EXCLUSIVE: The King of Queens star Kevin James is returning to his sitcom roots. I’ve learned that as part of the overall film and TV deal James just signed with Lionsgate, he will star in and executive produce a multi-camera comedy under the 10/90 model crafted by the Lionsgate-owned Debmar-Mercury. Under the template, Lionsgate and Debmar-Mercury sell sitcoms to mostly cable networks with an initial 10-episode straight-to-series order, which, if a ratings target is met, triggers a 90-episode back order that allows the sitcom to quickly amass enough episodes for its launch in broadcast syndication. Debmar-Mercury introduced the 10/90 model with Tyler Perry’s House Of Payne followed by Perry’s Meet The Browns and Ice Cube’s Are We There Yet? — all on TBS. In the model’s second incarnation, Lionsgate and Debmar-Mercury have been building comedies around proven sitcom stars including Charlie Sheen, the lead of Anger Management, now in production on its 90-episode back order; George Lopez, in production on the initial 10 episodes of Saint George; and Kelsey Grammer & Martin Lawrence, in preproduction on the initial 10 of the untitled Grammer/Lawrence project. Those three shows are on FX.
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By NELLIE ANDREEVA | Tuesday October 1, 2013 @ 5:06pm PDTTags: 10/90, Big Deals TV, Debmar-Mercury, Kevin James, Lionsgate, Weekly Best of TV