CBS’ 2012-13 Schedule: ‘Two & Half Men’ Moves To Thursday, ‘Mentalist’ To Sunday

By NELLIE ANDREEVA | Wednesday May 16, 2012 @ 5:44am PDT
Nellie Andreeva

CBS 2012 UpfrontsEvery year, CBS goes for a couple of major scheduling moves in anchor slots. This year, it is 2 Broke Girls moving to the tentpole Monday 9 PM position after breaking out at 8:30 PM this season. After seven seasons in the Monday 9 PM slot, Two And A Half Men is moving to the Thursday 8:30 slot behind The Big Bang Theory. That is a role-reversal for the two comedies as Big Bang grew into a hit behind Men on Monday. The 2 Broke Girls move reflects CBS’ strategy to support “shows that have momentum, trying to catch them on the way up,” CBS’ scheduling guru Kelly Kahl said at the network’s press breakfast. As for sending Men to Thursday, “we’ve created a super comedy hour,” Kahl said. Men was brought over because the network had difficulty finding a show as broad as Big Bang for the 8:30 PM slot to create flow on the night and help 9 PM drama Person Of Interest grow.

Kahl took a snipe at ABC, NBC and Fox, which all scheduled single-camera comedies in the Tuesday 9 PM hour, calling the pileup “a comedy Sigalert”. “It’s good to have a drama there,” he said of CBS, which is sticking with NCIS: LA in the slot. CBS’ entertainment president Nina Tassler said it was a toss-up decision which CSI spinoff to cancel, which ultimately came down to whose slot the network found more suitable for The Mentalist as it didn’t want to have any of the veteran CSIs change nights again. “It was about keeping the flow, and Miami was the odd man out,” she said. As for veteran comedy Rules Of Engagement, “we’re still discussing it, no decision has been made,” Tassler said.

Related: CBS Update: ‘Rules Of Engagement’ Talks Down To The Wire, ‘Mentalist’ On The Move

CBS is introducing four new shows in the fall: comedy Partners and dramas Vegas, Elementary and Made In Jersey. The strategy was “protecting our new shows, with all of them having hits in front of them,” Kahl said. Partners follows How I Met Your Mother on Monday, Vegas is behind NCIS: LA on Tuesday, Elementary behind Person of Interest on Thursday and Made In Jersey behind CSI: NY on Friday.

Here’s the CBS 2012-2013 schedule:
(N=New, NT=New Time)

MONDAY

8 PM  HOW I MET YOUR MOTHER

8:30 PM  PARTNERS (N)

9 PM  2 BROKE GIRLS (NT)

9:30 PM MIKE & MOLLY

10 PM  HAWAII FIVE-0

TUESDAY

8 PM  NCIS

9 PM NCIS: LOS ANGELES

10 PM VEGAS (N)

READ MORE »

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RATINGS RAT RACE: ‘Castle’ Up, ‘2 Broke Girls’ Down, ‘Voice’ Up & Down In Finales

By NELLIE ANDREEVA | Tuesday May 8, 2012 @ 9:23am PDT
Nellie Andreeva

Last night featured three finales as the broadcast season winds down. The performance finale of NBC’s The Voice (3.7/10) was up 6% from the performance-show low it hit last week but down 16% from the series’ Season 1 performance finale, which aired in late June. At 10 PM, Smash (1.9/5) was up a tenth from last week’s series low. NBC reclaimed the nightly victory among adults 18-49 from CBS, which still topped the competition in total viewers. Read More »

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Glimpse At CBS’ Fall Schedule? Network Tries Out ‘Mentalist’ On Friday & 8-10 PM Thursday Comedy Block

By NELLIE ANDREEVA | Friday March 9, 2012 @ 2:27pm PST
Nellie Andreeva

CBS TV ScheduleEvery year at this time, CBS‘ scheduling guru Kelly Kahl experiments with moves that, if successful, lead to permanent changes on the network’s fall schedule the following season. When years ago The Big Bang Theory, then a Monday 8:30 PM show, did great when tested behind Two And A Half Men, it was moved there the following year, starting the comedy’s rapid ascent to blockbuster hit status. In January 2010, CBS tried comedy repeats, including Big Bang, in the Thursday 8-9 PM hour — then still occupied by Survivor. While they didn’t pop, the network pushed through with a move of Big Bang to Thursday 8 PM anyway, and it was successful. Most recently last season, CBS tried out Friday’s breakout Blue Bloods in the Wednesday 10 PM slot and the Thursday 10 PM player The Mentalist in the 9 PM Thursday slot. Neither did particularly well in their new berths, and CBS ultimately kept them in their old slots for this season’s schedule.

