Sony’s move off June 6, 2014, means that the 21 Jump Street sequel won’t compete with Teenage Mutant Ninja Turtles anymore. By moving into the June 13, 2014, slot that opened up today with Universal’s postponement of Jurassic Park 4, the Channing Tatum starrer has the new date all to itself.
If you think that The Girl With The Dragon Tattoo was a hit, then talk to MGM Holdings CEO Gary Barber. His company co-financed the film, and although it has generated about $231M at worldwide box offices he tells investors who own MGM’s unlisted shares that “it is below our expectations and we booked a modest loss.” The company wouldn’t say how much it wrote down, but Barber notes that execs ”were hoping we’d do 10% more than we did.” MGM has an option to co-finance the other two films in the trilogy and is talking to Sony about following through “assuming we can achieve better economics.” He was much more upbeat about the early performance of 21 Jump Street, which MGM also co-financed. “We expect it to be profitable,” Barber says. He adds that ”MGM has entered 2012 as a revitalized company.” He declined to describe MGM’s strategy but says it is “evaluating all options.”
Sony Pictures says the Monday actuals for R-rated 21 Jump Street moved higher because of a better-than-expected Sunday. Friday’s figure was $13.2M, Saturday $12.9M, and Sunday $10.1M for a 3-day weekend total of $36.3M.
’21 Jump …
March 16-18 Weekend Actuals
1. 21 Jump Street (MGM/Sony) NEW [3,121 Theaters] R
Friday $13.2M, Saturday $12.9M, Sunday $10.1M, Weekend $36.3M
2. Dr. Seuss’ The Lorax (Illumination/Universal) Week 3 [3,769 Theaters] PG
Friday $6.8M, Saturday $9.6M, Sunday $6.4M, Weekend $22.8M (-41%), Cume $158.4M
3. John Carter (Disney) Week 2 [3,749 Theaters] PG13
Friday $4M, Saturday $5.7M, Sunday $3.9M, Weekend $13.6M (-55%), Cume $53.2M
4. Project X (Warner Bros) Week 3 [2,922 Theaters] R
Friday $1.5M, Saturday $1.5M, Sunday $1M, Weekend $4.0M (-64%), Cume $48.2M
5. Act Of Valor (Relativity) Week 4 (2,765 Theaters] R
Friday $1.1M, Saturday $1.6M, Sunday $1M, Weekend $3.7M (-47%), Cume $62.5M
6. A Thousand Words (DWorks/Paramount) Week 2 [1,895 Theaters] PG13
Friday $1.1M, Saturday $1.6M, Sunday $884K, Weekend $3.6M (-41%), Cume $12.0M
7. Safe House (Universal) Week 6 [1,920 Theaters] R
Friday $827K, Saturday $1.2M, Sunday$701K, Weekend $2.7M (-43%), Cume $120.2M
8. Journey 2 (Warner Bros) Week 6 [1,935 Theaters] PG
Friday $718K, Saturday $1M, Sunday $663K, Weekend $2.4M (-34%), Cume $95M
9. Casa De Mi Padre (Lionsgate) NEW [382 Theaters] R
Friday $780K, Saturday $784K, Sunday $724K, Weekend $2.3M
10. This Means War (Fox) Week 5 [1,660 Theaters] PG13
Friday $760K, Saturday $921K, Sunday $460K, Weekend $2.1M (-43%), Cume $50.5M
SUNDAY PM, 6TH UPDATE: Welcome to another weekend of strong North American box office. But it’s down -6% from last year because Saturday grosses proved softer than expected. Probably the NCAA basketball effect. R-rated pics were hot. Numbers for the #1 movie, Sony Pictures/MGM co-production’ 21 Jump Street, showed an opening of $13.2M Friday and $13M Saturday for a $35M weekend from 3,121 theaters. Friday’s number includes the $700K Friday midnights from 598 theaters. Overall, nice haul for the raunchy laugher whose budget was only around $45M. What’s especially interesting here is that these remakes of popular TV shows rarely work on the big screen. But stars Channing Tatum (The Vow) and Jonah Hill (Moneyball) are hot right now — with Tatum having two films of different genres in the Top 10 this weekend and Hill coming off an Oscar nom. And directors Phil Lord & Christopher Miller (Cloudy With A Chance Of Meatballs) found the right irreverent way in for their first live action feature. Michael Bacall’s and Jonah Hill’s story used the Patrick Hasburgh/Stephen J Cannell series as a jumping off point. Bacall is credited with the screenplay. This is the first successful bonafide comedy of 2012 (since Fox’s This Means War disappointed and Warner Bros’ Project X had a ‘found footage’ conceit). Reviews have been surprisingly good — not just 88% on Rotten Tomatoes but even The New York Times. (Not that this is a review-driven film.) Audiences gave it a ‘B’ CinemaScore. Exit polls showed moviegoers were 53% male and 50% were under 25.
