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Ratings Rat Race: CBS Regains Friday Edge

By NELLIE ANDREEVA | Saturday December 4, 2010 @ 11:27am PSTTags: 20/20 Ratings, A Walk in My Shoes, ABC Ratings, Blue Bloods, CBS Ratings, CSI:NY, CW Ratings, Fox Ratings, Medium, NBC Ratings, Primetime: What would You Do?, Ratings Rat Race, Smallville, TV, TV Ratings
Nellie Andreeva

Here is where we left things off on Friday two weeks ago, heading into the Thanksgiving holiday: CBS was handed its first non-N.1 finish on the night this season by ABC, which edged the eye network by a tenth of a rating point for its first Friday victory in adults  18-49. CBS rebounded last night, returning to the top spot in the demo (1.6/5) by the same tenth of a rating point margin over ABC whose newsmagazines inched down. ABC’s 20/20 (1.9/6, 6.8 million) was once again the top-rated program of the night in 18-49,  down a tenth from its average 2 weeks ago, while the network’s  Primetime: What Would You Do (1.4/4, 4.8 million) at 9 PM was down 2 tenths. CBS’ Blue Bloods (1.7/6, 11.4 million) was tops in viewers, up a tenth from 2 weeks ago. CSI: NY (1.7/6, 10.2 million) was up one tenth from its fast national result and two tenths from its final, while Medium (1.4/5, 6.8 million) held steady. CBS once again won Friday in total viewers with 9.5 million. From 8-10 PM, NBC’s time-buy family movie, the Procter & Gamble/Walmart-backed A Walk in My Shoes (1.0/3, 4.5 million) finished behind the first movie in the series, Secrets of the Mountain (1.3/5, 7.8), which aired in the same time slot in April, and slightly above the second, The Jensen Project (0.9, 3.9 million), which aired in July. CW’s Smallville and Fox’s The Good Guys were even with their last originals, while Supernatural was up by a hair.

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Procter & Gamble Producing 2-Hour Family Friendly Movie To Air On Fox As Time Buy

By NELLIE ANDREEVA | Thursday December 2, 2010 @ 6:00am PSTTags: A Walk in My Shoes, Proctor & Gamble, Proctor & Gamble 2-Hour Movie, Proctor & Gamble Backdoor Pilot, Proctor & Gamble Walmart
Nellie Andreeva

EXCLUSIVE: Consumer product giant Procter & Gamble is expanding its initiative for funding family friendly 2-hour movies/backdoor pilots and buying primetime real estate to air them to a second network. After teaming with Walmart for 3 such movies on NBC, … Read More »

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