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RATINGS RAT RACE: Charlie Sheen Is A Hit

Nellie Andreeva

ABC’s special Charlie Sheen edition of 20/20 (3.3/10 in adults 18-49, 9.5 million viewers) was the top-rated program among adults 18-49 at 10 PM last night. It almost doubled its lead-in, drama V (1.8/5, 5 million, down 5% in 18-49), a rare feat for a program in the DVR-heavy 10 PM hour. This was ABC’s best performance in the slot with an hourlong program in 2 years.

However, Charlie Sheen didn’t seem to hurt CBS, the network he has been attacking for the past few weeks. Against 20/20, CBS’ The Good Wife (2.2/6, 11.3 million) was No.1 in total viewers and up 10% in 18-49 from last week despite a weaker lead-in. However, NBC’s 10 PM dramedy Parenthood (1.9/6, 5 million) got dinged, down 10% from last week.

Like V, all shows airing in the 8 PM and 9 PM hours took a hit from facing Fox’s American Idol, which is airing in an irregular Tuesday-Wednesday-Thursday pattern this week. NBC’s The Biggest Loser: Couples (2.4/7) was down 11% for a season low. ABC’s freshman No Ordinary Family (1.2/4, 4.3 million) was down 14% for a series low.  CBS’ NCIS (3.8/11, 19.2 million) was down 14%, NCIS: LA (3.2/9, 15.6 million) was down 18%, tied as a season low.

However, the 8 PM hour offered a sight pretty unheard of in today’s fragmented TV universe – two shows, American Idol and NCIS, drawing audiences of 20 million viewers.

A 90-minute edition of Idol (7.5/21, 21.3 … Read More »

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Ratings Rat Race: CBS Regains Friday Edge

Nellie Andreeva

Here is where we left things off on Friday two weeks ago, heading into the Thanksgiving holiday: CBS was handed its first non-N.1 finish on the night this season by ABC, which edged the eye network by a tenth of a rating point for its first Friday victory in adults  18-49. CBS rebounded last night, returning to the top spot in the demo (1.6/5) by the same tenth of a rating point margin over ABC whose newsmagazines inched down. ABC’s 20/20 (1.9/6, 6.8 million) was once again the top-rated program of the night in 18-49,  down a tenth from its average 2 weeks ago, while the network’s  Primetime: What Would You Do (1.4/4, 4.8 million) at 9 PM was down 2 tenths. CBS’ Blue Bloods (1.7/6, 11.4 million) was tops in viewers, up a tenth from 2 weeks ago. CSI: NY (1.7/6, 10.2 million) was up one tenth from its fast national result and two tenths from its final, while Medium (1.4/5, 6.8 million) held steady. CBS once again won Friday in total viewers with 9.5 million. From 8-10 PM, NBC’s time-buy family movie, the Procter & Gamble/Walmart-backed A Walk in My Shoes (1.0/3, 4.5 million) finished behind the first movie in the series, Secrets of the Mountain (1.3/5, 7.8), which aired in the same time slot in April, and slightly above the second, The Jensen Project (0.9, 3.9 million), which aired in July. CW’s Smallville and Fox’s The Good Read More »

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Ratings Rat Race: ABC Tops CBS On Friday; Are Scripted Series On The Night Doomed?

Nellie Andreeva

After gaining on CBS for the past few weeks, ABC topped the eye network last night for its first Friday win among adults 18-49 this season. Kudos to ABC for assembling a solid Friday lineup of Supernanny, Primetime: What Would You Do and 20/20. But, after ABC and NBC abandoned scripted programming on Friday this fall, it was comforting to see CBS’ all-original scripted lineup winning the night week after week, proving that it was still worthwhile for the networks to try to program Friday night with scripted series. Will the change of the guard on the night further undermine Friday as a viable scripted night? NBC already announced its midseason schedule, which features only reality/newsmagazines on Friday. Fox, which also just unveiled its midseason plans, is going down from 2 to 1 hour of scripted programming on the night – banished sci-fi drama Fringe. With ABC’s unscripted lineup doing so well, I doubt the network will mess with it. So all eyes will be on CBS, which still packs large audiences on Friday, and whether the network will stay all-scripted on the night following the departure of Medium in January.

For a second consecutive week, an ABC program was the highest-rated on Friday night. Last week, it was Primetime, this time it was 20/20 (2.0/6, 6.8 million), which posted its highest demo rating in 10 months with a Cher interview. Primetime (1.6/5, 5 million) was tied for second place in … Read More »

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