UDPATE, SATURDAY 11:40 AM PT: After late returns on Friday showed that Warner Bros and Legendary Pictures’ 300: Rise Of An Empire had brought in huge Thursday numbers internationally, reporting has now come in for Friday around …
UPDATE: Intl Box Office: ’300: Rise Of An Empire’ Cumes $32.8M In 3 Days Overseas; Tracking 9% Ahead Of Original; More
Box Office UPDATED: ‘300: Rise Of An Empire’ Wields Powerful International Debut And $3.3M Late Night Thursday Strength For Warner Bros.; ‘Mr. Peabody and Sherman’ Is Yet Another Animated Film Playing In First Quarter 2014
UPDATE, Friday 4:15: Around the world, Warner Bros and Legendary Pictures‘ 300: Rise Of An Empire is grossing huge numbers. In 32 markets, it has taken in a hefty $12.1M over two days in international release, with $9.5M coming from Thursday alone. The film, playing on 1,083 screens, is roughly 20% ahead of the original 300, which took in $7.9M during the same time period in 2007 and grossed a whopping $245.4M internationally by the end of its run.
Driving the box office for Rise Of An Empire overseas was Germany, where it nabbed $1.4M and ended up with a 50% share of the top five films, and Russia with $1.3M on 1,441, taking 73% share of the top five. It also opened to stellar numbers in Korea (918K from 651 runs), Italy ($508K with 45% of the top five) and France for a two-day tally of $3M. In Singapore, it now stands as the biggest opening of an M18 film of all time with a total take of $203K, adding to its $1.4M gross from smaller Asian markets. Rise Of An Empire will open in 25 more markets today – the UK, Spain, Mexico and Brazil are the biggest ones yet to come.
BREAKING: Late-night showings of the second of the 300 films have grossed an estimated $3.3M for Warner Bros and Legendary Pictures, putting the actioner on track for a $40M to $45M weekend. The 3D 300: Rise Of An Empire, which is based on the graphic novel Xerxes from Frank Miller, bowed powerfully on 3,470 screens last night — 3,100 of them were 3D. Thursday night plays started at 8 p.m. and continued through midnight, and that $3.3M take is great for this time of year to boot. The bloody epic from screenwriter Zack Snyder and Kurt Johnstad stars Sullivan Stapleton and Eva Green in a story about a general who is trying to unify Greece and must first battle an invasion from Persia, led by a vengeful mortal-turned-god named Xerxes. The first 300 opened on the same weekend in 2007 to $70.8M and went on to gross $210.6M domestically (worldwide was $456M). Its late night showings, however, tallied $2.5 mil. The distribution team at Warner Bros., led by Dan Fellman, is top notch and truly know how to book and play out their movies, allowing them a little time to breathe in a marketplace that is so dang competitive now.
‘Divergent’ Tracking To Huge $50M-$60M Weekend Three Weeks Out; Pre-Sales Outstanding; ’300′ And ‘Mr. Peabody’ Also Strong For Weekend Bows
Another huge box office is on the way this weekend as tracking for Warner Bros’ 300: Rise Of An Empire (from Legendary Pictures) could be $40M-$45M, with Fox’s Mr. Peabody And Sherman roughly around $30M-$35M. But the story of this week is Divergent, which looks to be a whopper of a box office hit two and a half weeks out. Some distribs in the industry have it tracking between $50M-$60M. It bows March 21. (300 will open at 8 PM tomorrow so we’ll be watching those Thursday night numbers).
Marketing for Divergent, based on the Veronica Roth trilogy and starring Shailene Woody and Theo James, has been smartly done. Audiences got their first look at the trailer for Divergent ahead of The Hunger Games: Catching Fire last November, and it continued playing on The Hobbit: Desolation Of Smaug through the holidays. This weekend it will play before 300. Three weeks ago, it had 58% definite interest from females under 25 and has been racking up consistently as avid moviegoers’ first choice. That interest from females may end up hurting Muppets Most Wanted which bows the same weekend, but only time will tell.
Cinemax‘s first primetime drama series Strike Back had been filming its 10-episode fourth and final season in Bangkok, Thailand when one of its two stars, Sullivan Stapleton, suffered a serious injury while exploring the town in his free time. As a result, filming of the series will take a six-month break so he can recover. Because of Strike Back‘s action nature, the roles of stars Stapleton and Philip Winchester are physically demanding, often involving stunt work, which requires them to be in perfect physical condition that often includes intensive pre-filming training. Production will continue in Thailand through March as scheduled before it takes a break, resuming in the fall in Hungary. In the next few weeks, the series will be filming around Stapleton. He stars in the upcoming 300: Rise Of An Empire, which opens next week, so I hear Stapleton had filmed a lot of his Strike Back scenes in order to accommodate the standard carve-out given to actors on series who have a movie to promote. His injury will likely impact his promotional plans for 300.
Here’s the new trailer for 300: Rise Of An Empire. The spinoff from the 2006 pic stars Sullivan Stapleton, Rodrigo Santoro, Eva Green, Lena Headey, Hans Matheson, David Wenham, Jack O’Connell, Andrew Tiernan, Igal Naor and Andrew Pleavin. This version shows Headey’s queen at what appears to be her …