TV Ratings: ‘Good Afternoon America’ Bow Improves On Canceled ‘Revolution’

The premiere of ABC’s nine-week run of Good Afternoon America drew 1.923 million total viewers and 359,000 women 18-49 on Monday, according to fast national data released today. The one-hour extension of Good Morning America hosted by Lara Spencer … Read More »

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ABC Daytime President Brian Frons Exits, Network Consolidates Daytime & Syndie Development In New Division

By | Friday December 2, 2011 @ 11:41am PST
Nellie Andreeva

ABC Daytime president Brian Frons, a primary target of soap fans angry over the cancellation of the network’s veteran daytime dramas All My Children and One Life To Live, will … Read More »

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ABC’s ‘The Chew’ Posts Series Highs

By | Thursday November 3, 2011 @ 12:23pm PDT
Nellie Andreeva

Increasing its audience for a third consecutive week, ABC’s The Chew hit series highs in total viewers and all key demos last week: total viewers (2.156 million), women 18-34 (179,000), women 18-49 (500,000) and women 25-54 (658,000). After a curiosity … Read More »

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Ty Pennington Joins Upcoming ABC Daytime Show ‘The Revolution’ As Co-Host

Nellie Andreeva

Ty Penningtom had been looking to do a daytime talk show and developed a daytime format last year. Now the Extreme Makeover: Home Edition host has joined ABC’s upcoming daytime show The Revolution, which will replace soap One Life Read More »

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OK Ratings Start For ABC’s ‘The Chew’

By | Tuesday September 27, 2011 @ 11:52am PDT
Nellie Andreeva

All My Children fans probably won’t be too happy about this, but ABC Daytime’s new lifestyle program The Chew, which replaced the canceled ABC soap, launched to solid numbers yesterday. The food-themed series drew 2.5 million viewers for its premiere … Read More »

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TCA: ABC Daytime’s Brian Frons Says Outcry Over Canceled Soaps “Proves We Did A Good Job These Last 40 Years”

Ray Richmond is contributing to Deadline’s coverage of TCA.

The not-altogether-surprising intense protest sparked by ABC’s announced axing of its long-running soaps All My Children and One Life to Live demonstrated to ABC Daytime president Brian Frons that “we actually did a good job (promoting and nurturing them) for all of these last 40 years,” he told Deadline privately during a TCA lunch designed to promote one of the soaps’ daytime successors, the food show The Chew. “I think we’ve spent 40-plus years trying to keep the soap-opera audience happy. So in an odd way, (the outcry) is actually good. It’s just sad that we don’t have a solution.” However, a deal with producer Prospect Park has been cemented to relaunch both soaps during first-quarter 2012, and there’s been talk of enlisting a second production partner in cable television as well. But that remains uncertain.

Frons said that after the Prospect Park deal fell into place, All My Children‘s producers were forced to scramble to make the series ending more open-ended rather than final, since the series would now be continuing on after all. (All My Children is scheduled to leave ABC on Sept. 23; One Life to Live in January.) He added that the cancellations became necessary due to diminishing returns at the network. “We were at that point where we had to sit and look at what we were doing, and see if there were different opportunities for us in terms of serving a bigger audience. We looked at what was happening on cable — in the food space, the lifestyle space, the talk space, the reality space — and we just saw a very large audience and an opportunity.” Read More »

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ABC Licenses ‘All My Children’ And ‘One Life To Live’ To Prospect Park; Shows Will Continue Production And Move Online

By | Thursday July 7, 2011 @ 11:26am PDT

BURBANK, CA – July 7, 2011 – ABC has licensed its iconic soaps, “All My Children” and “One Life to Live” to Prospect Park, it was announced today by Brian Frons, President, Daytime, Disney/ABC Television Group & Janice Marinelli, President, Disney/ABC

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Final ‘All My Children’ Episode: Sept. 23

By | Thursday June 30, 2011 @ 12:48pm PDT

ABC said today that it has set the final broadcast of All My Children for Friday, Sept. 23, officially ending a run that began more than 41 years ago. The multiple-Emmy-winning soap opera first appeared on the network in 1970. … Read More »

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ABC Ups WGA ’08 Strikebreaker Garin Wolf

Is Big Media rewarding those writers who went back to work during the 2007–2008 Writers Guild strike? I know that several have since been promoted or received deals. Today, Disney’s ABC Daytime replaced Bob Guza Jr with Garin Wolf as head writer of General Hospital Read More »

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‘Carrie’ & ‘Disney Moms’ Among Rejected Ideas For SOAPNet: An Insider’s Perspective On Net’s Evolution & ABC Soaps’ Demise

By | Tuesday April 19, 2011 @ 12:13am PDT
Nellie Andreeva

Less than a week after the cancellations of ABC’s daytime dramas All My Children and One Life To Live emotions are still raw, with the frustration of soap fans and people who worked on the two shows often focused on ABC Daytime president Brian Frons and his business strategy lieutenant Kate Nelson. The demise of the sudsers is part of a larger strategy by Disney to get out of the soap business that also claimed cable channel SOAPNet, set to be rebranded as Disney Jr. early next year. But before the Disney Channel team’s concept was chosen by Disney/ABC TV Group president Anne Sweeney, there were several other ideas for the channel that came out of the ABC Daytime division. Here is an insider’s perspective on the events that led to the cancellation of AMC and OLTL, as well as on some of the consequences, by a person who has worked at the company:

I have worked at ABC Daytime for several years and have experienced a lot of the ups and downs especially since Brian Frons and Kate Nelson took over. With the announcement of the cancellation of All My Children and One Life to Life, I feel that they completely failed all of the people that worked for them.

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ABC Daytime Pushing WGA For Waiver (Or Else Network Starts Firing Soap Writers)

abc_logo1.thumbnailHere is yet another big test of whether a Hollywood guild will push back against the insurmountable power of Big Media. The website Daytime Confidential.com has learned from multiple sources (and asked me to get the word out) that ABC Daytime has approached … Read More »

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