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CW Renews ‘Vampire Diaries’, ‘Supernatural’ & ’90210′; Are ‘Girl’, ‘ Dixie’ & ‘Nikita’ Next?

By NELLIE ANDREEVA | Thursday May 3, 2012 @ 1:43pm PDTTags: 90210, Supernatural, The Vampire Diaries
Nellie Andreeva

The CW today gave early renewals to its three strongest scripted series: flagship The Vampire Diaries, veteran Supernatural and 90210. The Vampire Diaries will return for its its fourth season, 90210 for its fifth and Supernatural for its eighth. There are no surprises in the pickups as all three had been certain to return. Of the network’s bubble shows – Gossip Girl, Nikita, The Secret Circle, Ringer and Hart Of Dixie – the bets are on Gossip Girl, Hart Of Dixie and possibly Nikita coming back. Gossip Girl is a big DVR gainer and has been a signature show for the CW that could go well together with Carrie Diaries, Hart Of Dixie has been very strong in online viewing, and Nikita is a big international seller for the CW’s sister studio Warner Bros TV. Further complicating things for Ringer, which already had little chance of continuing with its low ratings and dense-bordering-on-confusing storylines, is the fact that star Sarah Michelle Gellar, who plays two roles on the show, is pregnant. (Unless both twin sisters fell pregnant at the same time.) Word is the CW will also pick up as many as 5-6 new series, with Arrow, The Carrie Diaries, Beauty & The Beast, First Cut, Cult and the Hunger Games-esque The Selection considered frontrunners. The network is said to be looking to have a lot more originals on the air throughout a season next season.

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The CW Makes Big Push For Reality Show ‘Remodeled’; Delays ‘Ringer’, ’90210′ Returns

By NELLIE ANDREEVA | Friday December 9, 2011 @ 11:18am PSTTags: 90210, Ringer, the CW
Nellie Andreeva

The CW hasn’t been able to successfully launch a reality series in its 6-year history. (Long-running hit America’s Next Top Model originated on UPN.) Now the network is making its biggest effort to date with the midseason fashion docu series … Read More »

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Ratings Rat Race: ‘Victoria’s Secret Fashion Show’ Hits High; Fox & NBC Up, ABC Down

By NELLIE ANDREEVA | Wednesday November 30, 2011 @ 9:46am PSTTags: 90210, Body of Proof, Glee, Last Man Standing, Man Up, New Girl, Parenthood, Raising Hope, Ratings Rat Race, The Biggest Loser, TV Ratings
Nellie Andreeva

It may have started off as a joke — models prancing down the catwalk in their underwear — but Victoria’s Secret Fashion Show has transcended its status as a voyeuristic spectacle for young men to become a pop culture phenomenon and a formidable franchise for CBS. Last night’s special drew an eye-popping 4.9 rating/12 share in adults 18-49 and a 5.2/14 in 18-34 at 10 PM, the highest ever for the franchise in both categories. In 18-49, Victoria’s Secret was up a whopping 35% from last year’s telecast. In total viewers, it averaged 10.3 million, the largest audience since the show made its debut on CBS in 2002. In today’s TV universe, where 10 PM viewership levels on the broadcast networks are depressed by DVR viewing and cable competition, such demo ratings are almost unheard of. I can think of only one 10 PM show that has reached such highs in the past year or so, NBC’s The Voice, which aired several 10-11 PM episodes. Overall, Victoria’s Secret posted the best 18-34 rating at 10 PM so far this season and the second best in 18-49 behind the last hour of the CMA Awards, though the difference is only a tenth of a rating point and may be erased in the finals.

CBS aired a bizarre mix of programming last night, running the gamut from kids and toddler favorite Rudolph The Red-Nosed Reindeer at 8 PM to the racy Victoria’s Secret lingerie show at 10 PM, bridged by an NCIS rerun. Rudolph (4.0/11, 12.7 million) was up 3% from last year and ranking as the second highest-rated program of the night in 18-49 behind Victoria’s Secret. The NCIS rerun (2.9/7, 13.4 million) was the most-watched program of the night. CBS (3.8/10, 12.1 million) was No. 1 in 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘Loser’ & ‘Glee’ Drop, ‘Body Of Proof’ & ‘Raising Hope’ Inch Up

By NELLIE ANDREEVA | Wednesday November 16, 2011 @ 9:16am PSTTags: 90210, Body of Proof, Dancing With The Stars, Glee, Last Man Standing, Man Up, NCIS, NCIS: LA, New Girl, Parenthood, Raising Hope, Ratings Rat Race, Ringer, The Biggest Loser, TV Ratings, Unforgettable
Nellie Andreeva

CBS (3.2/8 in adults 18-49, 15.4 million viewers) chalked up another Tuesday win in adults 18-49 and total viewers, paced by NCIS (4.0/11, 19.9 million), which was once again the top program of the night in both measures. The veteran procedural and its spinoff, NCIS: LA (3.3/8, 15 million), were both down a tenth in the demo from last week, while Unforgettable (2.4/6, 11.2 million) was flat.