Sony had an extensive word of mouth campaign for the film with over 350 screenings across the country. Overall, the marketing campaign targeted young adult moviegoers and positioned the film as a “must-see” action comedy. There was the usual promotion on high profile sports games and primetime TV But mostly Sony sold the talent to engage audiences and break through the clutter. ”We partnered with 15 different networks to create custom content to showcase the film talent and convey the irreverent humor of the film,” a Sony exec tells me. Jonah and Channing were joined by Ice Cube and Rob Riggle for a domestic regional press tour in Denver, Chicago, Washington DC, Miami, and NYC. In addition to national talk show appearances, Hill hosted Saturday Night Live the weekend before 21 Jump Street opened. Also helping was the pic’s premiere at the South by Southwest fest, while Jonah and Channing visited Wondercon Friday. An extensive campaign was formulated for Twitter including a “Tweet-Off” between Tatum and Hill.
Meanwhile, #2 Illumination Entertainment/Universal’s Dr Seuss’ The Lorax after three weeks in release is benefitting from the fact that 24% of K-12 classes were out of school Friday. But Disney’s disappointing holdover John Carter is still disappointing a week later. Despite its $250M budget it’s only a distant #3. It’s now up to international to perform: this weekend the film earned $40.7M internationally for a worldwide cume now of $179.3M. Otherwise director Andrew Stanton’s domestic bomb is a $100M-$150M writeoff for the Walt Disney Co.
But the real surprise this weekend is Casa De Mi Padre, which is Will Ferrell’s $6M-costing indie filmed almost entirely in Spanish with English subtitles and playing in only 382 locations. The R-rated pic opened in the Top Ten with an impressive $2.2M weekend and the 2md best per screen average. Ferrell, who speaks surprisingly good Spanish in the pic, got the project off the ground and is the only on-screen gringo in what he says is a “telenovela meets a Quentin Tarantino/Robert Rodriguez/bad Mexican spaghetti Western”. Ferrell brought in pals from his Funny Or Die website, director Matt Piedmont and screenwriter Andrew Steele, whose script was written in English and had to be translated into intentionally bad Spanish writing. Casa De Mi Padre was a 23-day production financed by Nala Films, the Santa Monica company behind In The Valley Of Elah and Dan In Real Life. The film is being distributed in limited release in the United States by Pantelion Films, which is a partnership between Lionsgate and the Mexican media company Televisa.
