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RATINGS RAT RACE: ‘2 Broke Girls’ Steady In Transition To 8 PM With Lindsay Lohan, ‘Friends With Better Lives’ & ‘Mom’ Down

By | Tuesday April 15, 2014 @ 9:29am PDT
Nellie Andreeva

lohangirlsCBS Monday kicked off the post-How I Met Your Mother era last night with Lindsay Lohan, who started things at 8 PM with a guest appearance on 2 Broke Girls. The new 8 PM anchor drew a 2.2 in adults 18-49 last night, down a tenth from its last original, which followed the penultimate episode of HIMYM. But that tied as a season low. In its first regular airing, new comedy Friends With Better Lives (1.8) was down 31% from its preview behind the HIMYM finale. Mike & Molly (2.1) was up a tenth from its most recent original while the first-season finale of Mom (1.9) was down 14% from its last original on the night of the HIMYM finale. A Person Of Interest rerun aired at 10 PM. Elsewhere, NBC’s The Voice (3.3) was down 6% from last week to a Monday season low. ABC’s Dancing With The Stars (2.3) was up a tenth. The Blacklist and Castle were repeats. The CW’s Star-Crossed (0.3) was flat, The Tomorrow People (0.4) was down a tenth.

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RATINGS RAT RACE: ‘Mike & Molly’ Slips In Week 2, ‘Broke Girls’ Inches Up As New CBS Monday Settles In, ‘Voice’ Up, ‘Dance’ Down

By | Tuesday November 12, 2013 @ 9:40am PST
Nellie Andreeva

Here is one problem with the current broadcast comedy series — there are too many “hammock” shows that do respectable business with a strong lead-in but not enough tentpole comedies to hold those comedy tents that are popping up all over the schedule. CBS has that problem with its Monday lineup. 2 Broke Girls, which was red hot airing in the hammock 8:30 PM slot in its first season, was promoted to the 9 PM anchor slot last fall. It gradually lost steam. Its decline was accelerated this fall to a point where CBS decided to put the show back at 8:30 PM for much needed rehab. The move has worked well for 2 Broke Girls, which immediately rebounded. Last night, it inched up another tenth to a 2.7 in adults 18-49, only a tenth from its season high posted by the September opener. That despite its lead-in, How I Met Your Mother (3.1), being down 9% week to week. It still was CBS’ highest rated program of the night. Therein lies the problem. Another comedy, which has done perfectly fine as a “hammock” show at 9:30 PM, Mike & Molly, was assigned the 9 PM slot. In its season premiere last week, Mike & Molly logged its lowest-rated opener but still held onto its 2 Broke Girls lead-in. Last night, the comedy starring Melissa McCarthy (2.2) fell 15% from last Monday’s debut and 19% from its lead-in. The ratings slide continued with Mom (1.9, down 5% to tie its lowest fast national to date) and Hostages (1.1, flat and tied for series low). Read More »

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Gilles Marini & Mary Lynn Rajskub To Do Arcs On ’2 Broke Girls’, ‘Crossbones’ & ‘Gang Related’ Also Add Recurring

Nellie Andreeva

Switched At Birth co-star Gilles Marini is set for a recurring role on CBS comedy 2 Broke Girls. The Dancing With The Stars alum, repped by APA and Authentic Management, will play Nicolas, the handsome, sexy, French “master baker” who owns and teaches at the Manhattan School of Pastry where Max (Kat Dennings) enrolls to advance her baking skills and where Caroline (Beth Behrs) works in the office to help pay for Max’s tuition. 24: Live Another Day co-star Mary Lynn Rajskub also will appear on 2 Broke Girls this season. She will guest star and likely recur as Bebe, a brilliant but very fractured pastry chef Max and Caroline meet when Max attends pastry school.

Ezra Buzzington (The Artist) has been cast in a recurring role in NBC‘s upcoming pirate drama Crossbones. He will play Eisengrim, one of Blackbeard’s (John Malkovich) henchmen. Noah Bean has booked a recurring role on another upcoming drama series, Fox’s Gang Related. He will play Jason Manning, a Stanford educated, rich hedge fund owner. Repped by Gersh and Velocity Entertainment.

