Robert Downey, Jr. Finally Gets His Own Twitter Account, Reflective Of Social Media’s Importance To Film Marketing

Kodak TheatreThe Iron Man himself has finally joined Twitter. With only 4 tweets this morning, he’s dipped his toe into the social media universe. Within hours, Downey has tallied 912K followers. Wow, word travels fast. And why not? Iron Man is a billion dollar franchise for Marvel since they first introduced Downey, Jr. as Tony Stark in 2008. Worldwide the first film grossed $585M, the second one, $623.9M and the third, $1.2B. The next Marvel title for the actor is Avengers: Age of Ultron which will bow May 1, 2015 from Disney. Welcome to the SMU, Mr. Downey, No doubt, Disney and Marvel are thrilled. The actor has long been a strong presence on social media due to his many fans who call him #RDJ. His fans post video bits from the actor from media, on-stage award shows, red carpet appearances, and other media events showcasing the wise-cracking, irreverance. His opening Tweet:

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Year-End: Top International Box Office Draws Of 2013 – Robert Downey Jr And Dwayne Johnson Battle For Supremecy

International Box Office Stars 2013

YearEnd2013_badge__131227212819Which superstar outdrew their peers to top the international box office in 2013? The answer might surprise you. Here are the Top 10 Hollywood heavyweights of this year’s global live-action hits whose star power played a significant role in international returns (Sandra Bullock just missed making the cut). Click on a photo to launch the slideshow countdown: Read More »

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Warner Bros Releasing Robert Downey Jr Pic ‘The Judge’ In October 2014

By | Wednesday July 31, 2013 @ 12:39pm PDT

Warner Bros said today it will release the dramedy The Judge on October 10, 2014. The pic stars Robert Downey Jr as a big-city lawyer who returns home after the death of his mother to learn that … Read More »

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Robert Downey Jr Signs For Two More ‘Avengers’

The news was announced a few minutes ago on Marvel.com. Robert Downey Jr reprises his role as Tony Stark Robert Downey Jr To Star In The Avengers 2 And The Avengers 3in a 2-picture agreement for … Read More »

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Cannes: Jon Favreau’s ‘Chef’ Adds Robert Downey Jr.; Aldamisa Selling International

Robert Downey Jr. has joined ensemble comedy Chef, reteaming with his Iron Man and Iron Man II director and co-star Jon Favreau. Favreau wrote … Read More »

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‘Avengers’ Cast And Stingy Marvel Ready To Rumble Over Sequel Cash & Strong-Arming

EXCLUSIVE: Robert Downey Jr is set for another huge payday from a mega-hit Marvel movie, this time Iron Man 3. I’ve learned he’s already made $35 million from the actioner, which grossed $680 million worldwide in its first 12 days. He should exceed his biggest payday to date — that $50M from The Avengers which I’ve learned was more like $70M-$80M now that the film is all in. But it’s really Avengers 2 where he’ll clean up big-time — if he wants to reprise the role. He’s hinting to some media it may be time to retire Tony Stark. And saying to other outlets that Marvel better show him more money for Avengers 2. ”I don’t know,” he said on The Daily Show. ”I had a long contract with them and now we’re gonna renegotiate.” (“You are Iron Man! You are!” cheered Jon Stewart.) I’ve learned that Marvel and therefore owner Disney are going to run into big trouble on that sequel because the upfront pay, backend compensation, break-even points and box office bonuses aren’t pinned down yet for several big stars and castmates. This is major hurdle that Walt Disney Co Chaiman/CEO Bob Iger hasn’t even mentioned to Wall Street or shareholders though he’s already been hyping Avengers 2 for more than a year now.

First and foremost Marvel does not have Downey in place yet. ”They need him, and they don’t have him. He’s got a lot of leverage,” one insider tells me. Much less so Scarlett Johannsen (paid to pop up in Marvel movie after movie), Chris Evans (whom some sources say made his deal for Avengers 2 when he signed for Captain America 2), Chris Hemsworth (a much bigger star now than before and unsigned for Avengers 2), Mark Ruffalo (whose Hulk role already was cast 3 times and could be the most vulnerable), Jeremy Renner (probably grateful for more exposure), Samuel L. Jackson (Scarlett’s doppelganger) among others who were paid pittances for their first movies, not much better for the sequels, and are counting on at least $5 million upfront and better back ends for Avengers 2. That means much better than what Marvel claimed was Avengers’ break-even point: a whopping $1.1 billion in global grosses. (“If Avengers wasn’t profitable until then, why would you make it?” one rep pointedly asked Marvel top execs Kevin Feige and Louis Esposito.) In a business where studio accounting is known as fatal subtraction and even worldwide blockbusters are still supposedly in the red, Marvel and its famously frugal CEO Ike Perlmutter still give new meaning to the term stingy. I’ve learned that one reason why The Avengers was nominated for only one Oscar – Best Visual Effects – in the 85th Academy Awards contest was because Marvel refused to pay for an awards season campaign for the picture. And even when Disney offered to foot the bill, Marvel still wouldn’t budge. (Yet the Academy Of Motion Picture Arts & Sciences assembled the cast onstage to create buzz.) Here’s how one exec describes any negotiation with Marvel: “I wouldn’t say it’s brutal. It’s uncompromising, not mean or draconian. The fact is this is the reality of the world we’re living in right now.”

