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RATINGS RAT RACE: CBS Series & NBC’s ‘Rock Center’ Rise, Fox Dramas Slide

Nellie Andreeva

CBS’ Monday lineup posted across-the-board gains for a second straight week. How I Met Your Mother (4.5/12 in adults 18-49, 10.4 million total viewers) was up a tenth in 18-49 from last Monday, 2 Broke Girls (4.8/12, 11.7 million) was up 7% from its fast national last week to post its best 18-49 rating in the 8:30 PM slot, Two And A Half Men (5.3/12, 14.6 million) was up 4% to once again rank as the top program of the night in 18-49, and Mike & Molly (4.4/10, 12.2 million) was up 5%. Hawaii Five-0 (3.3/8, 11.5 million) flourished without scripted broadcast competition in the 10 PM hour, up 10% in the demo from its fast national last week to post its best demo and total viewer number since the season premiere. Hawaii will likely tie its season-high opener in the finals if it’s adjusted up a tenth as it normally is. CBS (4.2/10, 12 million) easily won the night in 18-49.

NBC’s Rock Center With Brian Williams (1.3/3, 4.5 million) last night boasted the biggest news “get” of the moment, an exclusive interview with former Penn State football coach and accused child molester Jerry Sandusky. The one-on-one with Bob Costas boosted the struggling newsmagazine to its highest rating to date, up 30% from the 1.0 Rock Center posted in its first two weeks. Still, the show was dwarfed in the 10 PM hour by another newsmagazine, ABC’s special edition of 20/20 (2.8/7, 13.4 million) featuring Diane Sawyer’s interview with recovering shooting victim U.S. Rep. Gabrielle Giffords, as well as CBS’ Hawaii Five-0. Rock Center also ranked as the lowest-rated program on the Big 4 networks, and its fast national numbers may have been inflated by a local NFL pre-emption in Minneapolis, so an adjustment down is likely. Read More »

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RATINGS RAT RACE: NBC Wins With ‘Dateline’, CBS’ ‘I Get That A Lot’ Soft

By | Saturday December 18, 2010 @ 10:01am PST
Nellie Andreeva

Guess who started winning nights in the 18-49 demo this season? After going without a nightly victory outside of football-fueled Sunday until Monday, NBC won 2 nights this week, Tuesday and Friday. NBC has been helped by other networks airing repeats heading in to the holidays. Last night, NBC was the network with most first-run programming, 2 hours. The other original offerings on the night were CBS’ half-hour reality special I Get That a Lot and ABC’s newsmagazine 20/20. The two-hour Dateline (1.4/4 in 18-49, 6.4 million) drew its largest audience and matched its best demo number since Oct. 8 to rank as the most watched program of the night. Meanwhile, CBS’ rerun of Frosty the Snowman (1.6/6, 5.6 million) at 8:30 PM was the highest-rated program of the night in the demo. It was followed at 9 PM by Frosty Returns (1.4/5, 5.2 million), which tied Dateline for second place in 18-49. But CBS’ celebrity special I Get That a Lot (1.0/3, 3.4 million) that did very well in its initial run on CBS, barely registered in its return last night. For the night, NBC, which aired a Minute To Win It rerun at 8 PM (1.0/4, 4 million)  averaged a 1.3/4 in 18-49 and 5.6 million viewers, followed by CBS (1.2/4, 5 million), which aired a Blue Bloods rerun at 10 PM (0.9/3, 5.4 million), and ABC (1.1/4, 4.1 million). Fox re-ran the Ice Cube feature Are We Read More »

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