Ad Spending Will Accelerate In 2014 As Buyers Flock To Mobile: Report

It’s time for ad companies to release their year-end forecasts, and ZenithOptimedia is out today with a bullish one  – largely tied to big increases it expects for ads on smartphones and tablets. ZenithOptimedia logo It projects global spending  in 2014 to hit $532B … Read More »

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Ad Sales Rose 3.5% In Q2, But With A Catch: Report

By | Monday September 9, 2013 @ 5:42am PDT

Ad expenditures, at $35.8B, were up for the sixth consecutive quarter with the strongest year-over-year growth rate since late 2010, Kantar Media reports this morning. But there were big differences between the two April-to-June periods. Last year “spending was … Read More »

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Ad Spending Will Accelerate As Economy Improves: Forecast

By | Monday June 18, 2012 @ 6:45pm PDT

There’s encouraging news for just about everyone except the broadcast networks — and the usual suspects among fading traditional media — in the latest ad forecast out this morning from Zenith Optimedia. The economy “is in a much better place than it was three years ago,” the ad firm says. As a result, overall ad spending growth in the U.S. will accelerate from 3.6% this year to 3.8% in 2013 and then to 4.7% in 2014. But the broadcast networks are headed in the other direction with sales going from -1% in 2012 to -2.5% in 2013 and -3.0% in 2014. The report says that NBC will have a tougher time with the Summer Olympics in London than it had for the Winter Olympics in Vancouver in 2010. With the time difference, “more viewers are expected to tune in online to watch their favourite events rather than wait to watch prerecorded versions.” The shift to cable of college sports including BCS football bowl games and NCAA men’s basketball also has led some advertisers — including pharmaceutical, financial, and consumer products companies — to shift their spending. Those dollars “do not look to be coming back to network TV.” That will contribute to ad growth in cable of 10% this year, then 10.5% and 11% in 2014. ZenithOptimedia still sees pockets of trouble, including at Discovery and Oprah Winfrey’s OWN. The network “has underperformed expectations, and projections of losses for the company are in the region of $330 million…While OWN still has time to recover, the prospects are looking murkier for the cable network.”

Related: TV Leads Ad Spending Uptick In Q1: Study Read More »

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Ad Forecasters Say TV And Digital Will Benefit Most From 2012 Growth: UBS Confab

Three of the most prominent ad-forecasting firms kicked off the UBS Annual Global Media and Communications Conference this morning — as they typically do at this event — by unveiling their updated forecasts for 2012. And they pretty much … Read More »

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3.5% Ad Sales Growth For Major U.S. Media In 2012, ZenithOptimedia Predicts

The ad firm’s forecast will set an upbeat tone for the Monday kickoff of the UBS Annual Global Media and Communications Conference, the widely watched series of CEO briefings that runs through Wednesday in New York. Zenith’s projected 3.5% … Read More »

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ABC Done With Upfront Selling

By | Thursday June 9, 2011 @ 9:26am PDT
Nellie Andreeva

ABC joined Fox and the CW in wrapping its upfront sales, the first of the Big 3 to do so. The network wouldn’t comment beyond its official statement, but I hear that in primetime, it landed CPM increases in … Read More »

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CBS Starts To Make Upfront Deals At 14%-15% CPM Increases

By | Friday June 3, 2011 @ 9:13am PDT
Nellie Andreeva

With Fox done with its upfront selling, attention shifted to CBS, which finished No. 1 to Fox in the 18-49 demo and No. 1 in viewers last season. The network had been the most aggressive this upfront season, … Read More »

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