CBS today yanked its new dating show 3 from the schedule after just two episodes. Repeats of dramas will be put in its regular Sunday slot until The Good Wife returns in the fall. ”It was a show we tried, we were excited about”, CBS Entertainment president Nina Tassler said at TCA on Sunday. ”It didn’t quite get traction. I think overall the summer has been a little bit soft for everybody”. The show, based on a successful Israeli series, put contestants Libby Lopez, April Francis and Rachel Harley together in a house as they dated their way through 100 men. 3 had the lowest rating the network has ever had with a new series when it debuted on July 27. That was followed by a further fall of 38% when the show aired again on July 29 at 9 PM in what was to be its regular time slot. That airing of 3 drew an overall audience of just 1.8 million viewers. The move by CBS comes one day after ABC pulled the low rated improv bio comedy show Trust Us With Your Life from its schedule after just two weeks.
CBS has unveiled its launch plans for veteran Big Brother and newcomer 3, two of three reality series the network will air this summer, along with the recently announced Dogs In The City. Once again hosted by Julie Chen, Big Brother will premiere on Thursday, July 12 and will again air three times a week. Its Wednesday edition will debut on July 18 and will run in the 9-10 PM hour, while the Sunday Big Brother will make its premiere on July 15, airing from 8-9 PM. CBS will form a two-hour reality block on Sundays this summer as Big Brother will be followed by new dating series 3, which will premiere on July 22. As previously announced, Dogs In The City, starring dog behaviorist Justin Silver, will premiere May 30 and air in the Wednesday 8-9 PM slot.
CBS has ordered 3, a new dating reality series to air this summer. Based on an Israeli format, the series features three single women of different ages, life experiences and backgrounds who search together for a partner. “3 is a relationship show that won’t perpetuate a fairy tale myth about dating,” said CBS’ EVP alternative programming Jennifer Bresnan. “Without any typical game play, it intimately documents the search for love and the reality of dating — the anticipation, the excitement, the rejection.” 3 is co-produced by Magical Elves, 1492 Television and Israel’s Keshet Broadcasting, on whose format it’s based. The original program, produced by Kastina Prods., became Israel’s biggest launch of a new reality show in four years when it premiered there last summer. Jane Lipsitz, Dan Cutforth, Chris Columbus, Avi Nir and Ami Glam executive produce the CBS version. This is the second reality series based on an Israeli format to launch on an U.S. broadcast network following NBC’s game show Who’s Still Standing. It comes on the heels of Israeli scripted formats’ strong showing during this development season, landing 2 pilot orders for Midnight Sun at NBC and Joey Dakota at the CW. It also follows the big Golden Globe wins for Showtime’s Homeland, also an adaptation of a Keshet Israeli series.