Related: Disney And Marvel Do Damage Control After Media Scrutiny Of Ike Perlmutter

But The Avengers cast are ready to rumble with Marvel for the Avengers sequel slated for a May 2015 release. “Some received only $200,000 for Avengers and Downey got paid $50M. On what planet is that OK?” an insider tells me. CAA represents an overwhelming majority of the Marvel stars and is trying hard to keep the negotiations out of the public limelight and media headlines. But that may not be possible with some reps blaming the studio for ’scorched earth’ tactics past and present. ”Marvel has created so much animosity by strong-arming and bullying on sequels already. It’s counterproductive,” one source tells me. Says another, “I’m sick of Kevin Feige telling me again and again how Marvel is ‘reinventing the movie business’. It doesn’t work like this. They’re reinventing business, period.” I’ve learned Marvel already has threatened to sue or recast when contracts and/or options are challenged. That prompted a few cast members to respond, “Go ahead.” I hear Hemsworth especially wasn’t anxious to go back into that arduous diet and training regimen and subsist primarily on egg whites for Thor: Dark World which hits theaters November 8th. I also understand that Scarlett Johanssen told castmates she’s “not going to cut her quote” for Marvel’s Avengers 2. The actress as butt-kicking operative Black Widow in The Avengers and Iron Man 2 is wrapping Captain America: The Winter Soldier and has a whopping 8 options total.

Already a lot of brinkmanship played out for Captain America 2 and Thor 2. Calling it the “weirdest experience”, one rep still can’;t believe Marvel offered “only a $500,000 raise and then would pay another $500,000 when the movie hits $500M. Are they out of their minds?” When it was pointed out to Marvel that Hemsworth already had received $5M for his starring role in Snow White And The Huntsman, the studio shot back, ”I don’t know why you’re complaining when Marvel only has hit movies.” To which the response was, “He’s happier working at a place like Universal.” After hard-fought bargaining, Chris Evans for Captain America 2 and Chris Hemsworth for Thor 2 wound up with deals still weighted on the back end but at least with attainable break-even numbers and small upfront guarantees and box office bonuses.

The issue going forward is how many of the Avengers stars and starlets are still bound by early agreements and longterm options which Marvel can continue to exploit individually. To counter, I’ve learned the Avengers cast are becoming united behind Robert Downey Jr who is seen as the “leader” – like “a big brother” in the words of one rep - for all the younger actors in the ensemble. “He’s the only guy with real power in this situation. and balls of steel, too. He’s already sent a message that he’s not going to work for a place where they treat his colleagues like shit,” one source explains. Another rep tells me, “I have four words for Marvel – ‘Fuck you, call Robert.’”  Read More »

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Robert Downey Jr.’s Wish Leads To ‘Pinocchio’ Talks With ‘Mitty’ Helmer Ben Stiller

By | Thursday May 2, 2013 @ 12:53pm PDT
Mike Fleming

During one of a zillion press junket interviews for Iron Man 3, Robert Downey Jr was asked who he’d like to direct him in Pinocchio, after Tim Burton fell out. Downey said it would be his Tropic ThunderRead More »

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Robert Downey Jr “Renegotiating” Next ‘Iron Man’ Contract, He Tells Jon Stewart: Video

Two days before Iron Man 3 hits North American screens, looks like the Armored Avenger is negotiating in public over future movies in the Marvel/Disney franchise. Robert Downey Jr told The Daily Show’s Jon Stewart on Tuesday that he wasn’t sure if he would be doing another … Read More »

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Robert Downey Jr Rings NYSE Opening Bell To Celebrate ‘Iron Man 3′: Video

By | Tuesday April 30, 2013 @ 3:51pm PDT

Tony Stark himself (aka Robert Downey Jr) rang the opening bell at the New York Stock Exchange this morning in celebration of Iron Man 3‘s May 3rd release. Several Marvel execs, as well as NYSE’s Scott Cutler also were on board. Whatever happens with the movie, Disney’s a … Read More »

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‘Iron Man 3′ Gala Is First Of Its Kind In Beijing: Photos

A red carpet gala was held for Iron Man 3 this weekend in Beijing’s Taimiao Temple in the Forbidden City. Robert Downey Jr. attended the event in what was the first time a Hollywood film has ever been celebrated inside the imperial temple – it was … Read More »

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Hot Trailer: ‘Iron Man 3′

By | Tuesday March 5, 2013 @ 9:26am PST

The latest trailer for Marvel’s Iron Man 3 has just dropped. Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, and Ben Kingsley (as the Mandarin) star in the latest film in the franchise that has grossed more than $1.2 billion at the global box office. It’ll … Read More »

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Robert Downey Jr Knows How Important China Is To Foreign Box Office: Video

By | Friday February 8, 2013 @ 11:43am PST

With Iron Man 3 out May 3, Robert Downey Jr, along with veteran Chinese actor and co-star Wang Xuequi, made sure to offer a Chinese New Year’s greeting (the holiday is Monday). Iron Man 3 of course was shot partially in mainland China.

