Check Out Our New Look

OSCAR: Now Every Campaign Enters Crucial Final Stretch

Pete Hammond

The Oscar ballots went into the mail today and should be in every one of the 5,755 voting members’ hands by tomorrow, or at least by the weekend depending on how long it takes some of them to travel to snowbound or far-flung places. The Academy Of Motion Picture Arts & Sciences has set a due date of February 22nd, which could be a lifetime considering the ever-changing twists and turns of this surprising awards season. That’s why no major Academy Awards campaign seems willing to give up the hunt for gold quite yet.

For this second phase of Oscar campaigning, studios have tweaked, or in some cases completely retooled, their advertising to incorporate catch phrases and/or images they hope the Academy will notice. Warner Bros has noticeably increased its Inception buys on TV and in print and online. With its 10 nominations, True Grit is now suddenly “the most honored American movie of the year” (a not-so-subtle dig at the very British King’s Speech). While Paramount’s other contender, The Fighter, has new fighting words saying that “Nothing can stop an underdog whose time has come”.  Disney wants voters to know “the most successful animated film in history” (Toy Story 3 in case you live in a cave) is now nominated for Best Picture. While  Fox Searchlight has changed up their Black Swan poster with a highly dramatic … Read More »

Comments 20

OSCAR: Final Ballots Mailed To Acad Voters

Beverly Hills, CA — Final ballots for the 83rd Academy Awards® were mailed today (February 2) to the 5,755 voting members of the Academy of Motion Picture Arts and Sciences.

Completed ballots must be returned to PricewaterhouseCoopers (PwC) by 5 p.m. Tuesday, February 22. Ballots received after the deadline will not be counted.

Listed on the ballots are nominees in 19 Awards categories. Separate ballots for five categories (Documentary Feature, Documentary Short Subject, Foreign Language Film, Animated Short Film and Live Action Short Film) will be distributed after verification of mandatory member attendance at screenings.

Following the tabulation of the votes, the winners’ names will be placed in sealed envelopes to be opened on Oscar Night®, Sunday, February 27.

Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre,

Comments (0)

OSCAR: Last Minute Campaigning & Voting

Pete Hammond

If you haven’t filled out your Oscar nominating ballot yet, you have until 5 PM PT today to get it to the PriceWaterhouse Coopers offices in Los Angeles at 350 S. Grand, Suite 4900. There have been years where 400 to 500 ballots have been walked in the day they were due, according to one Academy Of Motion Picture Arts & Sciences consultant who as always plans to have someone count the messengers making deliveries. It’s all part of the last-minute rush to get as many votes as possible for their pictures in the hands of the accountants. Think of it as the same syndrome we see on April 15th when taxpayers wait until the very last moment to drop off their taxes off.

Even though ballots were coming due, it didn’t slow a slew of campaign events especially with everyone in town for this weekend’s non-stop award binge. It kicks off Friday with the AFI luncheon honoring the best in movies and TV in 2010, followed by Friday night’s 16th Annual Critics Choice Movie Awards which airs live on VH1 from the Hollywood Palladium starting at 6 PM PT. Of course, loads of parties lead up to the Golden Globes including Friday night’s CAA bash at the Soho House. Saturday AM brings a brunch at Boa honoring this year’s Independent Spirit Award nominees, followed by the BAFTA-LA  tea, then the LA Film Critics Awards banquet, and more parties galore honoring Golden Globe nominees including soirees thrown by Disney at the London Hotel and Paramount at Chateau … Read More »

Comments (11)

Oscar Nominations Ballots Mailing Today

Just a reminder that the Academy of Motion Picture Arts & Sciences officially mails out its nominations ballots today to 5,755 voters for the 83rd Annual Academy Awards. Those ballots have to be returned to PricewaterhouseCoopers when the polls close on January 14th at 5 PM PT. Ballots received after that deadline will not be counted. That’s so the Academy can announce its nominations live on January 25th and then telecast the Oscars live on February 27th. Nomination and final Awards ballots are tabulated by PricewaterhouseCoopers to ensure that all aspects of the balloting process are conducted with fairness and accuracy. Prior to mailing, the PricewaterhouseCoopers staff administers a thorough verification process to ensure that there are no duplicate ballots and that none are missing. In addition to being counted and sorted, the ballots are numbered to guarantee that each one is addressed to the appropriate Academy voter.

Comments (1)