The damage to hot Fox freshman comedy New Girl from its forced four-week hiatus after an initial three-week run appears to be long-term as the series last night posted a 3.5 18-49 rating for a third straight week — 20% lower than the show’s ratings just before the break, which was used for 2 baseball and 2 X Factor pre-emptions. This is a shame as last night’s episode, which introduced recurring guest star Justin Long, was particularly strong. At 8 PM, Glee (2.9/8) was down two tenths, or 6%, from last week, while Raising Hope (2.2/5) at 9:30 PM rose a tenth. All three series grew slightly in total viewers week-to-week, with Fox (2.9/8, 6.5 million) finishing second for the night in 18-49 and third in viewers. Read More »

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RATINGS RAT RACE: ‘NCIS’, ‘Biggest Loser’ Hit Season Highs, ‘Raising Hope’ Drops

By NELLIE ANDREEVA | Wednesday November 9, 2011 @ 10:35am PSTTags: 90210, Dancing With The Stars, Glee, Last Man Standing, NCIS, NCIS: LA, New Girl, Parenthood, Raising Hope, Ratings Rat Race, Ringer, The Biggest Loser, TV Ratings, Unforgettable
Nellie Andreeva

Fox’s decision to pull red-hot new comedy New Girl after only three weeks on the air for a 4-week hiatus is coming back to haunt the network. Two weeks into New Girl‘s return, the freshman comedy (3.5/9) is still some … Read More »

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CW Announces Midseason Launch Dates

By NELLIE ANDREEVA | Wednesday November 2, 2011 @ 2:17pm PDTTags: 90210, America's Next Top Model, CW, Gossip Girl, Hart of Dixie, Nikita, One Tree Hill, Remodeled, Ringer, Supernatural, The Secret Circle, The Vampire Diaries, TV Schedule
Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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RATINGS RAT RACE: Fox’s Lineup Down In Return From Long Hiatus; ‘Loser’ & ‘Parenthood’ Up

By NELLIE ANDREEVA | Wednesday November 2, 2011 @ 9:43am PDTTags: 90210, Body of Proof, Dancing With The Stars, Glee, Last Man Standing, Man Up, NCIS, NCIS: LA, New Girl, Parenthood, Raising Hope, Ratings Rat Race, Ringer, The Biggest Loser, TV Ratings, Unforgettable
Nellie Andreeva

What happens if you take a new series that is blazing-hot in its first three airings and put it on ice for four weeks? That’s a sure way to sap momentum, and that’s exactly what happened to Fox’s comedy New Girl. The network’s entire Tuesday lineup returned low last night after a four-week hiatus, only half of which was for baseball coverage — for the past two weeks, Fox held New Girl and Glee on the bench to accommodate Simon Cowell’s The X Factor. New Girl (3.5/9) and Glee (2.9/8) were both down 19% from their most recent originals on October 4. Raising Hope (2.5/6) was down 14%. This is the first time since its premiere that New Girl didn’t win Tuesday night in 18-49. Fox insiders expect the series to recover within a couple of weeks. Still, after all the marketing muscle the network put into New Girl‘s launch, to take it off the air for four weeks after only three weeks was risky.

With New Girl trying to make up lost ground, CBS veteran NCIS (3.9/11, down a tenth from last week; 19.4 million viewers) topped the night in 18-49 and total viewers. NCIS: LA (3.4/9, 15.6 million) and Unforgettable (2.3/6, 11.3 million) were both down 8%. CBS (3.2/9, 15.4 million) won the night (and every hour of primetime) in 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘Unforgettable’ Rises, ‘Last Man’ Drops, ‘Man Up’ Premiere OK

By NELLIE ANDREEVA | Wednesday October 19, 2011 @ 9:19am PDTTags: 90210, Body of Proof, Dancing With The Stars, Last Man Standing, Man Up, NCIS, NCIS: LA, Parenthood, Ratings Rat Race, Ringer, The Biggest Loser, The X Factor, TV Ratings, Unforgettable
Nellie Andreeva

