One of my fave film critics personally and professionally today launched a new blog named The Projectionist as "a place for second thoughts, third thoughts, musings both important and self-indulgent, and — I hope — a fluid exchange with readers". New York mag's David Edelstein plans to post several times each week, noting, “a blog is organic, and you never know if it will turn you into The Hulk or the Incredible Shrinking Man.” Edelstein joined New York as film critic in January 2006, coming from Slate. He is also film critic for NPR's Fresh Air and an occasional commentator on film for CBS Sunday Morning.