’30 Rock’ Chatter: No Plans To End Show Next Season As Star Alec Baldwin Suggests

By | Wednesday April 6, 2011 @ 11:30am PDT
Nellie Andreeva

30 Rock star Alec Baldwin is known for shooting from the hip and dropping bombshells when cornered by reporters at various events. He did it again last night in an interview to Vulture at the National Dance Institute’s annual … Read More »

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NBC Shakes Up Midseason Schedule, Puts 6 Comedies On Thursday & Renews ’30 Rock’

Nellie Andreeva

With its entertainment lineup largely underperforming this fall, NBC is making wholesale changes for midseason with moves on every night, including a rarely-seen on broadcast TV 10-11 PM comedy block for an all-comedy Thursday. Additionally, the network  has given one of those Thursday comedies, 30 Rock, an early renewal for next season, the Emmy winning series’ sixth. It also represents a vote of confidence for the series, which is entering uncharted territory with a Thursday 10 PM slot midseason assignment. In addition to a 3-hour comedy block on Thursdays, which will include Community at 8 PM, followed by new series Perfect Couples, The Office, Parks & Recreation, 30 Rock and Outsourced, NBC’s other major scheduling moves for midseason include shifting Parenthood to Mondays, Law & Order: Los Angeles to Tuesdays, Chase to Wednesdays and Law & Order: SVU to 10 PM on Wednesday. “The goal for our mid-season schedule was to keep us in original programming throughout the season and launch several promising new shows, said NBC’s EVP planning and scheduling Mitch Metcalf. “We were looking to add more comedy to our schedule and we believe the best way to do so is to expand our already successful Thursday night.” When NBC gave new Thursday comedy Outsourced a full-season order last month, it became clear that the network wouldn’t be able to contain its half-hours within its established Thursday 8-10 PM block as it also had Parks & Recreation and new entries Perfect Couples and Friends with Benefits on deck for midseason. The network brass explored the possibility of opening a second comedy night but reportedly felt it was not the right time to do so. And, unless it was to go on an assault against CBS’ Monday and ABC’s Wednesday comedy blocks the way CBS did against NBC on Thursday this fall or to bump established Tuesday performer The Biggest Loser, NBC had no real opening for a second comedy night. As for its new all-comedy Thursday, the network already flirted with the idea last spring when it launched comedy reality series The Marriage Ref at 10 PM and in May when it scheduled hourlong comedy Love Bites in the hour. (After a production start delay, the anthology series is now in production for a late spring launch). But airing half-hour comedies at 10 PM on broadcast TV has been very rare and has not fared well so far. However, a 10 PM comedy block is very common on cable TV with such series as HBO’s Entourage and Comedy Central’s South Park. Read More »

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