The Mentalist CBSNow CBS is at it again during the slow time when many shows are in repeats. A new episode of The Mentalist airs tonight at 9 PM. As an older-skewing series (mature women love Simon Baker!), the procedural should be able to fit into CBS’ Friday lineup, paired with Blue Bloods. The experiment doesn’t bode well for the current occupant of the Friday 9 PM slot, CSI: NY, which already had its order cut this season and has been benched for a period of time. Will it be the first of the CSI series to go off the air?

2 Broke Girls CBSThe other CBS scheduling tryout is one that I have been advocating since 2 Broke Girls launched big in the fall and went on to top Two And A Half Men in the demo a couple of times — a two-hour comedy block on Thursday, something the network will pilot April 12. With NBC’s comedy lineup a shadow of its former self from the glory Must See TV days, CBS can expand its comedy invasion on the night, and it has the weapons to do it. Read More »

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UPDATE: Daytona 500 Down From Last Year But Wins Night For Fox; ‘Smash’ Flat

By NELLIE ANDREEVA | Tuesday February 28, 2012 @ 1:05pm PST
Nellie Andreeva

UPDATE, 1 PM: The unprecedented 36-hour rain delay for the Daytona 500 moved the marquee NASCAR race from weekend afternoon to the competitive Monday night. That resulted in a ratings dent for the first primetime Daytona 500, which drew 13.7 million viewers. That’s down 8% from last year’s race, which aired on Sunday afternoon, but up 4% from the 2010 event, which also had delays. From 8-11 PM, the Daytona 500 posted a 4.6 rating in 18-49 and 14.1 million viewers to win the night for Fox with the network’s largest audience in 16 months. Additionally, NBC’s new drama Smash was adjusted down in the finals to a 2.3/6, so it is now even with last week.

PREVIOUS, 9 AM: Because of a 36-hour rain delay, the Daytona 500 made its primetime debut last night and sucked out male viewers from the competition. The marquee NASCAR race pushed CBS’ lineup and NBC’s The Voice down, while female-skewing series like ABC’s The Bachelor and NBC’s Smash were actually up from last week. Time-adjusted ratings for the race, won by Matt Kenseth and punctuated by a fiery crash, will be available within the hour. Daytona 500 appears on track to surpass last year’s audience of 15.6 million when it aired on Sunday afternoon. Fox will likely win the night in adults 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘The Voice’ Shines, ‘Smash’ Solid, ’2 Broke Girls’ Tops ‘Men’

By NELLIE ANDREEVA | Tuesday February 7, 2012 @ 9:49am PST
Nellie Andreeva

Twenty-six hours after its big Season 2 premiere after the Super Bowl, NBC’s The Voice was back on the air, delivering American Idol-size ratings in its first post-Super Bowl outing. The singing competition posted a 6.6/16 among adults 18-49 and 17.7 million viewers from 8-10 PM last night, logging NBC’s highest non-Olympics 18-49 rating in the slot in eight years. It was NBC’s highest-rated regular non-sports telecast on any night in more than four years (since the Season 2 premiere of Heroes in September 2007) and the network’s first in-season win in the Monday 8-10 PM time period over all original competition in more than three years (since Deal Or No Deal in November 2008.) The Voice grew steadily throughout the two hours (5.3, 6.2, 7.3, 7.7). As for its post-Super Bowl dropoff (60%), it was in line with its predecessors (Fox’s Glee (59%) and CBS’ Undercover Boss (67%, but it had to face the Olympics in its first regular airing). Versus the Season 1 premiere, The Voice was up 29%. Read More »

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’2 Broke Girls’ Creator Michael Patrick King Takes Heat For Sitcom’s Stereotypes: TCA

By THE DEADLINE TEAM | Wednesday January 11, 2012 @ 11:46am PST

Diane Haithman is contributing to Deadline’s TCA coverage.

