RATINGS RAT RACE: ’30 Rock’ Debuts Down, ‘Parks & Recreation’ Up, ‘Elementary’ ‘Grey’s Anatomy’ & ‘Last Resort’ Slip, ‘Big Bang Theory’ Wins Night

By | Friday October 5, 2012 @ 9:47am PDT

There was only one season premiere on television on Thursday and its ratings were way down. Falling 28% from last season’s January premiere, NBC’s 30 Rock (1.3/4) returned for its seventh and final season last night. That’s the lowest season premiere ever for the Tina Fey and Alec Baldwin show. Emphasizing the point, Thursday’s 30 Rock was also down 7% from its May finale and 24% from last fall’s September 22 season premiere of Community in the Thursday 8 PM slot. Two new series that debuted last week also saw slippage last night. ABC’s Last Resort (1.8/6) was down 18% from last week’s already modest premiere. With the second episode of its debut season, Elementary (2.6/7) slipped last night too. CBS’ Sherlock Holmes modernization was down 16% from last Thursday. Read More »

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Tina Fey Stays In NBC Fold With New Deal

By | Tuesday September 25, 2012 @ 12:02pm PDT
Nellie Andreeva

Tina Fey plans to keep her 30 Rock TV address after the end of her NBC series. The 30 Rock creator/executive producer and star has signed a new four-year overall deal with series producer Universal Television to develop new projects for the studio. The deal kicks in next year. Fey segued to 30 Rock after a stint on NBC’s Saturday Night Live, where she became the first female head writer. Read More »

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Maulik Pancholy Departs ‘Whitney’, Returns To ’30 Rock’

By | Wednesday August 22, 2012 @ 6:00pm PDT
Nellie Andreeva

Whitney regular Maulik Pancholy has been let go from the comedy after one season. However, the actor is staying on NBC, jumping back to 30 Rock. On the 13-episode seventh and final season of 30 Rock, Pancholy will reprise his … Read More »

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Alec Baldwin Returns To Broadway In ‘Orphans’

By | Wednesday June 27, 2012 @ 6:06pm PDT

Alec Baldwin will return to Broadway next spring in Lyle Kessler’s Orphans. This will be Baldwin’s first project post-30 Rock, which will conclude its final season on … Read More »

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Upfront 2012: More Returning Than New Series With Shorter Orders This Year

By | Thursday May 17, 2012 @ 5:13am PDT
Nellie Andreeva

UPDATED: Last year, most midseason series received shorter orders for fewer of the standard 13 episodes new shows get. That included ABC’s GCB (10), The River (8) and Scandal and Don’t The B—- (7), CBS’ RobRead More »

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NBC’s ’30 Rock’ To End Its Run Next Season

By | Monday May 14, 2012 @ 8:59am PDT
Nellie Andreeva

30 Rock Final SeasonGoing into the upfronts, it became clear that the upcoming 13-episode season of 30 Rock would be the series’ last. And, after denying yesterday that a decision to end the show has been made, … Read More »

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NBC Boss Bob Greenblatt: No End Date Set For ‘The Office’, Community’ Or ’30 Rock’

By | Sunday May 13, 2012 @ 12:49pm PDT
Nellie Andreeva

When writers deals were made for 30 Rock for next fall, they were were made with the presumption that the upcoming 13-episode seventh season will be the Emmy-winning comedy’s swan song. But during today’s NBC conference call … Read More »

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NBC Renews ‘Parenthood’ & ’30 Rock’

By | Thursday May 10, 2012 @ 1:52pm PDT
Nellie Andreeva

Parenthood Renewed NBCNBC is bringing back two more series: dramedy Parenthood and comedy 30 Rock. As expected, the pickup of 30 Rock will be for a seventh and final season, and it is expected to be … Read More »

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‘30 Rock’ Executive Producer John Riggi Signs Overall Deal With Warner Bros. TV

By | Tuesday May 8, 2012 @ 3:56pm PDT
Nellie Andreeva

EXCLUSIVE: After six years on NBC’s 30 Rock, executive producer John Riggi is leaving the series for an overall deal at Warner Bros. TV. Under the rich two-year deal, Riggi will develop new projects for the studio and also work … Read More »

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NBCUniversal Begins $190M NYC Facilities Upgrade

By | Tuesday May 8, 2012 @ 3:41pm PDT

NBCUniversal today announced a $190 million upgrade to its 30 Rockefeller Plaza headquarters and other New York City facilities. The construction, which is scheduled for completion in mid-2014, will see more than 1.2 million square feet … Read More »

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‘30 Rock’ Near Final-Season Renewal; NBC Eyes Short Orders For Returning Comedies

By | Monday May 7, 2012 @ 4:38pm PDT
Nellie Andreeva

30 Rock Season 7UPDATED: It looks like NBC‘s 30 Rock will be back for a likely abbreviated seventh and final season. I hear the Emmy-winning comedy has closed deals with its key high-level writers to return for what … Read More »

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RATINGS RAT RACE: ’30 Rock’ And ‘Community’ Inch Up Amid Declines & Lows

