With upfronts happening in NYC this week, it feels like a lot of the TV action is occurring off-screen. But the reality wars and multiple finales Monday proved the small screen still has a lot of moving and shaking going on. Coming off three nights last week of the live playoff round and a season low, The Voice (3.6/10) took a hit last night — and not just because the AC wasn’t working in the studio for the first part of the show. The Voice was down 12% to hit a performance low for this season, and while it was the night’s top-rated show, CBS’ How I Met Your Mother bested it for the first time in their overlapping half hour. Of course, with a live show expect to see those numbers adjusted in final ratings. The Voice’s lead-out Revolution (1.9/5) was also down, but only 5% from last week. NBC still won in the adults 18-49 demo, while ABC was tops in total viewers.
UPDATED: The current fifth season of 90210 will be its last. The CW series has been doing very poorly in the ratings this season in its Monday slot, especially this midseason when it has been paired with The Carrie Diaries. February 18, 90210 drew just 500,000 viewers. Now the series’ May 13 season finale will also be a series finale. Seven episodes remain. “The CW has had five great seasons with America’s favorite zip code, 90210,” CW President Mark Pedowitz said in a release announcing the move. “I’d like to thank the talented cast, producers, and crew for all their hard work and dedication to the series. We are very proud of the West Beverly High alumni.”
At its upfront in May, the CW announced that The Carrie Diaries will succeed departing Gossip Girl in the Monday 9 PM slot in midseason. Now the network has tweaked its plans, setting the Sex And The City prequel series for a January 14 premiere at 8 PM. The newbie will swap slots with veteran 90210, which will slide to 9 PM. I hear that the rationale behind the decision is that, like fall breakout Arrow, Carrie Diaries will be supported by a big marketing push, which may make it a better 8 PM anchor just like Arrow is on Wednesdays, lifting veteran Supernatural with it. A sneak peak from The Carrie Diaries will be featured during the December 17 two-hour series finale of Gossip Girl.
The CW will formally announce the rest of its midseason schedule at a later date, but the majority of its lineup is expected to return to originals the week of January 14.
The CW today gave early renewals to its three strongest scripted series: flagship The Vampire Diaries, veteran Supernatural and 90210. The Vampire Diaries will return for its its fourth season, 90210 for its fifth and Supernatural for its eighth. …
The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates:
UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.
Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.
PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:
October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.