This is worth noting considering how important Teenage Mutant Ninja Turtles is to the turnaround story at Nickelodeon, and Viacom CEO Philippe Dauman’s eagerness to accelerate sales of consumer products based on his company’s properties. The partners describe their new agreement as a “worldwide, multi-year deal” giving Activision Blizzard rights to “develop and publish video games inspired by the new CG-animated series.” No word on the deal’s financial terms. “The fans of Teenage Mutant Ninja Turtles are unique in that they span generations and are very passionate,” Activision VP Kurt Niederloh says. “We respect this passion and look forward to working with Nickelodeon to create games that embody the spirit of the property.” Last week, Dauman told analysts that Viacom is “seeing ongoing strength from Teenage Mutant Ninja Turtles, both on air and at retail, where sell-through rates of most products approached 100%” in the last three months of 2012.
Nickelodeon Signs With Activision To Develop ‘Ninja Turtles’ Video Games
Blockbuster Sales For ‘Call Of Duty’ Power Activision Blizzard Shares
The company says it has “the biggest entertainment launch of the year” after its new combat video game, Call Of Duty: Black Ops II, generated $500M in worldwide sales in the first 24 hours after it was released. This … Read More »
Vivendi Appoints Executives In Strategic Review Of Media And Telecoms Businesses
French media conglomerate Vivendi is stepping up a strategic review of its businesses as it decides whether to sell or spin off some of its assets. Chairman Jean-René Fourtou has appointed executives to help reassess the company’s structure … Read More »
Call of Duty: MW3 Rakes In $775M In 5 Days
Activision’s first-person shooter multiplayer game Call of Duty: Modern Warfare 3 has grossed more than $775 million in its first five days of sales, the company reported Wednesday. In just its first day on the market, Activision sold more than … Read More »
Lucian Grainge Now Chairman & CEO Of Universal Music Group
Vivendi announced today that the current CEO of UMG will add chairman to his title at the world’s biggest music company, which has operations in 77 countries. He will remain on Vivendi’s board of directors and was added to the board at the French conglomerate’s vidgame publisher Activision Blizzard, which is based in Santa … Read More »