Is this the news CBS needed to give rookie Unforgettable a back order? After inching down the past few weeks, the freshman procedural last night reversed the ratings trend with a 9% bump in adults 18-49 to a 2.5/6. Its lead-in NCIS: LA (3.3/8, 15.3 million) was flat, while NCIS (3.8/10, 19 million) was down a tenth from last week’s fast national and tied Fox’s The X Factor as the highest-rated program of the night in 18-49. (It won outright in total viewers.) CBS (3.2/8, 15.4 million) was second for the night in 18-49 and No. 1 in total viewers. Read More »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

By DAVID LIEBERMAN, Executive Editor | Thursday October 13, 2011 @ 11:10am PDTTags: 90210, Barry Meyer, CW, Gossip Girl, Hart of Dixie, Les Moonves, Netflix, Nikita, Ringer, Supernatural, The Secret Circle, The Vampire Diaries

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

Read More »

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RATINGS RAT RACE: ‘Loser’ Hits Fall Low, ‘Body Of Proof’ Rises, CW Dramas Drop

By NELLIE ANDREEVA | Wednesday October 5, 2011 @ 9:21am PDTTags: 90210, Body of Proof, Dancing With The Stars, Glee, NCIS, NCIS: LA, New Girl, Parenthood, Raising Hope, Ratings Rat Race, Ringer, The Biggest Loser, TV Ratings, Unforgettable
Nellie Andreeva

It seems like most of the TV action last night was on TNT and TBS, which carried the baseball playoffs. The Big 4 broadcast networks didn’t deliver any major ratings bombshells this morning, with most series down just a notch from last week — a possible effect from baseball — … Read More »

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RATINGS RAT RACE: ‘New Girl’ Tops Night Again; ‘Unforgettable’, ‘Body Of Proof’ Slide

By NELLIE ANDREEVA | Wednesday September 28, 2011 @ 9:03am PDTTags: 90210, Body of Proof, Dancing With The Stars, Glee, NCIS, NCIS: LA, New Girl, Parenthood, Raising Hope, Ratings Rat Race, Ringer, The Biggest Loser, TV Ratings, Unforgettable
Nellie Andreeva

Its big premiere was not a fluke as Fox’s New Girl cemented its status of a breakout hit with a very strong Week 2 showing. The comedy starring Zooey Deschanel (4.4/11 in adults 18-49) was down only 6% from the fast national demo rating for its debut last week. (Along with Glee, New Girl will probably be adjusted up in the finals like last week, so a fast nationals-to-fast nationals comparison is more accurate.) For a second consecutive week, New Girl was the top program of the night in 18-49, and for a second straight week it built onto its Glee lead-in. The high school musical dramedy (3.6/10) was down 5% from its fast national last week. New Girl‘s lead-out, sophomore comedy Raising Hope (2.9/7), was down 6% from last week’s season premiere, holding onto a so-so 66% of the big New Girl numbers. Fox (3.6/9, 8.1 million) was No. 1 in 18-49 for a second week in a row.

CBS’ NCIS franchise continues its impressive fall run. At 8 PM, the mothership series (4.2/12, 19.2 million), which is in its ninth season, didn’t skip a beat, matching its fast national rating from the season premiere last week. (It too was adjusted up in the finals.) For a second straight week, NCIS topped time-slot rival Glee in 18-49 and was the most watched program of the night. NCIS: LA (3.5/9, 16.1 million) was down a tenth in the demo week-to-week. But new procedural Unforgettable (2.5/8, 12.3 million) couldn’t keep up, dropping 14% from its debut. It still won the 10 PM hour, but Unforgettable is already approaching the ratings levels of the series it replaced, The Good Wife, and the question is whether the show will continue to slide before bottoming out. CBS (3.4/9, 15.9 million) won the night in total viewers and was second to Fox in 18-49. Read More »

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RATINGS RAT RACE: OK Debut For ‘Ringer’, ’90210′ And ‘Parenthood’ Premieres Down

By NELLIE ANDREEVA | Wednesday September 14, 2011 @ 9:24am PDTTags: 90210, America's Got Talent, It's Worth What?, Parenthood, Ratings Rat Race, Ringer, TV Ratings, Wipeout
Nellie Andreeva

