In Sync And Bemis Balkind Merge To Create Formidable Ad Agency

By | Thursday February 13, 2014 @ 11:36am PST

Smit_Peter_Aubrey_Color_01EXCLUSIVE: Two highly respected advertising/marketing shops that helped launched some of the most successful and memorable campaigns — Blue Jasmine, Dallas Buyers Club, Lee Daniels‘ The Butler, Silver Linings Playbook, Ted, Wolverine, Avatar, Despicable Me, The King’s Speech, Forrest Gump, Slumdog Millionaire, and Black Swan, to only name a few — are merging. In Sync Advertising and Bemis Balkind have joined together under a new moniker that merges their names with In Sync’s Smitty as CEO and Peter Bemins and Aubry Balkind serving as co-presidents. It will be known as In Sync Bemis Balkind.

The troika will continue with audio/visual, print, digital and branding campaigns for film, broadcast, home entertainment and other mediums with offices both in New York and Los Angeles. In other words, a one-stop shop. The move combines In Sync’s A/V motion picture advertising expertise with Bemis Balkind’s print, digital and web ad talent. Read More »

Comments (7)

Big Advertisers Mining YouTube Creators’ Marketing Potential

By | Saturday December 14, 2013 @ 4:13pm PST

YouTube Place LA signThink big advertisers are so focused on TV’s Golden Age programming (and audiences) that they aren’t interested in the YouTube-based creators drawing hordes of younger viewers to watch their back-bedroom shows? Think again.

Earlier this week, research firm eMarketer estimated Google would take in about $5.6 billion in gross YouTube advertising revenues, up 51 percent from 2012, and would keep nearly $2 billion after paying YouTube partners and expenses. Those estimates are notably higher than other Wall Street firms’ (and Google doesn’t break out its YouTube revenues and expenses separately), but suggest regardless that lots of money is sloshing into the online video king.

And based on this week’s Los Angeles events sponsored by Ford and Nintendo, Madison Avenue and its big clients are definitely tuning into YouTube’s rising echelon of performers for marketing boosts in lots of different ways besides just buying an ad. Read More »

Comments (1)

Deadline Big Media 63 – The UBS Pay-TV It Forward Podcast

By | Friday December 13, 2013 @ 3:25pm PST

Deadline Big Media episode 63Deadline Financial Editor David Lieberman and host David Bloom talk about highlights from this week’s big UBS media investor conference, which was dominated by lots and lots of talk about the future of pay television, whether the conversation was about DirecTV dropping channels, Viacom and Sony possibly starting an online service, Aereo’s big talk about partnering with cable companies and challenging broadcasters in the Supreme Court, or rising ad revenues for CBS and other broadcasters in a year plumped up by revenues from the Winter Olympics, mid-term elections and an improving economy.

Deadline Big Media podcast 63 (.MP3 version)
Deadline Big Media podcast 63 (.M4A version) Read More »

Comments (0)

UBS Confab: CBS’ Data Guru Forecasts 6% Ad Sales Growth For Broadcast Networks In 2014

By | Monday December 9, 2013 @ 4:33pm PST

The rosy prediction reflects growing strength in the economy, and in the performance of the broadcast TV networks, CBS Chief Research Officer David Poltrack told investors today at the UBS Global Media and Communications Conference. Tablet and TVHe says that the growth figure would remain strong, at +4%,  if you factored out the expected ad sales boost from the Winter Olympics. Don’t be too quick to scoff that Poltrack’s forecast may be colored by a conflict of interest: He’s had a pretty good track record in recent years, which is why so many people in the industry track his annual UBS presentation. He was right about on target last year when he predicted that network ad revenues this year would drop 2%, reflecting a 3% underlying growth rate when you factor out the 2012 Olympics and election. Economists “are encouraged by recent trends in the housing market as well as gains in private sector employment,” he says. “They see a continuing, but somewhat plodding, recovery.” But Poltrack is enthusiastic about the broadcast business — suggesting that this season may mark a transition to a period where networks will benefit from increased on-demand viewing, and excitement from people who use Twitter and other social media to chat with fellow fans. Last year “I concluded my presentation by posing the question, ‘Are we entering a new golden era for broadcast network television?’” Poltrack says. “Today I am going to try and convince you that the time may have come to drop the question mark.” Read More »

