There’s nothing wrong with 3D movies that can’t be fixed if directors pay more attention to details in the productions, studios do more to promote them, and theaters offer them on additional screens. At least that’s the way RealD CFO Drew Skarupa described things in his appearance today at the MKM Partners Investor Day Conference. The 3D technology company has been in Wall Street’s dog house lately as the percentage of box office sales for 3D films has declined. The format accounts for about 33% of domestic sales for films that offer the option, down from 43% last year; elsewhere the take rate has fallen to 47% from 61%. Skarupa acknowledges that some 3D films don’t take full advantage of the extra dimension, usually because they’re converted to 3D after being shot in 2D. Although “conversions have gotten better and better,” they aren’t as good as films shot in 3D. For example Warner Bros’ upcoming Gravity is “a must-see in 3D. It’s a made-for 3D movie.” But persuading filmmakers to change will be “an evolution. It’s not going to happen overnight.” RealD is trying to help by advising some directors and “giving them ideas about the shot.” Meanwhile the company wants studios to step up their marketing — it has “come down a bit.” And theaters need to “increase those [3D] show times” especially on weekend evenings. RealD’s exit surveys found that about 25% of movie-goers love 3D, and an equal number dislike it. The remaining 50% “we call the swing vote, it’s heavily influenced by showtime and marketing…It’s important for us to focus on that 50%.”
This was a year of incremental change at the 2012 International CES. The most prominent products didn’t wow people with their novelty; they’re mostly bigger, better and Web-connected versions of familiar technologies. But consumers who love hot new gadgets, and have money to burn, will still be intrigued by some of the devices that manufacturers displayed. Here are a few of the stand-outs to watch for this year — at least until Apple announces some of its own new products. But remember: Consumer electronics makers are notorious for showing off products at CES that never actually make it to retail shelves, or take far longer to do so than companies envision:
The 3D joint venture of Sony Corp., Discovery Communications and IMAX Corporation has announced the first slew of original series and acquisitions that will be part of its inaugural slate. It includes Sony’s 3D theatrical movie Cloudy with a Chance of Meatballs. The channel launches in 2011.
Abandoned Planet Explore the strangest places on earth – entire cities now completely devoid of all humanity. This series of one-hour programs sheds light on why people have abandoned the places they once called home and what happens after they leave. Produced by Flight 33 Productions.
Africa in 3D From Gannet Island and its 100,000 seabirds of the same name sharing one giant rock, the 60,000 flamingos at Kamfers Dam, the Luangwa River and its 30,000 hippos and much more, this series of one-hour programs captures the richness and diversity of the world’s second-largest continent. Produced by Aquavision Television Productions.
Burbank, Calif., September 7, 2010 — The Walt Disney Studios and Sony Electronics have joined forces in the United States to provide both consumer and retail education, promotion and marketing support for in-home 3D devices and content. The collaboration includes advertising and retail execution, as well as product bundling,