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‘The Mindy Project’, Beaten Up By ‘The Voice’, Kicks Fox Decency Police

By | Wednesday October 23, 2013 @ 4:15pm PDT

The Mindy Project showrunner appears to be fed up with notes from the Fox Decency Police, and has tweeted one such memo — presumably to embarrass the division. In its pre-shoot memo about one of the comedy’s episodes, The Fox Decency Police made these requests:

Page 13: Please substitute for Peter’s “balls” reference.

Page 28 Please substitute for Mindy’s “penis” reference.

Please substitute for Mindy’s “69″ reference.

Decency Police and their “We’ll trade you one penis for two vaginas” memos are always good for a laugh on a slow day, which may explain why today The Reporters Who Cover Television glommed on to showrunner Matt Warburton‘s tweet of several days ago (you know how it is: TV critic re-tweets it, Defamer posts it, more media pick it up). In the Twitter post, he took a photo of the memo and added, “The Mindy Project is a classy show for grown ups”, like he meant it to sting. And yet, ask someone attached to the show’s production or broadcast why it’s still on the air with the numbers it’s getting these days and you probably ARE going to get an earful of “Mindy is a very upscale show, with a 142 index in the demo in $100K+ homes, ranking No. 9 among major broadcast network shows in this category, and the highest indexing of any Fox entertainment series.”

Still, you can’t help but feel for Warburton. His series is getting clobbered by NBC’s The Voice in its time slot (last season NBC had little-watched comedies Go On and The New Normal in the second hour of primetime on the night). Read More »

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RATINGS RAT RACE: ’2 Broke Girls’ Up, ‘Mom’ Down In New Lineup; ‘Castle’ Rebounds

By | Tuesday October 15, 2013 @ 9:17am PDT
Nellie Andreeva

UPDATE: Finals came in as expected. How I Met Your Mother, 2 Broke Girls, Sleepy Hollow and Mom were each adjusted up a tenth, while The Blacklist was adjusted down two tenths. The Voice held.

PREVIOUS: CBS’ tweaked Monday lineup posted a small improvement — up a tenth (5%) in adults 18-49 to a 1.9 rating and 12% in total viewers to 7 million — largely because of the replacement of underperforming We Are Men with a The Big Bang Theory return. The impact on the rest of CBS’ Monday series was mixed. 2 Broke Girls (2.5) improved by moving to 8:30 PM behind How I Met Your Mother (3.0, up a tenth from last week’s fast national). 2 Broke Girls was up 14% from its series-low fast national last Monday when it aired at 9 PM, following We Are Men (and on Men’s 1.8 rating). But freshman Mom (1.9) slipped 10% with Big Bang instead of 2 Broke Girls as a lead-in (the size of the lead-in was the same, 2.2). At 10 PM, Hostages (1.2) has stabilized (found bottom?) after two double-digit declines, flat in adults 18-49 and total viewers. The serialized drama posted a strong 65% Live+7 gain for its premiere but even with 7 days of DVR viewing included, it was the lowest-rated CBS program on Monday night. NBC’s The Voice (4.5) and The Blacklist (3.2) currently match their fast nationals from last week. The network’s ratings are slightly inflated by a local NFL pre-emption in Indianapolis. Since The Voice regularly gets adjusted up in the finals, it may be able to hold onto the 4.5 rating but The Blacklist will likely be adjusted down by as many as two tenths because of the pre-emption and a minute of Voice overrun. (The James Spader drama was adjusted down a tenth the last two weeks.). Regardless, The Voice and The Blacklist will rank as the the two highest-rated programs of the night in 18-49, bagging another Monday demo victory for NBC, which also won in total viewers, edging ABC. Read More »

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CBS Makes Monday Changes: ‘We Are Men’ Cancelled, ‘Mike & Molly’ Slotted At 9 PM, ‘2 Broke Girls’ Moved To 8:30 PM

