Brian Brooks is a Deadline contributor.
A number of specialties opened the first (official) weekend of summer, but nothing really popped. TWC‘s Unfinished Song managed reasonable numbers, opening in two locations with a $13,846 average, easily winning the numbers game in a ho-hum weekend otherwise dominated by the studios. Cohen Media Group‘s The Attack, meanwhile bowed in three theaters, grossing over $26K for an $8,784 PSA, while Magnolia‘s Danish produced A Hijacking opened 7 runs, grossing $42,500 ($6K-plus average). Samuel Goldwyn‘s wine doc Somm sipped a $4,500 average, although it was the number one documentary on the iTunes charts and fellow doc Downloaded took in $2,500 in one theater.
Terence Stamp and Vanessa Redgrave starter Unfinished Song found some traction among audiences seeking alterna-fare on the big screen. It played the Paris Theater in NYC and the Landmark in L.A. TWC noted Sunday that the film had “the biggest jump of any other movie from Friday to Saturday,” so perhaps word-of-mouth is giving the title a boost. “The picture plays really well and is counter programming against the bubble gum fare out there now,” noted Erik Lomis about the film. Unfinished Song will continue its trek into the top markets in the weeks ahead.