Here’s the Top 10 based on weekend grosses:
1. 21 Jump Street (MGM/Sony) NEW [3,121 Theaters] R-rated
Friday $13.2M, Saturday $13M, Weekend $35M
2. Dr. Seuss’ The Lorax (Illumination/Universal) Week 3 [3,769 Theaters] PG-rated
Friday $6.8M, Saturday $8.7M, Weekend $22.8M, Cume $158.4M
3. John Carter (Disney) Week 2 [3,749 Theaters] PG13-rated
Friday $3.9M, Saturday $5.6M, Weekend $13.5M (-55%), Cume $53.1M
4. Project X (Warner Bros) Week 3 [2,922 Theaters] R-rated
Friday $1.5M, Saturday $1.4M, Weekend $4.0M, Cume $48.1M
5. A Thousand Words (DWorks/Paramount) Week 2 [1,895 Theaters] PG13-rated
Friday $1.1M (-43%), Saturday $1.6M, Weekend $3.7M (-39%), Cume $12.1M
6. Act Of Valor (Relativity) Week 4 (2,765 Theaters] R-rated
Friday $1.1M, Saturday $1.4M, Weekend $3.6M, Cume $62.6M
7. Safe House (Universal) Week 6 [1,920 Theaters] R-rated
Friday $815K, Saturday $1.0M, Weekend $2.7M, Cume $120.2M
8. Journey 2 (Warner Bros) Week 6 [1,935 Theaters] PG-rated
Friday $716K, Saturday $975K, Weekend $2.4M, Cume $95M
8. Casa De Mi Padre (Lionsgate) NEW [382 Theaters] R-rated
Friday $782K, Saturday $784K, Weekend $2.2M
10. This Means War (Fox) Week 5 [1,660 Theaters] PG13-rated
Friday $745K, Saturday , Weekend $2.1M, Cume $50.5M
Meanwhile, 21 Jump Street had a very limited day-and-date rollout overseas grossing $7M. But it had a big opening in Australia where it became the #1 movie with $4.3M U.S. dollars (including previews) on 243 screens. It was #1 in the market so far, pulling in 38% of the country’s total box office, following a big publicity push by Channing and Jonah who are also executive producers. The film rolls out in the majority of the world in coming months. That said, in North America, I’m told that audiences are responding with whoops and hollers when they see the movie’s biggest unadvertised surprise…
SPOILER ALERT… SPOILER ALERT…
The South by Southwest Film Conference and Festival unveiled its feature lineup today. Colombia Pictures and MGM’s 21 Jump Street will screen as the festival’s centerpiece world premiere March 12th and Emmett Malloy’s world debut documentary Mumford & Sons will close out the event, which takes place in Austin from March 9-17. As previously announced, Lionsgate’s thriller The Cabin In The Woods from Emmy-nominated writer Drew Goddard will open the eight-day event. 130 features will screen at SXSW 2012 with 65 world and 17 North American premieres. The lineup also includes 51 films from first-time filmmakers.
SXSW has been a magnet for indies since the film component began in 1994 as an adjunct to its older music festival, but it has attracted some higher-profile releases in recent years including Jodie Foster’s The Beaver and Duncan Jones’ Source Code last year and Matthew Vaughn’s Kick-Ass in 2010. Still, the festival says it is keeping Hollywood at bay. ”We’re sparing in Hollywood offerings,” SXSW producer Janet Pierson told Deadline. “We have a dialogue and meet with studios, and we don’t take whatever they have available that Friday [screening time]. It’s active programming on our part.” SXSW continues to have increased submissions, with 7% more projects making their way to festival programmers compared with the year before.
Here’s the feature lineup:
NARRATIVE FEATURE COMPETITION
This year’s 8 films were selected from 1,112 submissions. Each film is a World Premiere. Films screening in Narrative Feature Competition are:
Director/Screenwriter: Matt Ruskin
When Simon’s brother is arrested for armed robbery, he is asked to commit a string of similar crimes in an attempt to get his brother acquitted.