By | Wednesday October 9, 2013 @ 4:30pm PDT
Nellie Andreeva

We Are Men Cancelled CBSCBS is stepping in to try to right the Monday ship, which has been destabilized by lackluster performances from most of the network’s new shows. For starters, flailing freshman We Are Men is being pulled after two airings. The half-hour vacancy will be filled by Mike & Molly, which will rejoin the Monday lineup on November 4, anchoring the second hour at 9 PM with its fourth season. The slot’s current occupant, 2 Broke Girls, will slide to 8:30 PM, replacing Men, as of next Monday, with two repeats of The Big Bang Theory and another program airing at 9 PM until Mike & Molly comes on. For now, there are no changes planned at 10 PM where new drama Hostages has flopped, dropping to a 1.2 Live+Same Day rating in its third airing this week. The network brass want to wait for Live+7 numbers on the heavily serialized drama — it received a 50% Live+3 lift in Premiere Week (that dropped to 40% in Week 2) — before making a decision. Additionally, they want to see if improving the 8-10 PM portion of the Monday lineup would help Hostages in any way. The single-camera We Are Men simply didn’t work. CBS put it behind How I Met Your Mother because of pilot testing that showed Men had a younger … Read More »

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EMMYS Q&A: Kat Dennings

By | Wednesday June 19, 2013 @ 4:18pm PDT

Anthony D’Alessandro is Managing Editor of AwardsLine.

After stealing comedic thunder from the goddesses in her 2000 debut as the foul-mouthed Jewish princess Jenny Brier in Sex And The City, Kat Dennings made an impression on the show’s creator, Michael Patrick King. So when King offered Dennings a shot at playing a free-spirited New York waitress in the CBS series 2 Broke Girls, which he co-created with Whitney Cummings, choosing between film or TV was a little easier for the actress. Kind of a Laverne & Shirley for the millennial set, the series finds Dennings is right at home as Max Black, delivering one-liners in the style of Bea Arthur, Megan Mullally or even Fran Drescher. In fact, since her early teens—and without any acting lessons—Dennings has vamped and deadpanned, a natural talent that’s given her the opportunity to work with director Judd Apatow on The 40-Year-Old Virgin and play a supporting comic-relief role in Marvel’s Thor franchise.

Related: EMMYS: Comedy Series Overview Read More »

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RATINGS RAT RACE: ‘The Voice’ Hits Year High, ’2 Broke Girls’ & ‘Hawaii Five-0′ Hit Series Lows, ‘DWTS’ Up

By | Tuesday April 16, 2013 @ 9:27am PDT

After an afternoon of comprehensive coverage on all networks of the bombing at Monday’s Boston Marathon and pre-emptions in various markets, last night’s primetime was relatively normal, with NBC the only network to make changes to its schedule. After three weeks of blind auditions, The Voice (5.1/4) finally began its battle rounds, with mentors Pharrell Williams, Sheryl Crow, Hilary Scott and Good Charlotte’s Joel Madden joining the show to help lead the judges’ teams to victory. The Voice was the most watched show of the night with 14.29 million viewers and posted its best numbers since March 12. 2012. It rose 2% from last week in adults 18-49 and viewers. The scheduled Revolution that was supposed to air at 10 PM was replaced by NBC News’ Terror In Boston (3.1/8), which was watched by 8.856 million and was up 41% from what Revolution drew last week. However, the special did not run in consistent time zones and its results likely will be adjusted in final numbers. NBC won the night in total viewers and the demo.

Related: NBC’s Pre-Emption For Bombing Coverage Creates ‘Revolution’ Conundrum
Read More »

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‘2 Broke Girls’ At PaleyFest: No Max’s Mom Yet, But A Lot Of Horsing Around

By | Thursday March 14, 2013 @ 10:06pm PDT

Ross Lincoln is a Deadline contributor.

Fans learned that Max Black’s mother might never make an appearance, while Garrett Morris and Jennifer Coolidge proved their improv skills haven’t been diluted by the relative comfort of a successful sitcom during tonight’s 2 Broke Girls panel on the penultimate night of PaleyFest 2013. Moderated by Christina McLarty, in addition to Morris (Earl) and Coolidge (Sophie) the panel included fellow cast members Kat Dennings (Max Black), Beth Behrs (Caroline Channing), Jonathan Kite (Oleg) and Matthew Moy (Han Lee), along with series co-creator and executive producer Michael Patrick King.

