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Did Diane Sawyer Or Brian Williams Win Evening News Demo Crown For Second Quarter?

Did Diane Sawyer Or Brian Williams Win Evening News Demo Crown For Second Quarter?NBC News and ABC News duked it out today, each claiming its newscast had won the second quarter in the news demo. It all started when ABC boasted early today that the second quarter was the last full quarter in which Diane Sawyer will be its anchor — and she won!  It was ABC World News’ first quarterly demo win in more than six years, a great way for Sawyer to bow out. Sawyer announced recently she’s stepping down as anchor of the newscast; David Muir is taking her place on the evening newscast, George Stephanopoulos has been named ABC News’ Chief Anchor.

Related: ABC News Anchor Shuffle: Who, What, When, Where, And Why

DIANE SAWYERNot so fast, responded NBC News — or words to that effect. Brian WilliamsNBC Nightly News won the quarter in overall audience and in the news demo, the division claimed. Williams clocked 1.951 million viewers in the 25-54 news bracket, to Sawyer’s average of 1.942 million demo viewers.

ABC maintains Di snagged an average of 1.98 million demo viewers, and Brian Williams logged 1.964 million.

Related: Diane Sawyer Steps Down; Successor Says He’s Humbled: Video

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Diane Sawyer Steps Down; Successor Says He’s Humbled: Video

By | Wednesday June 25, 2014 @ 6:17pm PDT

Diane Sawyer Steps Down; Successor Says He’s Humbled: VideoABC News anchor Diane Sawyer told World News viewers tonight that she is taking a new role at the division at the end of the summer, then welcomed incoming World News anchor David Muir to the set. “What a humbling day this has been for me,” Muir said, then began to reminisce about his childhood dream of being a reporter alongside Sawyer. “There have been so many stories … Bin Laden captured and killed, collecting our thoughts in Joplin,” he remembered fondly, reiterating that she is “the captain here.” He added, “You and I have so much planned.”

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ABC News Anchor Shuffle: Who, What, When, Where, And Why

ABC News Anchor Shuffle: Who, What, When, Where, And WhyTV news industry navel lint gazing broke out today as ABC News announced that Diane Sawyer was stepping down as anchor of its evening newscast. Some highlights:

1)   Diane Sawyer likes to go out on top. ABC World News won the May sweep in the news demo – the newscast’s first sweep demo win in more than six LisaDeMoraesColumnyears. Last time ABC’s newscast won a sweep was February of ’08, with Sawyer’s predecessor, Charles Gibson. Sawyer took over the show in December of ’09. “Look at Diane’s career – she always likes to go out on top,” said one industry observer. “She won the May book, why not go out on top – that’s very typical of her,” said another.

2)  ABC News is trying to split the baby. Giving to David Muir the World News chair, while naming Chief Anchor title and giving him Sawyer’s chair during breaking news events and specials (presidential election coverage, etc.) had navel lint gazers trying to figure out “who won.” Some say Stephanopoulos got “passed over,” but others dismiss that as old school,  noting Stephanopoulos co-anchors the news division’s morning show, which is more important these days. (Matt Lauer, the reigning king of morning infotainment TV recently re-signed at NBC’s Today for more than $20 million a year, which eclipses the reported $12 mil a year Sawyer has been making). George Stephanopoulos to the new Read More »

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ABC News Talent Tweet Spin On Today’s Anchor Announcement

This morning, as ABC News announced Diane Sawyer was stepping down from her anchor gig — David Muir takes the chair during the evening news, but George Stephanopoulos gets the throne for all breaking news broadcasts and specials as ABC News’s Chief Anchor — the three tweeted out their spins on the situation. Extra points if you guessed David Muir is having an incredibly humbling day.

 

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Diane Sawyer Stepping Down As ‘ABC World News’ Anchor, David Muir New Anchor, George Stephanopoulos Named Chief Anchor Of ABC News

Diane Sawyer Stepping Down As ‘ABC World News’ Anchor, David Muir New Anchor, George Stephanopoulos Named Chief Anchor Of ABC NewsDiane Sawyer will lead “new programming,” the network said,  “tackling big issues and extraordinary interviews.” George Stephanopoulos, who anchors Good Morning America and This Week, will  add the title Chief Anchor of ABC News — he will be the chief anchor during all special reports and breaking news. David Muir, who has anchored newsmag 20/20 since 2013 as well as the weekend newscast, will become anchor and managing editor of World News starting September 2.
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‘NBC Nightly News’ Tops In Total Viewers And Younger Demo But ‘ABC World News’ No. 1 In News Demo