The CW brass considered the new Sarah Michelle Gellar drama Ringer a self-starter, and it proved them right in its debut last night. The mystery drama originally developed and piloted for CBS drew 2.74 million viewers, jumping 68% from its lead-in, the fourth-season premiere of 90210 (1.6 million). Ringer also brought in a broader, mostly older audience. In adults 18-49, the show was up from 90210 by 50% (1.2/3 vs. 0.8/3), while in adults 18-34, the advantage was 22% (1.1/3 vs. 0.9/2). Versus CW’s series debuts last fall, Ringer matched the performance of the now-defunct Hellcats and was down from the premiere of Nikita (1.4/4), though Nikita had a much stronger lead-in with The Vampire Diaries. Ringer was the CW’s most-watched program in the time period in three years, since the series premiere of 90210 in September 2009. Given the fact that last night was the CW’s first night of original programming after three months of repeats, the CW will give Ringer more sampling by re-running the premiere on Friday and again next Monday at 9 PM. As for 90210, it was down 18% in total viewers from the series’ debut last fall when it aired in the Monday 8 PM slot. It was on par with the May season finale. Read More »

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TCA: The CW Open To Comedies, Procedurals, Remakes & Superheroes

By NELLIE ANDREEVA | Thursday August 4, 2011 @ 11:07am PDTTags: 90210, CW, Mark Pedowitz, Nikita, Ringer, Supernatural, TCA Press Tour, Television Critics Association
Nellie Andreeva

In his TCA debut today, new CW president Mark Pedowitz gave a glimpse at his strategy for the broadcast network. To sum it up, more original programming to bridge the ghastly midseason (and summer) hole on the network’s … Read More »

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CW Orders Additional Episodes Of Four Returning Dramas

By NELLIE ANDREEVA | Wednesday August 3, 2011 @ 1:58pm PDTTags: 90210, CW, Gossip Girl, Mark Pedowitz, Nikita, Supernatural
Nellie Andreeva

EXCLUSIVE: The CW is looking to beat the midseason rerun blues by supersizing the orders of four returning drama series. The network has picked up two additional episodes each of soaps Gossip Girl and 90210, bringing their orders to … Read More »

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CW Announces Fall Premiere Dates

By NELLIE ANDREEVA | Monday June 20, 2011 @ 12:13pm PDTTags: 90210, America's Next Top Model, CW Fall Premiere Dates, Gossip Girl, H8R, Hart of Dixie, Nikita, Ringer, Supernatural, The Secret Circle, The Vampire Diaries
Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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Ratings Rat Race: ‘Dancing With The Stars’ Leads ABC Against Finales

By THE DEADLINE TEAM | Tuesday May 17, 2011 @ 10:25am PDTTags: 90210, Castle, Chuck, Dancing With The Stars, Gossip Girl, Hawaii Five-0, House, How I Met Your Mother, Mad Love, Mike & Molly, Ratings Rat Race, TV Ratings

ABC’s Dancing With the Stars spoiled the party for a slew of shows offering their season finales Monday in primetime, drawing a preliminary 21.4 million viewers and a 4.4 rating in the 18-49 demographic. It provided a solid lead-in for the season finale of Castle, which got a 3.3 rating … Read More »

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CW’s ’90210′ Taps New Showrunners

By NELLIE ANDREEVA | Thursday May 12, 2011 @ 9:54am PDTTags: 90210, Showrunners
Nellie Andreeva

Writing duo Patti Carr and Lara Olsen have landed their first showrunner gig – they have signed on to executive produce and run the CW’s drama 90210 next year.Carr and … Read More »

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

By NELLIE ANDREEVA | Tuesday April 26, 2011 @ 3:52pm PDTTags: 90210, America's Next Top Model, Gossip Girl, Hellcats, Nikita, renewal, Supernatural, The Vampire Diaries
Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. … Read More »

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RATINGS RAT RACE: NBC Freshman Monday Dramas Up, Still Low

By NELLIE ANDREEVA | Tuesday April 26, 2011 @ 9:33am PDTTags: 90210, Better With You, Dancing With The Stars, Gossip Girl, Law & Order: Los Angeles, Mad Love, Ratings Rat Race, The Event
Nellie Andreeva

How underperforming is NBC Monday’s lineup? Even if the other networks air color bars in primetime, it probably won’t crack the 1.5 demo rating mark. With CBS and Fox largely in reruns last night, NBC’s originals The Event and Law & Order: Los Angeles both drew a 1.3/3 in 18-49. … Read More »

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