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UPFRONTS 2013: The Overachievers 
The 2012 London Olympics were nothing short of smashing (and wouldn’t NBC love some of those ratings today?). Now comes the official documentary of the games, First, an insider look at several rookie Olympians who bypassed car surfing and beer pong to focus on their golden dreams. The film focuses on young athletes in sports ranging from running to swimming, gymnastics to diving, cycling to BMX, boxing to judo and covering Olympians from the U.S. — including teenage four-time gold medalist Missy Franklin — China, Kenya, Ireland, South Africa and elsewhere. The doc from writer-director-producer Caroline Rowland will hit theaters May 30, followed by a July 27 airing on NBC.
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London Olympics Doc ‘First’ Set For Theaters, NBC: Video
Danny Boyle Came “Close To Walking Away” From Olympics Opening Ceremony
Joe Utichi contributes to Deadline’s UK coverage.
Danny Boyle threatened to resign as artistic director of the opening ceremony of last year’s Olympic Games in London, he has disclosed. In an updated book of conversations with journalist Amy Raphael, to be published on April 4, Boyle claims he butted heads with Games organizers Locog over creative differences and his displeasure with certain decisions being made for the Games. He came “close to walking away” when he heard 
of plans for ground-to-air missile silos to be installed on buildings near the Olympic site, and became “unbelievably unpleasant” during meetings with Locog. “Occasional threats to resign were useful,” he said. “There’s a terror of bad headlines in the press, which you have to turn to your advantage.” A major point of contention was a stadium wrap being designed by the artist Damien Hirst. Hirst pulled out over a row about sponsorship from Dow Chemical and its links to the Bhopal gas disaster in India in 1984, which killed 15,000 people. “He didn’t want to be associated with Dow,” Boyle said, although Hirst did later contribute a design to the closing ceremony.
Related: Oh Danny Boy! Oh Boo NBC! “Giant Juke Box” Wins Kudos For Olympic Opener; NBC Hammered Back Home
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Olympics Draw Highest Numbers Ever In Europe, But Soccer Is Still King
The European Broadcasting Union is touting Olympics viewing figures for public service broadcasters in some of its major territories, saying the numbers outstrip those of any previous Games. While the UK was indeed big, there was more of … Read More »
Gabby Douglas & Michelle Obama Give ‘Tonight Show’ A Bump
The Tonight Show might want to have Olympians and the First Lady on more often. The appearance of multiple Gold medal winning gymnast Gabby Douglas and Michelle Obama on Jay Leno last night gave … Read More »
RATINGS RAT RACE: ‘Hotel Hell’ Best Debut of The Summer, ‘Stars Earn Stripes’ Weak, ‘Grimm’ Returns Slightly Down
After over two weeks, Monday was the first night of television without the Olympics. But with three premieres, there was still a lot of onscreen action even on NBC. Coming off the XXX Summer Games being the … Read More »
UPDATE: RATINGS RAT RACE: London Olympics Most-Watched Event in U.S. TV History, Beats Beijing
UPDATE, 1:56 PM: The XXX Summer Games has hit TV Gold. With 219.4 million viewers NBC’s broadcast of the 2012 Olympics has become the most-watched event in U.S. TV history. Having hit the second most-watched mark … Read More »
Stephen Daldry’s & Kim Gavin’s London Olympics Closing Ceremony: Details
Joe Utichi is Deadline’s London contributor:
Maybe you waited for NBC’s tape-delayed primetime broadcast tonight of the London Olympics Closing Ceremony 
orchestrated by executive producer Stephen Daldry and artistic director Kim Gavin. The duo promised to put on an unforgettable … Read More »
RATINGS RAT RACE: London Games Day 15 Beats Beijing By Biggest Margin Yet
It is almost over, and on the final full day of the XXX Summer Olympics (12.6/23) NBC’s 9-11:14 PM primetime coverage of the 2012 Games beat the 2008 Beijing Games by 30% in total viewership. Saturday had an … Read More »
NBC Will Live-Stream Olympics Closing Ceremony: Report
NBC said today it will stream Sunday’s Olympic closing ceremony live online after all, the AP reported. In changing its position, NBC acknowledged that it has taken plenty of heat over its decision to broadcast tape-delayed coverage … Read More »
NBC Announces Hosts for Olympics Closing Ceremonies
Related: London Olympics Second Most-Watched Event In U.S. TV History
LONDON – August 11, 2012 – NBC’s Olympic primetime host Bob Costas will host
the London 2012 Olympic Games Closing Ceremony from Olympic Stadium alongside co-hosts Al Michaels, the
RATINGS RAT RACE: London Olympics Day 14 Up From Beijing Biggest So Far In Overnight Ratings
Heading into the closing weekend of the XXX Summer Olympics one would expect some interesting ratings and viewership numbers, especially with the U.S. taking its medal count yesterday up to a first place 94. However, there seems to be a … Read More »
NBC Breaks Into Olympics To Report Paul Ryan As Romney VP News
There was a race on NBC tonight but it wasn’t simply an Olympic one. The network’s Chief White House correspondent Chuck Todd came on air at 9:22 PM PT during the XXX Summer Olympics to announce that NBC … Read More »
UPDATE: RATINGS RAT RACE: London Olympics Second Most-Watched Event In U.S. TV History
UPDATE, 1:41 PM: It’s a Silver for London. The 2012 London Olympics are now the second most watched event in American TV history. The London Games have had a total audience of 210.5 million over the … Read More »
UPDATE: RATINGS RAT RACE: NBC’s London Olympics Day 12 Hits 36-Year High
UPDATE, 1:23 PM: The final tally is in and for last night’s XXX Summer Games (16.8/28) it was truly a Gold medal spike worthy of Beach Volleyball winners Kerri Walsh Jennings and Misty May-Treanor. With 29.1 million viewers on average tuning in, last night was the most watched second Wednesday of any Summer Olympics in 36 years. That includes the 1996 Atlanta Summer Games, which pulled in 28.9 million on its second Wednesday. While the London Games has often topped all other non-U.S. Summer Games since 1976, it has rarely done better than Games that were held in the United States. Of course, as it has in the final numbers for 12 of the 13 nights of the London Games, NBC’s primetime 8 – 11 PM coverage of the Olympics once again bested the 2008 Beijing Games. The Summer Olympics four years ago got 24.8 million on its second Wednesday, that’s 17% less than last night. Last night’s coverage was also up 11% in the ratings from Beijing’s 15.2/26 on the comparable night back in 2008. The 32.6 million viewers that NBC has had on average in primetime over the first 13 day s of the London Games is 3.6 million more than the average of 29.0 million that watched the first 13 nights of the Beijing Games.