Related: ‘The Big Bang Theory’ At PaleyFest: A Tease For Amy & Sheldon

2 Broke GirlsThe discussion was breezy and played to each actor’s strengths, particularly Morris and Coolidge. Early in the evening, Morris drew big laughs when, after the heartwarming reveal that he’s in his 8th year of sobriety after having kicked a problem with cocaine, he quickly reassured the audience that “when it comes to marijuana, its good for glaucoma, good for anxiety.” Coolidge was similarly game for anything, often responding to moderator and fan questions with non sequitur punch lines like the claim that she’d love salmon cupcakes. But laughs weren’t limited to the veterans, as full panel riffed off of topics ranging from the most embarrassing … Read More »

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RATINGS RAT RACE: ’2 Broke Girls’, ‘Mike & Molly’ & ‘Rules Of Engagement’ Hit Lows, ‘Bones’ & ’90210′ Up

By | Tuesday February 26, 2013 @ 9:23am PST

The Oscars are done, awards season is over and it is back to normal for the television schedule. Monday’s haven’t been much affected but there some shifts last night – at least ratingswise. How I Met Your Mother (3.4/10) started the night for CBS. The top show among the 18-49 demo last night for the first time this season, the comedy was flat with last week’s show. Following MotherRules of Engagement (2.6/7) was down 10% from its February 19 show while 2 Broke Girls slipped 9%. That was a season low for the former and a matching series low for the latter. Mike & Molly (2.7/7) took a southward turn as well. Falling 16% from last week, the comedy also hit a season low. CBS ended the night with a Hawaii Five-O (1.4/4) encore.

For ABC and NBC on a Monday, it was head-to-head reality. It was down to the final two contestants on last night’s two-hour The Bachelor (2.9/8).  Heading towards its 17th season finale on March 11, the ABC reality series dipped a slight 3% from last week’s show. Also on from 8 PM to 10 PM, NBC’s two-hour The Biggest Loser (2.1/6) on Monday saw the six remaining contestants thrown into a “Face Your Fears” contest. One of the two ratings jewels (along with The Office) in NBC’s current tarnished crown, last night’s Biggest Loser stayed up from its Season 14 low of two weeks ago to remain even with its February 19 show. For the second Monday in a row, ABC won the night in both total viewers (9.643 million) and among Adults 18-49.
Read More »

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RATINGS RAT RACE: ‘HIMYM’ & ‘Carrie Diaries’ Hit Season Highs, ‘Following’ Slips

Nellie Andreeva

Not much of a post-Super Bowl ratings bump for CBS’ Monday lineup, which was heavily promoted during the game — especially sophomore 2 Broke Girls, which got a glitzy David LaChapelle-directed pole-dancing ad. CBS still won every half hour of primetime last night led by veteran How I Met Your Mother, the only CBS series to post ratings gains vs. its most recent original. A special “Robin Sparkles 4″ episode of the show, featuring Robin Scherbatsky (Cobie Smulders) as her former Canadian pop starlet self and a slew of celebrity cameos, drew a 4.0/11 among adults 18-49, up 8% from its last original two weeks ago and a season high. HIMYM, which was just renewed for a ninth and final season, was the top program of the night in 18-49. The seventh-season premiere of Rules Of Engagement (3.1/8) was down 14% from the veteran’s season premiere last season, which aired on Thursday following The Big Bang Theory, but a 29% improvement vs. the fall debut of the show Rules is replacing in the Monday 8:30 PM slot, the now defunct Partners. 2 Broke Girls (3.6/9, 11.2 million) was down a tenth from its last original and the most watched program of the night. Mike & Molly (3.1/8) and Hawaii Five-0 (2.3/6) were flat. Read More »

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Anonymous Content Signs ’2 Broke Girls’ Star Beth Behrs

By | Friday November 2, 2012 @ 2:56pm PDT
Nellie Andreeva

Beth Behrs 2 Broke Girls Management CompanyEXCLUSIVE: Actress Beth Behrs has signed with Anonymous Content for management. She previously didn’t have a manager and continues to be repped by CAA. Behrs was one of the breakouts of the last TV season with her starring role opposite Kat Dennings in CBS’ hot new comedy 2 Broke Girls, which sold in off-network syndication to TBS for a record $1.7 million an episode in June after only one season on the air.

