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Ratings Rat Race: CBS Regains Friday Edge

Nellie Andreeva

Here is where we left things off on Friday two weeks ago, heading into the Thanksgiving holiday: CBS was handed its first non-N.1 finish on the night this season by ABC, which edged the eye network by a tenth of a rating point for its first Friday victory in adults  18-49. CBS rebounded last night, returning to the top spot in the demo (1.6/5) by the same tenth of a rating point margin over ABC whose newsmagazines inched down. ABC’s 20/20 (1.9/6, 6.8 million) was once again the top-rated program of the night in 18-49,  down a tenth from its average 2 weeks ago, while the network’s  Primetime: What Would You Do (1.4/4, 4.8 million) at 9 PM was down 2 tenths. CBS’ Blue Bloods (1.7/6, 11.4 million) was tops in viewers, up a tenth from 2 weeks ago. CSI: NY (1.7/6, 10.2 million) was up one tenth from its fast national result and two tenths from its final, while Medium (1.4/5, 6.8 million) held steady. CBS once again won Friday in total viewers with 9.5 million. From 8-10 PM, NBC’s time-buy family movie, the Procter & Gamble/Walmart-backed A Walk in My Shoes (1.0/3, 4.5 million) finished behind the first movie in the series, Secrets of the Mountain (1.3/5, 7.8), which aired in the same time slot in April, and slightly above the second, The Jensen Project (0.9, 3.9 million), which aired in July. CW’s Smallville and Fox’s The Good Read More »

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Procter & Gamble Producing 2-Hour Family Friendly Movie To Air On Fox As Time Buy

Nellie Andreeva

EXCLUSIVE: Consumer product giant Procter & Gamble is expanding its initiative for funding family friendly 2-hour movies/backdoor pilots and buying primetime real estate to air them to a second network. After teaming with Walmart for 3 such movies on NBC, P&G has now bought time on Fox for its next family film, which the company may use as a backdoor pilot for a future series on an unspecified network. Titled Dear Annie, it centers on a relationship counselor and an old friend of hers, a recent widower, who pretend to be married to curry favors from a media mogul. Dear Annie is now casting, with production slated to begin at the beginning of January in New Mexico. It is not clear where on Fox Dear Annie will air. The NBC time buys – Secrets of the Mountain, which aired in April, The Jensen Project, which aired in July, and A Walk in My Shoes, which airs this Friday – have been running in the Friday 8 PM slot. The rationale behind the initiative has puzzled some observers as the movies/backdoor pilots under it have been pretty low-budget and cheesy, and they air on a low-trafficked night. Also, none so far has spawned a series. But Secrets of the Mountain, which aired in-season, actually did respectable business, winning its Friday night with 7.8 million viewers and a 1.3/5 in 18-49. (Jensen, which aired in the summer, did far worse, 3.9 … Read More »

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