get Smart” theme is played)?
Imagine how much fun the Oscars would be for the audience if they knew the new “Indiana Jones” trailer or “Wall-E” teaser would be coming up during the break? Beats heck out of endless Revlon pitches.
Anyone have a guess if ABC will be cutting make-goods to the sponsors?
Funny, since the telecast felt like it was produced in 1974. Seriously! When is the Academy going to wake up and juice up the show? All the musical numbers were snooze-fests, Jon Steward, though I love his show, just cheapened the affair (”Welcome back to the show!” he said after one commercial break, as if we were watching a daytime talk show) and it’s all just become so aged and predictable.
The writing was horrible!! Couldn’t they come up with at least one funny joke or sketch? It would have been better as a clips-only show. Please, writers, go back on strike.
I cannot believe NO ONE has mentioned the hideous, horrible, laughable, pathetic SONGS that accompanied these films. Is it because the films were even more hideous, horrible, laughable and pathetic???
The Oscars ratings are always going down because there are too many awards shows. By the time this one rolls around, people feel like everything has been decided based on the other 4,000 shows that have already been on TV.
The most recent year in movies is celebrated in televised awards shows for MONTHS. It’s simply too much.
This is great news. I’m glad to see people waking up and realizing the Oscars are nothing more than a high school prom party.
The only awards that matter are the People’s Choice Awards.
I can’t wait until that show’s ratings start topping the Oscars.
I think the plug for Get Smart wasn’t smart, but it featured music for a host’s former co-star who then embarrased himself by doing an introduction to a wrong category.
As for Jon Stewart, he isn’t as bad as you think. He supports the writers so much that he wanted the same deal that Dave’s writers got, and if he weren’t forced to comeback January 7th, he would still be on the picket line until the strike was resolved.
The ceremony was pretty darn okay, but it had major weaknesses. I think Jon Stewart did a much better job than his previous stint, in terms of jokes. However it seems the writers couldn’t spare enough time to come up with more humorous jokes as a result of the strike. It looked like it was a last minute scramble. There we just too many montages, like when Stewart hosted two years ago. I know it is supposed to be Oscar’s 80th birthday, but there is no need to overly tout your 80 years of excellence on TV. I guess it was used as a time filler for the parts they could not come up with. You can do that online or in a history book of the Oscars. Obviously the films were very unpopular (at least in the popular categories). This is a false representation of what the people liked. The founders would probably be shaking in their graves by now.
Here are ten ways to save the show:
1. Make more inspiring, uplifting epics. I’m sorry, but it is not just the Academy’s fault. It’s all of Hollywood’s fault. Make more epics like Titanic, Star Wars, or The Rings trilogy. I don’t think nominating too much slapstick comedies, black humor, or hard core action will get anywhere. But what about musicals like Dreamgirls or something? Those work. I think 300 should at least slip in a Best Picture or Best Director. Give Oscar more choices, with feel-good, uplifting comedies, deamas and musicals.
2. The host. I think the people should vote for which celeb they wanna see. The host will be revealed during nominations time after an evaluation by the AMPAS. Oh, they don’t need to be a hard core film actor to host one. I’m mean Stewart barely does movies. So why not Peyton Manning (he’s funny), Steve Carell, or even Jay Leno. They can keep Stewart as well.
3. Writers: Hire good ones. Even the best hosts need good writers. As evidenced in Stewart’s case, he struggled at various points cause his writers couldn’t come up with good jokes! And give them adequate time, please.
4. Educate or eliminate. What I mean is inform us on the Tech awards. Nobody knows what Sound Mixing or Editing is. So that’s why they skip it. Please educate us by showing it how it’s done along side the nominee or show it onlines. If you don;t want it pull it out of the ceremony (eliminate).
5. Promote: The Academy should promote it self a little bit more. How about posters (and sell them at Borders), sunglasses, sweaters, notebooks, pencils, soundtrack samples. The Grammys can promote themselves, and not just solely on music. They even have an online store selling clothes, pins, and memorabilia. Basically give people a piece of Oscar so they will get interested.
6. Advertising: They should do commercials promoting the ceremony featuring famous people even actors, athletes, politicians discussing their favorite movies. That way, the conversation will keep going until the Oscar night passes.