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UPDATE: TBS Lands ’2 Broke Girls’ Off-Net Rights For Record $1.7 Million; CBS Stations Pick Up ’2 Broke Girls’ And ‘Mike & Molly’

By | Wednesday June 20, 2012 @ 9:00am PDT
Nellie Andreeva

UPDATED: A week after the deadline for bids on Warner Bros. comedy series 2 Broke Girls, the hot CBS freshman has found a buyer in TBS in a deal that sources said is setting a new cable record for an off-network sale. I hear the license fee is a record-setting $1.7 million per episode, eclipsing the previous record of $1.5 million an episode set by The Big Bang Theory, which also went to TBS. (Modern Family was sold for close to that to USA in 2010.) Additionally, CBS TV Stations has acquired both 2 Broke Girls and the other comedy series Warner Bros has been shopping, sophomore Mike & Molly, for debuts in 2015 and 2014, respectively. Final cable bids for Mike & Molly are due tonight, with a sale expected next week. Warner Bros. TV Distribution took out 2 Broke Girls and Mike & Molly early in part to secure station sales before another multi-camera sitcom, Charlie Sheen’s Anger Management, hits the marketplace. The latter has been aggressively promoting its availability to stations in face of competition from 2 Broke Girls and Mike & Molly.

The high price for 2 Broke Girls at TBS stems from the scarcity of marquee multi-camera sitcoms for basic cable networks to acquire. TBS, a sibling of Warner Bros, is riding high on the ratings success of another young-skewing CBS/Warner Bros off-network comedy acquisition, The Big Bang Theory, the No. 1 sitcom on basic cable, and word is the network was very aggressive in pursuing 2 Broke Girls, which was put on the market after only one season. It will join TBS’ lineup in 2015. “When 2 Broke Girls premiered last fall, it immediately found its audience and appeared to us to be a perfect fit for TBS,” said TNT and TBS programming head Michael Wright. “We believe 2 Broke Girls is poised to enjoy a long, successful run, and we look forward to adding it to the TBS lineup.” Read More »

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Multicamera Comedies Take Hold But Continue To Lose Ground Outside Of CBS

By | Monday June 11, 2012 @ 4:33pm PDT
Nellie Andreeva

Multicamera sitcoms hit a milestone last month when two freshmen, NBC’s Whitney and ABC’s Last Man Standing, were renewed for a second season. It marked the first time a freshman multicamera comedy on a broadcast network other than CBS has made it to Season 2 in five years, since ‘Til Death was awarded a second season on Fox in 2007. Overall, three freshman multicamera comedies, including CBS breakout 2 Broke Girls, went to a second the season, the most in a decade. But despite that major achievement, multicamera comedies lost ground as the single-camera/multicamera divide between CBS and the rest of the broadcast networks deepened this upfront.

Related: UPFRONTS 2012: The Year Of Underdogs, Comebacks & Second Chances

ABC, NBC and Fox ordered a combined 14 new comedy series this year, the same as last year, but the number of multicamera comedies dropped by more than half. Of the 14, 5 or 36% were multicamera last year. This time, the number has fallen to two, or 14% — ABC’s Malibu Country and NBC’s Guys With Kids. Fox will have no multicamera series on the air next season, while ABC and NBC will have two each, Malibu Country and Last Man Standing (ABC) and Whitney and Guys With Kids (NBC). In a sign of the hard time the multicamera format has had outside CBS, when ABC recently decided to re-pilot CBS’ Rebel Wilson comedy pilot Super Fun Night, it opted to convert it from multi- to single camera.

