Ticket sales in France reached 104.2 million between January and June this year, according to state body Centre National de la Cinématographie. Box office hit €640 million ($813 million).
The admissions rise was choked off in June though, partly because of the World Cup and partly because of weak film releases. June admissions fell by 4.4% year-on-year to 10.7 million.
Hollywood increased its market share to 52.3% over the first six months. France’s share of the box office fell to 38.5% compared with 40% in 2009. This is despite local films such as holdover Le Petit Nicolas grossing €5.7 million and L’Amacoeur (Heartbreaker), starring Vanessa Paradis, earning €4 million through les tourniquets.
I’m told that French producers are feeling the pinch just like everybody else. Last year, the average French production cost €5.1 million to produce compared with €6.4 million in 2008.

Have Americans finally embraced the biggest sporting event in the world, the FIFA Men’s World Cup? It looks that way. Yesterday’s 2010 FIFA World Cup Final on ABC, in which Spain won over the Netherlands with an extra-time goal – was … 