7. Web savvy. The Oscars need to update their website. It looks cookie cutter. It not only should have just a list of nominees, but also games, discussions of movies, and an online store. How about an online webcast of the ceremony. For one week, they should post the entire ceremony online, so those that missed the TV telecast can watch the ceremony or even skip to a particular part. Better yet, sell the ceremony on DVD. There are parts people wan’t to see over again. Unfortunately the AMPAS is wants too protect its brand (what-ever). Give us a piece that we can keep.
8. YouTube: Post the entire ceremony on YouTube after the date. And don’t remove clips of highlights of the ceremony. People love seeing highlights. It defeats the purpose if people can’t optimize their options.
9. Diversify. I think Miley Cyrus was a great step. But how about including actors or famous people for every age group. For example Miley for the Tweens, Eli Manning for guys, and maybe Jessica Alba for the ladies. Make it a show everybody can watch, not just the women!
10. Leadership change: Fire Sid Ganis and never hire Gil Cates to do another ceremony. Their too conservative. Hire leaders who are well rounded in society (understand what people like without alienating its roots).
11. Have fun. The Jamia Simone-Jon Stewart playing the Wii was funny. Do more funny interactions with other people. Don’t let the host stand lone on the stage.
His performance at the Oscars is open to interpretation, so let’s just deal with the facts.
Jon Stewart didn’t get the same deal Dave’s writers got because he does not own his show. Viacom does. The fact that he expected it was naive and smacked of entitlement.
Then, when he didn’t get the deal, he went on the air night after night, doing written material in complete defiance of the WGA strike rules. Exactly how did that show support for his writers?
And he never ever ever showed up on the picket line. Not once. So please explain how he would “still be on the picket line” if he hadn’t come back.
Truth is, and I m a former Hollywood agent- most people around the world and in the US DO NOT care about self congratulatory award shows devoted to overpaid, under talented, ego driven, uneducated “celebrities”.
Who cares about below the line: FX, sound,art direction & editing awards. Only Production Design, Cinematography, and Costume should be presented.
ALL OTHERS need to be done at the Technical Awards Event the previous week.
Who cares about listening to 5 nominated songs presented in their entirety? Instead a montage of the songs lasting no more than 5 minutes is more than enough!
Who cares about tv celebs as presenters ………this isn’t the Golden Globes – it’s the OSCARS celebrating films.
Is there suddenly a shortage of FILM STARS??
Who cares about talk show hosts as OSCAR Hosts??
That ONLY worked for Johnny Carson. Bring Back Billy Crystal!! Throw Money At Him, offer to fund another tour of his Broadway hit, ANYTHING, but GET HIM BACK.
Who came up here with the LUDICROUS and INSULTING suggestion of allowing “box office favorites/major money makers” to be included in the final five?? TRANSFORMERS??? Seriously…get a clue!
Oscars is about the ART of film making NOT box office winners! Popular movies at the BOX office being nominated WILL NOT increase the audience. It will only turn off MORE people. Do you think “STEP UP 2″ or the worst Spiderman film ever made is going to increase the audience world wide?
Michael Moore is to documentary film making what Donald Duck is to acting.
Start the damn event at 8:00 EST – NOT 8:30!!
We don’t need 30 MORE minutes of “red carpet” banter with REGIS no less.
Celebs start to arrive at 3:00PST: Event can start at 5:00 PST. 2 hours of Red Carpet coverage is LONG ENOUGH.
Enough of Jack and his Shades. It’s cliché, its boring, it’s old , it’s not funny any more!
It speaks volumes that the Best Actor, Actress, Supporting Actor, and Actress went to non Americans. Smart minds will understand the significance ………..
And the bottom line………the past six years we have seen Hollywood VICIOUSLY continue to insult Republicans (not just those who those who live in flyover America but those who live on the East and West coasts), insult and defame our Military, & relentless ridicule conservative values, all from people who claim to be enlightened, progressive,all embracing, all loving, all accepting of diversity and difference. It’s not acceptable or PC to insult Muslims, but it is acceptable to ridicule, abuse and insult Christians or even NON Christians who live by conservative values. This target group is extremely large in numbers and have voiced their protest by boycotting Hollywood.
Is it any wonder box office revenue along with the Oscar viewing audience continue to decline?
In the end…the very act of behaving like those the Hollywood left condemns, ridicules, insults and antagonizes has bit Hollywood in its proverbially butt!
Here in Canada, the Oscars were opposite Battlestar Galactica’s best episode, Unfinished Business. No contest.