Related: Over-Achievers Of This Year’s Upfront Read More »

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CBS’ 2012-13 Schedule: ‘Two & Half Men’ Moves To Thursday, ‘Mentalist’ To Sunday

By | Wednesday May 16, 2012 @ 5:44am PDT
Nellie Andreeva

CBS 2012 UpfrontsEvery year, CBS goes for a couple of major scheduling moves in anchor slots. This year, it is 2 Broke Girls moving to the tentpole Monday 9 PM position after breaking out at 8:30 PM this season. After seven seasons in the Monday 9 PM slot, Two And A Half Men is moving to the Thursday 8:30 slot behind The Big Bang Theory. That is a role-reversal for the two comedies as Big Bang grew into a hit behind Men on Monday. The 2 Broke Girls move reflects CBS’ strategy to support “shows that have momentum, trying to catch them on the way up,” CBS’ scheduling guru Kelly Kahl said at the network’s press breakfast. As for sending Men to Thursday, “we’ve created a super comedy hour,” Kahl said. Men was brought over because the network had difficulty finding a show as broad as Big Bang for the 8:30 PM slot to create flow on the night and help 9 PM drama Person Of Interest grow.

Kahl took a snipe at ABC, NBC and Fox, which all scheduled single-camera comedies in the Tuesday 9 PM hour, calling the pileup “a comedy Sigalert”. “It’s good to have a drama there,” he said of CBS, which is sticking with NCIS: LA in the slot. CBS’ entertainment president Nina Tassler said it was a toss-up decision which CSI spinoff to cancel, which ultimately came down to whose slot the network found more suitable for The Mentalist as it didn’t want to have any of the veteran CSIs change nights again. “It was about keeping the flow, and Miami was the odd man out,” she said. As for veteran comedy Rules Of Engagement, “we’re still discussing it, no decision has been made,” Tassler said.

Related: CBS Update: ‘Rules Of Engagement’ Talks Down To The Wire, ‘Mentalist’ On The Move

CBS is introducing four new shows in the fall: comedy Partners and dramas Vegas, Elementary and Made In Jersey. The strategy was “protecting our new shows, with all of them having hits in front of them,” Kahl said. Partners follows How I Met Your Mother on Monday, Vegas is behind NCIS: LA on Tuesday, Elementary behind Person of Interest on Thursday and Made In Jersey behind CSI: NY on Friday.

Here’s the CBS 2012-2013 schedule:
(N=New, NT=New Time)

MONDAY

8 PM  HOW I MET YOUR MOTHER

8:30 PM  PARTNERS (N)

9 PM  2 BROKE GIRLS (NT)

9:30 PM MIKE & MOLLY

10 PM  HAWAII FIVE-0

TUESDAY

8 PM  NCIS

9 PM NCIS: LOS ANGELES

10 PM VEGAS (N)

Read More »

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RATINGS RAT RACE: ‘Castle’ Up, ‘2 Broke Girls’ Down, ‘Voice’ Up & Down In Finales

By | Tuesday May 8, 2012 @ 9:23am PDT
Nellie Andreeva

Last night featured three finales as the broadcast season winds down. The performance finale of NBC’s The Voice (3.7/10) was up 6% from the performance-show low it hit last week but down 16% from the series’ Season 1 performance finale, which aired in late June. At 10 PM, Smash (1.9/5) was up a tenth from last week’s series low. NBC reclaimed the nightly victory among adults 18-49 from CBS, which still topped the competition in total viewers. Read More »

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Glimpse At CBS’ Fall Schedule? Network Tries Out ‘Mentalist’ On Friday & 8-10 PM Thursday Comedy Block

By | Friday March 9, 2012 @ 2:27pm PST
Nellie Andreeva

CBS TV ScheduleEvery year at this time, CBS‘ scheduling guru Kelly Kahl experiments with moves that, if successful, lead to permanent changes on the network’s fall schedule the following season. When years ago The Big Bang Theory, then a Monday 8:30 PM show, did great when tested behind Two And A Half Men, it was moved there the following year, starting the comedy’s rapid ascent to blockbuster hit status. In January 2010, CBS tried comedy repeats, including Big Bang, in the Thursday 8-9 PM hour — then still occupied by Survivor. While they didn’t pop, the network pushed through with a move of Big Bang to Thursday 8 PM anyway, and it was successful. Most recently last season, CBS tried out Friday’s breakout Blue Bloods in the Wednesday 10 PM slot and the Thursday 10 PM player The Mentalist in the 9 PM Thursday slot. Neither did particularly well in their new berths, and CBS ultimately kept them in their old slots for this season’s schedule.

