Ratings Rat Race: CBS Regains Friday Edge

Nellie Andreeva

Here is where we left things off on Friday two weeks ago, heading into the Thanksgiving holiday: CBS was handed its first non-N.1 finish on the night this season by ABC, which edged the eye network by a tenth of … Read More »

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Procter & Gamble Producing 2-Hour Family Friendly Movie To Air On Fox As Time Buy

Nellie Andreeva

EXCLUSIVE: Consumer product giant Procter & Gamble is expanding its initiative for funding family friendly 2-hour movies/backdoor pilots and buying primetime real estate to air them to a second network. After teaming with Walmart for 3 such movies on NBC, … Read More »

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