It wasn’t an A-list star or surprise announcement that scored the biggest reaction during Fox‘s mammoth Comic-Con panel — it was rapper Biz Markie, who joined producer Guillermo del Toro‘s Book Of Life gang onstage belting his 1989 anthem “Just A Friend” in a moment of random pop culture mishmash. The song is covered in the 3D animated feature from director Jorge Gutierrez, a dazzlingly designed romantic adventure inspired by the Mexican Day of the Dead holiday and produced by Reel FX that Fox will open on October 17.
The original story follows Manolo (Diego Luna), who must fight for his lady love when spirits La Muerte (Kate del Castillo) and Xibalba (Ron Perlman) meddle in the world of the living. A trailer introduced to the Hall H crowd gave fans their first taste of Book, filled with Latin-inspired designs, a cover of Radiohead’s “Creep” sung by lovesick matador Manolo, and the voice work of Ice Cube dropping his wink-wink line, “Today was a good day.”
The Day of the Dead holiday, celebrated around the world, served as a springboard for award-winning animator Gutierrez to fold in many elements of his Mexican heritage. “The Day of the Dead is very near and dear to my heart,” he said. “Got married on the Day of the Dead because I wanted my best friend who passed away to be my best man, and I knew he would be there. The core belief of the holiday is that as long as we tell stories of those came before us, sing their songs, and cook their dishes, they’re with us.”