Related: ‘Iron Man 3’ Casts Read More »

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‘Iron Man 3′ – Hot First Full Trailer

By | Tuesday October 23, 2012 @ 12:09am PDT

2ND UPDATE: Marvel Studios just debuted its first full trailer for Iron Man 3 which will be in theaters in Digital 3D and RealD on May 3, 2013. Once again starring Robert Downey Jr, Gwyneth Paltrow, and Don Cheadle, this Iron Man 3 Trailerthreequel is directed by Shane Black who also wrote the screenplay with Drew Pearce. According to the official boilerplate, Tony Stark (Downey) this time has his back against the wall on a quest to find his enemy. ”Stark also discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?” Marvel’s iconic superhero first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in 1968. Iron Man 3 is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios president Kevin Feige is producing and Disney is distributing.

ENTV YouTube HD version:

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Robert Downey Jr. Injury Delays Production Of ‘Iron Man 3′

By | Thursday August 16, 2012 @ 9:59am PDT

Here’s the statement from Disney.

“While performing a stunt on the set of Iron Man 3, Robert Downey Jr. sustained an injury to his foot. There will be a short delay in production while he recuperates.”

The injury occurred on a set in Wilmington, N.C. where parts of the movie are … Read More »

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Marvel At Comic-Con: Robert Downey Jr., Kevin Feige, Shane Black, Jon Favreau, Don Cheadle, Edgar Wright

By | Saturday July 14, 2012 @ 8:08pm PDT

Luke Y. Thompson is contributing to Deadline’s coverage of Comic-Con.

The Warner Bros/Legendary panel was a tough act to follow, but Marvel came through. A montage of past Hall H guest panels interspersed with prior movie footage was shown, with thanks to fans for making Marvel’s The Avengers the biggest superhero movie of all time, and finally declaring: “Phase Two Begins.” Marvel Studios chief Kevin Feige confirmed that the next four movies are Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier and Guardians of the Galaxy.

Related: Marvel Sets Dates For ‘Guardians Of The Galaxy’, ‘Captain America’ And ‘Thor’ Sequels

Edgar Wright came out to reveal some Ant-Man test footage he shot two weeks ago (unfinished). It featured Ant-Man in a costume that looked like a hybrid of the comic costume and Ultraman – full body suit that appeared to amplify his strength. We saw him run down a corridor, grow to full size, leap into the air, shrink again, super-punch the bad guys inside their mouths, then return to full size again and enter the elevator again.

Related:‘Pacific Rim’, ‘Godzilla’, ‘Man Of Steel’, ‘The Hobbit’: What Comic-Con Was Made For

Then Robert Downey Jr strolled down the aisle through the crowd, to the sounds of Luther Vandross music. “I’ve got three questions: how much do I love you? How much do you love me? Why aren’t we watching any footage yet?” The footage obliges. It Tony Stark trying to get armor pieces to fly onto him automatically, which they do, but in some cases too hard. Read More »

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Marvel Releases First ‘Iron Man 3′ Photo

By | Monday June 4, 2012 @ 10:19am PDT

Iron Man 3 PhotosJust two days after The Avengers became the third most successful movie of all time, production has started on Iron Man 3 in North Carolina. Marvel and Disney released this first photo … Read More »

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Rebecca Hall Up For ‘Iron Man 3’ Role Jessica Chastain Declined

Rebecca Hall is in talks to join Iron Man 3.  The Town star would take over the role in the Marvel franchise that Jessica Chastain was up for until this weekend. “I’m sorry to say that … Read More »

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Jessica Chastain Back In ‘Iron Man 3′ Talks

By | Monday April 23, 2012 @ 5:02pm PDT
Mike Fleming

EXCLUSIVE: I’m told that Jessica Chastain is back in the mix to play a starring role opposite Robert Downey Jr in Iron Man 3. The role is a sexy scientist every bit as smart as Tony Stark. Chastain, who last … Read More »

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Warner Bros ‘The Judge’ Collars Scribe Bill Dubuque To Script Robert Downey Jr-Starrer

By | Wednesday April 4, 2012 @ 4:35pm PDT
Mike Fleming

EXCLUSIVE: Warner Bros and Team Downey have set Bill Dubuque to write a new draft of The Judge, a dramedy that’s planned as a star vehicle for Robert Downey Jr., with David Dobkin directing. The drama centers on a big-city … Read More »

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