By | Friday April 27, 2012 @ 9:48am PDT
Nellie Andreeva

30 Rock Live 2012NBC’s 30 Rock (1.6/5) saw only a marginal ratings boost from staging a live episode, up a tenth from last week. That still constitutes a six-week high for the Emmy-winning comedy. 30 Rock was one of only two series in positive territory last night, the opening night of the May sweep, when the broadcast networks faced the NFL draft coverage on ESPN and the NFL Network. The other was 30 Rock‘s lead-in, Community (1.4/4), also up a tenth. At 9 PM, veteran The Office (2.1/6) was down a tenth to a new series low. Parks And Recreation (1.6/4) was down two tenths from last week’s fast national, one from the final, also to a series low. Awake (0.8/2) matched its series low fast national from last week, slipping a tenth from the final. Read More »

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RATINGS RAT RACE: ‘Grey’s Anatomy’ And ‘30 Rock’ Rise Amid Declines & Lows

By | Friday April 20, 2012 @ 9:15am PDT
Nellie Andreeva

Whether it is viewer fatigue in the homestretch of a long broadcast season or just the onset of warm weather, TV usage levels continue to drop and with them TV ratings too. Last night’s highest-rated program was Fox’s American Idol (3.9/13 in adults 18-49), which was down 7% from last Thursday’s fast national. It currently matches a series low but will likely be adjusted up in the final. Touch (2.1/6) was down 9% to a new series low. Fox (3.0/9, 11 million) still won the night in 18-49 and total viewers. Read More »

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Does Alec Baldwin Know Fate Of ’30 Rock’?

By | Wednesday April 11, 2012 @ 1:40pm PDT

Alec Baldwin Leaving 30 RockHow NBC’s Thursday night comedy block will change next season is still up in the air. But a piqued Alec Baldwin tweeted this morning: “I think I’m leaving NBC just in time.” The 30 Rock star, as … Read More »

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‘Boardwalk Empire’, ‘Game Of Thrones’, ’30 Rock’, ‘Big Bang’ Nominated At Monte Carlo

By | Thursday April 5, 2012 @ 1:24pm PDT

U.S. series nominees at the 52nd Monte Carlo Television Festival in the drama category are Boardwalk Empire (HBO), Game of Thrones (HBO) and The Good Wife (CBS Studios International). Comedy series nominees are 30 Rock (NBC Universal), The Big Bang Theory (CBS Studios International) and Modern Family (Twentieth Century Fox … Read More »

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’30 Rock’ To Do Another Live Episode

By | Wednesday March 21, 2012 @ 4:38pm PDT
Nellie Andreeva

After doing a live episode in October 2010, NBC’s 30 Rock will do it again next month. Co-star Alec Baldwin revealed the plan in an interview with Extra. “So watch Thursday night, April 26,” he told the entertainment … Read More »

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Thank You, ’30 Rock’ (…I Think)

By | Thursday March 1, 2012 @ 8:46pm PST

Sorry, Jack Donaghy, you’re just not my type. Because Don Draper ruined me for other men. Anyway, here’s the 30 Rock clip from tonight:

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UPDATE: Tracy Morgan Released From Hospital, Says He’s Returning To ’30 Rock’ On Tuesday

By | Monday January 23, 2012 @ 3:39pm PST

Tracy Morgan HospitalizedUPDATE, 3:39 PM: Tracy Morgan has been released from Park City Medical Center after last night’s incident. He took to his Twitter feed today to explain: “The high altitude in Utah shook up this kid … Read More »

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RATINGS RAT RACE: Strong Premiere For ‘Rob’, Slow Start For ‘Finder’ & ’30 Rock’, ‘The Firm’ Takes Plunge In Regular Slot Debut

By | Friday January 13, 2012 @ 8:34am PST
Nellie Andreeva

Bad reviews be damned. Rob Schneider’s new CBS comedy series Rob overperformed in its series premiere last night, drawing a 4.1/11 among adults 18-49 and 13.5 million viewers. The multi-cultural sitcom delivered CBS’ best numbers in the Thursday 8:30 PM slot in almost two years, since the Thursday finale of Survivor: Heroes And Villains on May 13, 2010, and ranked as the third-highest-rated new series premiere this season among 18-49 behind CBS’ 2 Broke Girls and Fox’s New Girl. On the cautionary side, Rob did only slightly better than the debut of the now-defunct $#*! My Dad Says in the time period in fall 2010 (4.0 in 18-49). Rob was helped by a strong lead-in from The Big Bang Theory (5.2/15), which was up 13% from its last original five weeks ago. (Rob was also probably aided by its strong Hispanic themes – George Lopez’ appeal to Latinos helped the ABC sitcom get to syndication). Rob lifted CBS’ rookie drama Person Of Interest (3.2/8, 14.3 million) at 9 PM to series highs in adults 18-49 and total viewers. The Mentalist (2.7/7) was flat. CBS easily won the night in 18-49 and total viewers. Read More »

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