Cast: Nico Stone, Adam DuPaul, Seymour Cassel, Kristin Dougherty, Brian McGrail (World Premiere)
Director: Megan Griffiths, Screenwriters: Richard B. Phillips, Megan Griffiths, Story by: Richard B. Phillips and Chong Kim
A young Korean-American girl, abducted and forced into prostitution by domestic human traffickers, joins forces with her captors in a desperate plea to survive. Cast: Jamie Chung, Matt O’Leary, Beau Bridges, Jeanine Monterroza, Scott Mechlowicz (World Premiere)
Director/Screenwriter: Jonathan Lisecki
Jenn and Matt, best friends since college who are now in their thirties, decide to have a child together, the old-fashioned way – even though Matt is gay and Jenn is straight. Cast: Jenn Harris, Matthew Wilkas, Mike Doyle, Anna Margaret Hollyman, Jack Ferver (World Premiere)
Gimme the Loot
Director/Screenwriter: Adam Leon
When Malcolm and Sofia’s latest graffiti masterpiece is buffed by a rival gang, these two determined Bronx teens must hustle, steal, and scheme to get spectacular revenge and become the biggest writers in the City. Cast: Tashiana Washington, Ty Hickson, Meeko, Zoe Lescaze, Sam Soghor (World Premiere)
Los Chidos (Germany / Mexico / USA)
Director/Screenwriter: Omar Rodriguez Lopez
The Gonzales family tries hard to hold on to their beautiful Latino traditions of misogyny andhomophobia when a tall, white, industrialist stranger appears, challenging their place in the exploitative
food chain. Cast: Kim Stodel, María De Jesús Canales Ramírez, Manuel Ramos, Cecillia Gutiérrez, (World Premiere)
Director: Martha Stephens, Screenwriters: Martha Stephens, Karrie Crouse A pink-slipped music teacher ponders his stalled relationship and place in the world during an arduous trek across Kentucky’s Sheltowee Trace Trail. Cast: Timothy Morton, Bryan Marshall, Karrie Crouse, Harrison Cole, Michael Abbott Jr. (World Premiere)
Director: Sean Baker, Screenwriters: Sean Baker, Chris Bergoch The film explores the unlikely friendship between 21-year-old Jane (Dree Hemingway), and 85 year-old Sadie (Besedka Johnson), two women whose worlds collide in California’s San Fernando Valley.
Cast: Dree Hemingway, Besedka Johnson, Stella Maeve, James Ransone, Karren Karagulian (World Premiere)
The Taiwan Oyster
Director: Mark Jarrett, Screenwriters: Mark Jarrett, Jordan Heimer, Mitchell Jarrett
Two Ex-Pat Kindergarten teachers in Taiwan embark on a quixotic odyssey to bury a fellow countryman. Cast: Billy Harvey, Jeff Palmiotti, Leonora Lim (World Premiere)
Some of us are not sure what to make of this red band trailer for 21 Jump Street with Channing Tatum, Jonah Hill and Ice Cube in the movification of a long-ago Fox TV series about young cops going undercover in high school. The late ’80s TV show starred Johnny …
Bond 23… Total Recall… The Girl With The Dragon Tattoo… the list of partnered movies keeps growing longer and longer between Sony Pictures and the reconstituted MGM:
LOS ANGELES, CA (May 18, 2011)- MGM will become a financial partner on the upcoming Sony Pictures Entertainment film 21 Jump Street, it was announced today by MGM Co-Chairmen and Chief Executive Officers Gary Barber and Roger Birnbaum and Sony Pictures Chairman and CEO Michael Lynton and Co-Chairman Amy Pascal. Sony will handle marketing and distribution, while MGM will handle select international television licensing for the film.
21 Jump Street is part of the recently announced agreement between Sony and MGM to explore co-financing opportunities on future motion pictures produced by each of the respective studios for the next five years. They have most recently partnered on the highly anticipated Bond 23, set for worldwide release on November 9, 2012.
Sony Pictures Entertainment has confirmed Deadline’s November 9 scoop that Channing Tatum will join Jonah Hill and star in ’21 Jump Street.’ Here’s the release:
CULVER CITY, Calif., December 1, 2010 – Jonah Hill and Channing Tatum are set to star in a contemporary motion picture adaptation of 21