On a night that saw a lot of action on cable with premieres (Welcome back Game Of Thrones and Veep) and season finales (Shameless and House Of Lies), CBS and the 49th Academy of Country Music Awards (3.3/9) took a hit from last year’s more than a decade-long high. With performances from The Voice’s Blake Shelton and Shakira, plus Keith Urban, Lady Antebellum, an appearance by Garth Brooks and big wins for George Strait, Miranda Lambert, Jason Aldean and Kacey Musgraves, the 8 PM – 11 PM awards show fell 23% from its April 7, 2013 show. Having lost out on the promotion platform of the NCAA Tournament the night before (the basketball was on Turner not CBS), the ACM also saw a dip of 8% in terms of total viewership from 2013’s 15.38 million to 14.14 million last night. CBS started the night with a new 60 Minutes (1.3/4) that was down 54% from last week, which saw overruns from the college basketball tournament. Still, even with those big stumbles, overall the network won the night in terms of the key demo (2.8/8) and total viewers 13.10 million.
TV Weekly Warfare: NCAA, Academy Of Country Music Awards & ‘Big Bang’ Keep CBS On Top; NBC Maintains ‘Voice’ Boost
Let’s just cut to the chase: If you’re CBS, spring is looking like the best season so far this broadcast year, and if you’re NBC it looks like the ratings fire of The Voice really is keeping you going after a dismal winter left you ice cold. For a third week in a row, CBS has won the week in viewership and adults 18-49. It was the most watched frame for the network since the week the Grammys aired in February. With a 2.7/8 for Week 28 of the 2012-2013 season, the network was not just up from the 2.3/7 of the week before but also up 8% from the comparable week a year ago. In terms of viewership, the network pulled in an average of 11.256 million viewers, compared to 9.018 million for the week starting March 25, 2013.
CBS’ surge came in no small part due to strong and steady promotion of Sunday’s highly rated 48th annual Academy Of Country Music Awards leading into this past week and throughout the frame itself, plus solid numbers for the NCAA Tournament‘s Final Four round Saturday. The 9:11-11:38 PM game was the highest-rated show of the week with a 5.7 and the second-most-watched show of the week with 17.104 million viewers. Back after three weeks due in part to NCAA games, a new The Big Bang Theory on April 4 was the second-highest-rated show of the week with a 5.2 and the most watched show with viewership of 17.242 million. Beating ABC’s Country Music Awards for the first time ever, the third-most-watched show of last week was the ACM Awards. The country music show pulled in 15.505 million viewers Sunday for its best audience result since 1998, and jumping 39% among adults 18-49 from last year for its best result since 2001. The awards show proved the sixth-highest-rated show of the week with a 4.3 rating — behind the April 1 (4.7) and April 2 (4.5) airings of NBC’s The Voice. In that sense, it was a good week for Blake Shelton, who co-hosted the ACM Awards and is a judge on the NBC competition show.
Nominations for the 47th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS¬, a star-studded event produced for television by dick clark productions, were announced this morning in a first-ever ACM digital press conference on the Academy’s Facebook and Twitter pages. The winners will be announced live from the MGM Grand Garden Arena in Las Vegas on Sunday, April 1 (8:00-11:00 PM, live ET/delayed PT) on the CBS Television Network. As previously announced, Blake Shelton will join forces with country music star Reba to host the show for the second consecutive year.
CBS, the Academy of Country Music and dick clark productions announced today a new 10-year deal that will keep “Country Music’s Party of the Year,” the annual ACADEMY OF COUNTRY MUSIC AWARDS, broadcast on the CBS Television Network through 2021.
The new agreement further extends a successful broadcast partnership between the ACM and CBS that has been in place since 1998.