The Mentalist CBSNow CBS is at it again during the slow time when many shows are in repeats. A new episode of The Mentalist airs tonight at 9 PM. As an older-skewing series (mature women love Simon Baker!), the procedural should be able to fit into CBS’ Friday lineup, paired with Blue Bloods. The experiment doesn’t bode well for the current occupant of the Friday 9 PM slot, CSI: NY, which already had its order cut this season and has been benched for a period of time. Will it be the first of the CSI series to go off the air?

2 Broke Girls CBSThe other CBS scheduling tryout is one that I have been advocating since 2 Broke Girls launched big in the fall and went on to top Two And A Half Men in the demo a couple of times — a two-hour comedy block on Thursday, something the network will pilot April 12. With NBC’s comedy lineup a shadow of its former self from the glory Must See TV days, CBS can expand its comedy invasion on the night, and it has the weapons to do it. Read More »

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UPDATE: Daytona 500 Down From Last Year But Wins Night For Fox; ‘Smash’ Flat

By | Tuesday February 28, 2012 @ 1:05pm PST
Nellie Andreeva

UPDATE, 1 PM: The unprecedented 36-hour rain delay for the Daytona 500 moved the marquee NASCAR race from weekend afternoon to the competitive Monday night. That resulted in a ratings dent for the first primetime Daytona 500, which drew 13.7 million viewers. That’s down 8% from last year’s race, which aired on Sunday afternoon, but up 4% from the 2010 event, which also had delays. From 8-11 PM, the Daytona 500 posted a 4.6 rating in 18-49 and 14.1 million viewers to win the night for Fox with the network’s largest audience in 16 months. Additionally, NBC’s new drama Smash was adjusted down in the finals to a 2.3/6, so it is now even with last week.

PREVIOUS, 9 AM: Because of a 36-hour rain delay, the Daytona 500 made its primetime debut last night and sucked out male viewers from the competition. The marquee NASCAR race pushed CBS’ lineup and NBC’s The Voice down, while female-skewing series like ABC’s The Bachelor and NBC’s Smash were actually up from last week. Time-adjusted ratings for the race, won by Matt Kenseth and punctuated by a fiery crash, will be available within the hour. Daytona 500 appears on track to surpass last year’s audience of 15.6 million when it aired on Sunday afternoon. Fox will likely win the night in adults 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘The Voice’ Shines, ‘Smash’ Solid, ’2 Broke Girls’ Tops ‘Men’

By | Tuesday February 7, 2012 @ 9:49am PST
Nellie Andreeva

Twenty-six hours after its big Season 2 premiere after the Super Bowl, NBC’s The Voice was back on the air, delivering American Idol-size ratings in its first post-Super Bowl outing. The singing competition posted a 6.6/16 among adults 18-49 and 17.7 million viewers from 8-10 PM last night, logging NBC’s highest non-Olympics 18-49 rating in the slot in eight years. It was NBC’s highest-rated regular non-sports telecast on any night in more than four years (since the Season 2 premiere of Heroes in September 2007) and the network’s first in-season win in the Monday 8-10 PM time period over all original competition in more than three years (since Deal Or No Deal in November 2008.) The Voice grew steadily throughout the two hours (5.3, 6.2, 7.3, 7.7). As for its post-Super Bowl dropoff (60%), it was in line with its predecessors (Fox’s Glee (59%) and CBS’ Undercover Boss (67%, but it had to face the Olympics in its first regular airing). Versus the Season 1 premiere, The Voice was up 29%. Read More »

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