By | Tuesday May 20, 2014 @ 7:46am PDT

rock center with brian williams-end-2012-11-2_20121102005733NBC Nightly News With Brian Williams was the country’s most-watched newscast last week, but ABC World News With Diane Sawyer triumphed in the adults 25-54 demo by 83,000 viewers, besting NBC’s newscast four out of five weeknights in the age bracket sold to advertisers. NBC led the pack in overall crowd, with an average of  8.423 million viewers — 11% (830,000 viewers) ahead of ABC (7.593 million) and 29% (1.908 million) ahead of CBS Evening News With Scott Pelley (6.515 million). Nightly has won in total viewers for 244dianesawyer2consecutive weeks, and in 291 of the past 292 weeks.

In the news demo, ABC clocked 2.07 million viewers, to NBC’s 1.987 million and CBS’ 1.648 mil. Sawyer’s lead over Williams varied wildly across the week, from Monday’s 204,000 viewer advantage to Friday’s 14,000 squeaker. On Wednesday, Williams bested Sawyer by 41,000 demo viewers. NBC’s newscast also continued to finish first in the younger, 18-49 demo, averaging 1.529 million viewers — 8% ahead of ABC (107,000 viewers) and 29% (344,000) ahead of CBS. Read More »

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‘NBC Nightly’ Tops News Race In Total Viewers, Demo

rock center with brian williams-end-2012-11-2_20121102005733NBC Nightly News With Brian Williams turned around the demo gap week-to-week to top ABC World News With Diane Sawyer in all key categories last week.  Nightly logged 8.249 million viewers – 647,000 more than ABC (7.602 million) and 1.98 million more than CBS Evening News (6.281 million). In the news demo, Nightly averaged 1.970 million viewers – 38,000 ahead of ABC (1.932 million) and 467,000 ahead of CBS (1.503 million). Season to date, Nightly noted it’s posting its largest total-viewer advantage over ABC since the 2009-10 TV season. (ABC notes its newscast has cut its year-to-year demo margin with NBC by 88%, from 32,000 to 38,000). The NBC newscast has held the top spot in total viewers for 241 consecutive weeks, and in the younger adults 18-49 demo for 298 consecutive weeks.

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ABC ‘World News’ Beats ‘NBC Nightly News’ For Second Consecutive Week

For the first time in more thandianesawyer2 six years, ABC’s World News With Diane Sawyer beat NBC Nightly News With Brian Williams in the news demo for a second consecutive week. Last time it happened it wasn’t “with Diane Sawyer” because Charlie Gibson was anchoring back in March of ’08 when ABC’s newscast last enjoyed two weeks of demo ratings wins.. Sawyer took over as anchor in December of 2009. The week of April 14, ABC’s newscast also posted its largest victory over NBC’s in that 25-54 age bracket in more than five years. Sawyer’s newscast beat Williams’ by 85,000 demo viewers. One week earlier, Sawyer’s win was by a slim 12,000 demo viewers. ABC’s newscast bested NBC in head-to-head competition on Monday, Wednesday and Thursday during the week of April 14. Read More »

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ABC’s ‘World News Tonight’ Beats ‘NBC Nightly News’ In News Demo, With ‘Mad Men’ Pitching In

dianesawyerabcABC World News With Diane Sawyer ranked as the No. 1 evening newscast in the news demo for the week of April 7 — its first weekly demo win this season. Sawyer beat NBC Nightly News With Brian Williams by 12,000 Adults 25-54 (1.882 million vs. 1.870 million).  It was ABC evening newscasts first demo win since the week of July 22, 2013. Last July — one year after ABC’s Good Morning America snapped NBC’s Today show weekly winning streak, ABC’s evening newscast outstripped NBC’s in the news demo by 38,000 demo viewers, ending NBC’s  newscast’s ratings winning streak of nearly five years. During the week of April 7, Sawyer’s newscast covered breaking news –  high school stabbings in Pennsylvania, California bus crash, Terry Moran in Central African Republic with UN Ambassador Samantha Power covering refugees and violence — but the newscast also featured a broadcast exclusive with Mad Men stars and creator as they debuted the AMC series’ final season.  The week of April 7 also marked the newscast hitting 1 million likes on Facebook, which some have correlated to the weekly demo win. ABC’s was the only broadcast up in the demo from one year ago during the comparable week (1%) – NBC’s newscast tumbled by 18% and CBS’s Scott Pelley-anchored newscast dropped 10% in the demo.
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