PREVIOUS UPDATE: NBC released “fast official” ratings for the preview of Go On, which actually aired from 11:06-11:30 PM. It averaged a 5.6 rating in adults 18-49 and 16.1 million viewers and posted a 84% retention from the first to second half, according to NBC.
PREVIOUS: Last night’s Olympics coverage on NBC, punctuated by an all-American beach volleyball women’s final won by three-time champions Kerri Walsh Jennings and Misty May-Treanor, and a track & field gold rush, delivered a 9.2/27 among adults 18-49 from 8-11 PM and 28.7 million viewers in the fast nationals. That was up 14% from the same night during the Beijing games and down 5% from last Wednesday as Olympics ratings tend to taper off in Week 2. A 
commercial-free preview of NBC’s new comedy Go On starring Matthew Perry aired from 11:04-11:30 PM. NBC’s 11-11:30 PM fast national average was 18.6 million viewers and a 6.4/20 in 18-49. Extrapolating the numbers, Go On pulled in about 5.8 demo rating and 16.6 million viewers. While that is only a little more than half of the show’s lead-in (NBC’s Olympics coverage scored 10.4 and 30.6 million viewers from 10:30-11 PM), it is still good sampling for the new series. Read More »
London Olympics Closing Ceremony: Giant ‘After Party’ To Feature 20+ Music Acts
Some new details have emerged surrounding Sunday’s Olympics Closing Ceremony while speculation as to the content continues to swirl. Following Danny Boyle’s corker of an opener that scored ratings highs in the US and … Read More »
UPDATE: RATINGS RAT RACE: London Olympics Day 11′s Ratings Best Second Tuesday in 36 Years
UPDATE, 12:24 PM: The final XXX Summer Olympics (17.6/29) numbers from last night are in and it’s both a Silver and a Gold Medal for NBC. It’s a Silver because last night was still down … Read More »
UPDATE: RATINGS RAT RACE: London Olympics Day 10 Squeaks Victory Over 2008 Beijing Games
UPDATE, 4:40 PM: It was close, but in the final numbers the second Monday of the XXX Summer Olympics (15.8/25) drew even with Beijing in ratings and actually got ahead of the 2008 Games in viewership. NBC’s 8-11:05 PM coverage ended up flat with the comparable night of the 2008 Beijing Summer Games (15.8/26). However, London was up over Beijing when it came to total viewership last night – by 1%. A total of 26.6 million viewers watched the Day 10 primetime broadcast last night. That’s up from the 25.99 million reported earlier in fast nationals. It is also up from the 26.4 million who watched the comparable night of the 2008 Beijing Summer Games and 2% higher than the comparable night for the 2004 Athens Summer Games. Monday was only the second night this Olympics that total viewership has been less than 30 million, with August 5’s coverage pulling in 28.0 million. On average, the first 11 nights of the London Games have been a real winner for NBC, garnering the network the highest average viewership and household ratings for any non-U.S. Summer Games since the Montreal Olympics of 1976. On average, over the first 10 days, the network has hit 10-year high ratings. Over on NBC Sports Network, Monday actually was a record breaking day.
Related: NBC Scores 10-Year Ratings High With London Olympics
NBC Scores 10-Year Ratings High With London Olympics
The XXX Summer Games has hit multiple Gold for NBC. Starting with the Opening Ceremony on July 27, the network’s coverage of the London Games has given NBC its highest scoring week among Adults 18-49 … Read More »
UPDATE: RATINGS RAT RACE: London Olympics Day 9 Up Big From Beijing
UPDATE, 1:30 PM: The final national ratings numbers for last night’s XXX Summer Olympics (17.5/29) on NBC are in and, like Usain Bolt on the track, London has once again surged ahead of the last … Read More »
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