At today’s contentious TCA panel on 2 Broke Girls, creator/executive producer Michael Patrick King defended the comedy against continuing criticism that it traffics in ethnic stereotypes. The heated exchanges left King disappointed by the end of the session, when he said he arrived thinking the panel was going to be fun. As when the show came on the air, the questions mostly centered on Asian character Han Lee (Matthew Moy). “I’m gay. We put in gay stereotypes — I don’t get offended by any of this,” said the producer during the panel with stars Kat Denning and Beth Behrs. “I find it comic to take everybody down.” A questioner weren’t going to let him off that easily, asking if being part of a marginalized group gives one license to stereotype others. King shot back: “I would say it’s about being a comedy writer. It gives you permission to be an outsider and poke fun at what people think about other people.” King bristled at further questions about whether CBS entertainment president Nina Tassler had specifically asked King to “dimensionalize” characters beyond the stereotypes. When pressed, King acknowledged Tassler had used the word “dimensionalize” but said: “The characters are dimensional. And they are seen in segments of 21 minutes; you are limited in the amount of dimension you can see.” To his questioner, he added heatedly: “I will call you in five years” to see if the critic would find the characters fleshed out.” While denying the overuse of ethnic stereotypes, King did say he was proud that after the first three episodes of the series, the Han Lee character has only been the butt of short jokes, not Asian jokes.
Read More »

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RATINGS RAT RACE: ‘The Bachelor’ Down In Return, ‘Celebrity Wife Swap’ OK In Preview

By NELLIE ANDREEVA | Tuesday January 3, 2012 @ 9:58am PST
Nellie Andreeva

The broadcast lights started to turn on last night with three out of five English-language networks — ABC, CBS and NBC — airing all-original lineups. ABC’s The Bachelor opened its new cycle with a 2.4/6 in adults 18-49 and 7.7 … Read More »

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RATINGS RAT RACE: ‘Terra Nova’ Inches Up In Finale, ‘Fear Factor’ Drops, ‘Rock Center’ Hits High Against Big ‘MNF’ Game

By NELLIE ANDREEVA | Tuesday December 20, 2011 @ 9:23am PST
Nellie Andreeva

The two-hour season finale of Fox’s Terra Nova (2.2/6 in adults 18-49, 7.2 million viewers) was up a tenth (5%) among adults 18-49 from last week’s series low and up 4% in total viewers. The performance didn’t boost the prehistoric … Read More »

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Ratings Rat Race: ‘Hawaii’, ‘Charlie Brown’ & Country Awards Up; ‘You Deserve It’ Dives

Nellie Andreeva

Against mostly atypical competition, CBS’ regular Monday lineup dominated every half-hour in its return to originals last night after a week of repeats. ABC’s Dancing With The Stars, a huge draw among total viewers, sucks out (mostly older) audiences from the competition. As they didn’t face Dancing with originals for the first time this season, CBS’ comedies boosted their viewership. How I Met Your Mother (4.5/12 in adults 18-49, 11.7 million total viewers) was up a tenth in the demo vs. two weeks ago and drew its largest audience with a regularly scheduled episode in almost three years. (since January 12, 2009). Rookie 2 Broke Girls (4.6/11, 12.8 million) was flat in 18-49 and logged its largest audience since the premiere, which followed the Ashton Kutcher debut on Two And A Half Men. Speaking of Men (5.0/12, 15 million), it was down two tenths in 18-49 from its last original, while Mike & Molly (4.2/10, 12.8 million) was even. Men ranked as the top program of the night in 18-49 and total viewers, as did CBS as a network. The net’s wins were solidified by Hawaii Five-0‘s 3.0/8 in 18-49, up 7%, and 10.8 million total viewers. In the 10 PM hour, the CBS procedural easily topped ABC’s Castle (2.0/5, 8 million), which was down 13% from its last original two weeks ago to hit a season low. Castle was hurt by its underwhelming lead-in, new game show You Deserve It (1.0/2), which continued its rapid ratings descent, down 29% from last week. ABC’s best ratings came from the holiday specials in the 8 PM hour: A Charlie Brown Christmas (2.8/8, 9.1 million) was up 8% from last year’s telecast in 18-49, while Prep & Landing: Naughty vs. Nice (2.2/6, 7 million) was even with its premiere last year. Read More »

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RATINGS RAT RACE: ‘You Deserve It’ Off To Soft Start, ‘Rock Center’ Hits Series Low

Nellie Andreeva

With Thanksgiving trips and meals on viewers’ minds, watching TV is taking a back seat as most programs last night were down week-to-week. Additionally, ABC’s lineup is headed to a downward adjustment in the finals as its fast nationals … Read More »

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RATINGS RAT RACE: CBS Series & NBC’s ‘Rock Center’ Rise, Fox Dramas Slide

