Last week saw the unveiling of the trailer for James Cameron’s Titanic 3D which opens April 6. On Monday Disney released the new trailer for Beauty and the Beast 3D, the first of a handful of Disney/Pixar classics to be retrofitted for 3D. Alas, the trailer here is only 2D, and wearing special glasses won’t help. Beauty and the Beast 3D opens January 13.
As the debate over the value of 3D goes on, conversion company Gener8 Digital Media received a stamp of approval today, announcing a $1.5 million round of financing. Its proprietary technology turns 2D film into 3D in postproduction. Post conversion is a process some have said produces inferior results to shooting in native 3D. Here’s the release:
VANCOUVER – October 13, 2011 – Gener8 Digital Media Corp., a rapidly growing 3D production company, has raised $1.5M in private financing with investors Macquarie Private Wealth Inc., Haywood Securities Inc., Raymond James Ltd., and Leede Financial Markets. The funding will allow Gener8 to pursue new projects and will further development of the company’s proprietary 3D technology, which provides filmmakers with an entirely unique method for creating movies in stereoscopic 3D.