‘Men In Black 3′ Arrives As Sony, Cinemas Still At Odds Over Who Pays For 3D Glasses

Men In Black 3 opens Friday and it’ll be on plenty of 3D screens despite disagreement between exhibitors and Sony Pictures Entertainment over who should pay for 3D glasses. Movie studios have been footing the bill for … Read More »

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UPDATE: Cinemark Vows To “Push Back” Against Proposal To Make Theaters Shoulder 3D Glasses Costs

UPDATE, 6:40 AM: CEO Alan Stock made his comment in a conference call with analysts who asked what he’d do if Sony continues with its plan to stop paying for 3D glasses — leaving it to exhibitors to manage the expense. ”We think the way the glasses model works in the U.S. is a great way to work it,” he said. He added that there’s still a lot of time to negotiate before next summer, when Sony wants the change to take place. “I’m pretty confident we can work out a solution,” Stock says. “If we can’t, we’ll have to head in a different direction.” Regarding Universal’s plan, which it canceled, to show Tower Heist on cable VOD just three weeks after opening in theaters, Stock says the studio “thought they had something the exhibitors would comply with.” After Cinemark threatened to boycott the film, “there hasn’t been any further discussion of that particular test, or anything else they’re working on.” Read More »

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RealD Shares -15.5% In Late Trading As Samsung TV Deal Falls Through And Revenues Disappoint

The after-hours trades gave up the 9.5% gain in RealD shares on Wednesday before the market closed. And the strange thing is that earnings for fiscal 2Q were way ahead of forecasts: The 3D movie technology company had net income of … Read More »

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UPDATE: Sony Responds To NATO’s Claim That Studio’s 3D Glasses Plan Is Myopic

By | Wednesday September 28, 2011 @ 1:30pm PDT

UPDATE, 1:30 PM: A Sony spokesman has just responded to NATO’s letter from this morning, essentially saying there has never been an agreement about who bears what costs for in the 3D biz — but we can talk about it anyway.

There are constructive ways to deal with the cost of 3D glasses that will not adversely impact consumers, and can also help the environment.

NATO’s statement that it has been “understood” that distributors would always bear the cost of 3D glasses is incorrect, because there never has been any such agreement. In fact, we have been speaking with people in the industry for a long time about the need to move to a new model, so this certainly comes as a surprise to no one in the business.

We invite theater owners to engage in a collegial dialogue with us about this issue, including at ShowEast next month. By working together on a business-to-business basis, we are confident a reasonable solution can be reached that brings benefits to consumers, the entertainment industry and the environment.

PREVIOUS, 10:36 AM: The National Association of Theatre Owners has lashed back at Sony for the studio’s recent decision to stop providing 3D glasses to moviegoers. It’s not sitting well with the exhibitors’ group, which contends that there is an understanding that theaters would pay for the tech upgrades to their facilities and distributors would provide the glasses — NATO says any shift to that model is at least worth a phone call to discuss. Not to mention that if exhibition won’t absorb the cost, those who already have to cough up for premium-priced tickets to 3D movies will have to. Here’s the group’s statement; expect Sony to have a reply shortly. Read More »

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