Nellie Andreeva

CBS’ Monday lineup posted across-the-board gains for a second straight week. How I Met Your Mother (4.5/12 in adults 18-49, 10.4 million total viewers) was up a tenth in 18-49 from last Monday, 2 Broke Girls (4.8/12, 11.7 million) was up 7% from its fast national last week to post its best 18-49 rating in the 8:30 PM slot, Two And A Half Men (5.3/12, 14.6 million) was up 4% to once again rank as the top program of the night in 18-49, and Mike & Molly (4.4/10, 12.2 million) was up 5%. Hawaii Five-0 (3.3/8, 11.5 million) flourished without scripted broadcast competition in the 10 PM hour, up 10% in the demo from its fast national last week to post its best demo and total viewer number since the season premiere. Hawaii will likely tie its season-high opener in the finals if it’s adjusted up a tenth as it normally is. CBS (4.2/10, 12 million) easily won the night in 18-49.

NBC’s Rock Center With Brian Williams (1.3/3, 4.5 million) last night boasted the biggest news “get” of the moment, an exclusive interview with former Penn State football coach and accused child molester Jerry Sandusky. The one-on-one with Bob Costas boosted the struggling newsmagazine to its highest rating to date, up 30% from the 1.0 Rock Center posted in its first two weeks. Still, the show was dwarfed in the 10 PM hour by another newsmagazine, ABC’s special edition of 20/20 (2.8/7, 13.4 million) featuring Diane Sawyer’s interview with recovering shooting victim U.S. Rep. Gabrielle Giffords, as well as CBS’ Hawaii Five-0. Rock Center also ranked as the lowest-rated program on the Big 4 networks, and its fast national numbers may have been inflated by a local NFL pre-emption in Minneapolis, so an adjustment down is likely. Read More »

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RATINGS RAT RACE: Series Rebound From Halloween Drops, ‘Rock Center’ Stays At 1.0

Nellie Andreeva

After Halloween festivities pushed TV usage and ratings down last Monday, most series rebounded last night. Fox’s family-friendly Terra Nova (2.6/6 in adults 18-49), which was hit hardest by trick-or-treating, posted the biggest week-to-week gain, 24%. House (2.7/6) was up 8%. (The two dramas also led all series in Live+3 increases for their Halloween episodes, up 48%.) Fox finished third for the night in 18-49.

Topping the night in that demo was CBS (4.0/10 in 18-49, 11.4 million viewers). How I Met Your Mother (4.4/12) and 2 Broke Girls (4.5/11) were both up 7% from their fast nationals last week, Two And A Half Men (5.1/12) was up 9% to rank as the top program of the night in the demo, and Mike & Molly was up 11%. Hawaii Five-0 (3.0/8) was up a tenth from its fast national, flat with the final. Read More »

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RATINGS RAT RACE: NBC’s ‘Rock Center’ Starts Low, ‘Castle’ Up In Sea Of Declines

Nellie Andreeva

UPDATED: Brian Williams’ new primetime newsmagazine Rock Center appears not to be the answer to NBC’s ratings woes. Halloween played a ratings trick on the new show, which opened with a low 1.0/3 in 18-49 and 4.1 million viewers at 10 PM last night. That is below the average for the canceled The Playboy Club that Rock Center replaced (down 38% in the demo from The Playboy Club premiere last month) and lower than the performance of NBC’s veteran newsmagazine Dateline on the less-trafficked Sunday night. It marked NBC’s lowest Monday debut ever. Rock Center‘s lead-in, The Sing-Off (1.4/4), was down 7% from last week to log its lowest rating ever. NBC (1.2/3, 4.3 million) once again finished fifth on Monday among adults 18-49 behind the other major English-language broadcast networks and Univision. Read More »

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Jennifer Coolidge Joins CBS’ ’2 Broke Girls’

By NELLIE ANDREEVA | Wednesday October 26, 2011 @ 6:53am PDT
Nellie Andreeva

EXCLUSIVE: Max and Caroline are getting a neighbor. Jennifer Coolidge is joining the cast of CBS’ hot freshman comedy 2 Broke Girls as a recurring. She will play Sophie, a hardworking woman that moves into Max (Kat Dennings) and … Read More »

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Ratings Rat Race Update: ’2.5 Men’ Reverses Downward Trend As All CBS Comedies Gain

Nellie Andreeva

UPDATE 2:45 PM: As expected, most CBS series were adjusted down in the finals after a bump in the fast nationals from a NFL pre-emption in Baltimore. But even with the adjustment, all CBS comedies posted gains vs. last week. The news is especially important for Two And A Half Men, which had been sliding every week since its hugely rated season premiere. Last night, Men logged a 5.5/13 in 18-49, up 4% from last week, and 15.3 million viewers, up 1%. The comedy starring Ashton Kutcher is still comfortably ahead of the performance the same week last fall with leading man Charlie Sheen, up 25% in 18-49. Mike & Molly (4.2/10 in 18-49) was up 8% week-to-week, 2 Broke Girls (4.5/11) was up 2% and How I Met Your Mother (4.3/12) also was up 2%. Hawaii Five-0 (3,1/8) was flat. For the night, CBS (4.1/10) edged Fox (3.9/10) in 18-49. Fox’s coverage of Game 4 of the World Series stretched beyond primetime, averaging a 4.2/11 from 8-11:40 PM. Read More »

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RATINGS RAT RACE: ‘Two And A Half Men’ Slides As Most Series Rise, CBS Wins Night

Nellie Andreeva

Broadcasters largely rebounded last night after being hit by a double whammy last Monday with a big NFL game on ESPN and baseball playoffs bleeding into primetime on Fox. The only series to buck the upward trend was CBS’ Two And A Half Men (5.2/13, 14.9 million), which is still finding the bottom after a blockbuster fall relaunch with new star Ashton Kutcher. The comedy was down 10% from its fast national last week when all CBS series hit season lows (down 12% from the final) but was still the highest-rated program of the night in 18-49. Veteran How I Met Your Mother (4.1/12) continues its rocking seventh season, up two tenths from its fast national last week (a tenth from the final). 2 Broke Girls was up a tenth from the fast national (flat with the final), and Mike & Molly (3.9/9) was also flat with its final last Monday but down a tenth from its fast national. Male-centric 10 PM drama Hawaii Five-0 (3.1/8), which was the hardest hit last Monday with a 19% decline, posted the biggest rebound this week, up 15%. Its time-slot rival, ABC’s Castle (2.6/7), was also up — 8% from its fast national and 24% from the final (the series’ fast nationals are often inflated by Dancing With The Stars overruns, so fast national-to-final comparisons are always skewed). Read More »

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RATINGS RAT RACE: Broadcasters Hit By Baseball Overrun/Football Double Whammy

Nellie Andreeva

This was supposed to be Fox’s strong baseball postseason year as it’s the network’s turn to carry the American League Championship Series, a big audience draw with marquee teams the New York Yankees and the Boston Red Sox. But both the Yankees and Red Sox were eliminated early, and now the ALCS has been hit with bad weather. Game 2 was rained out Sunday, leaving Fox scrambling to fill primetime with repeats at the last minute. And then a 52-minute overrun from the rescheduled Game 2 wreaked havoc on the network’s Monday primetime lineup, with both rookie Terra Nova and veteran House significantly impacted. The currently available non-time-zone-adjusted fast nationals for 9-10 PM (2.6/6), where most of Terra Nova aired, and 10-11 PM (2.3/6), where the bulk of House ran, are both expected to rise in the finals.

It was a rough night all around as the broadcast networks had to deal with baseball overrun as well as a strong Monday Night Football game on ESPN, where the Chicago Bears vs. Detroit Lions posted a 11.3 metered market average, the second-best rating so far this season. ABC’s Dancing With The Stars (3.1/8, 17 million total viewers) was flat with last week but may end up being down in the finals. ABC’s fast nationals were possibly inflated as the network’s Detroit station carried the football game. That doesn’t bode well for Castle (2.4/6, 10.2 million), which currently runs 8% below its fast national from last Monday. ABC (2.9/7, 15.1 million) seems on track to top the night in total viewers, while CBS (3.9/9, 11.1 million) is projected to win in 18-49. Read More »

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Comedy Genre Completes Comeback With Dominating Fall Showing, Dramas Falter

By NELLIE ANDREEVA | Sunday October 9, 2011 @ 11:35pm PDT
Nellie Andreeva

It turns out Modern Family was the Robin that signaled the comedy spring at the broadcast networks. Two years after the Emmy-winning ABC series became the first out-of-the-gate big comedy hit in years, the genre’s comeback is complete, while dramas appear headed for a down cycle. Here are the facts:

Four … Read More »

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CBS’ ’2 Broke Girls’ Gets Full-Season Order

By NELLIE ANDREEVA | Wednesday October 5, 2011 @ 12:16pm PDT
Nellie Andreeva

No surprise here: CBS’ breakout hit 2 Broke Girls has received a full-season order. I hear CBS Entertainment president Nina Tassler personally broke the news to the cast and crew at the comedy’s table read this morning. 2 Broke Girls, … Read More »

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