Comments (1)

Advertisers Will Spend $3.6B On TV For 2014 Elections And Olympics: Forecast

TV networks should be encouraged by the ad forecasts presented this morning at the UBS Global Media and Communications Conference. Global spending on the medium will grow 7.7% in 2014, up from +1.8% this year, UBSMagna Global EVP Vincent Letang … Read More »

Comments (0)

Ad Spending Will Accelerate In 2014 As Buyers Flock To Mobile: Report

It’s time for ad companies to release their year-end forecasts, and ZenithOptimedia is out today with a bullish one  – largely tied to big increases it expects for ads on smartphones and tablets. ZenithOptimedia logo It projects global spending  in 2014 to hit $532B … Read More »

Comments (0)

Ad Sales Rose 3.5% In Q2, But With A Catch: Report

By | Monday September 9, 2013 @ 5:42am PDT

Ad expenditures, at $35.8B, were up for the sixth consecutive quarter with the strongest year-over-year growth rate since late 2010, Kantar Media reports this morning. But there were big differences between the two April-to-June periods. Last year “spending was … Read More »

Comments (0)

UPDATE: Ad Giants Omnicom And Publicis Agree To Merge: Report

By | Saturday July 27, 2013 @ 9:56am PDT

UPDATE, 1:00 PM: Looks like it’s a done deal, with an announcement planned for Sunday in Paris, The Wall Street Journal says. The new entity will be called Publicis Omnicom Groupe. The partners’ current CEOs — Omnicom’s John Wren and Publicis’ Maurice Levy — will be … Read More »

Comments (1)

‘Ted’ Gets A Leg Up In Japan With Strategically Placed Walking Billboards

By | Friday July 26, 2013 @ 7:09pm PDT

These two worlds were bound to collide, right? Advertisements are everywhere, especially in Tokyo. And we’ve seen folks covered scalp to toe with tattoos, piercings and brandings. (Keep that last one in mind.) So now comes the … Read More »

Comments (11)

Broadcast Network Ad Prices Decline In Q1 For First Time In Three Years: Report

A combination of low ratings and a sluggish ad market accounted for the 9% drop in the average price of a 30-second primetime spot on broadcast network TV versus last year’s Q1. The typical price early this year fell … Read More »

Comments (0)

TV’s Share Of Ad Pie Will Decline Next Year As Buyers Flock To Digital Media: Study

By | Tuesday November 27, 2012 @ 2:32pm PST

This is one of several findings out today from a survey of 50 ad buyers that Cowen & Co says helped it to update and expand its coverage of Internet and New Media stocks. The advertisers are … Read More »

Comments (3)

Network TV Ratings Drop Emerges As A Big Concern For Wall Street

By | Tuesday October 23, 2012 @ 7:49am PDT

Analysts have stopped telling clients to wait for more data before they worry about the lousy early ratings for the major networks’ primetime shows. Although “it is probably too early to panic, there are several areas of concern,” Nomura Securities’ Michael Nathanson says this morning. That’s a shift from a few weeks ago when he called the initial ratings figures “disappointing” but possibly the result of quirks in this year’s schedules. The new conventional wisdom is that the major broadcast networks have a serious problem as the latest so-called C3 ratings (those who watch a show’s commercials live and as much as three days after they air) show ABC -15% this season vs the same period last year with CBS -23% and Fox -28% — but NBC +12%. RBC Capital Markets’ David Bank said last week that “our best ‘experts’ tell us that it’s realistic to expect ratings for the Broadcast Year 2012/2013 to decline ~5%-10%.” And all eyes are on CBS, which depends on the performance of its broadcast network more than its rivals at Disney, Comcast, and News Corp. CBS shares are down 10.5% over the last 30 days, far more than the benchmark Standard & Poor’s 500 which is -1.8%. Read More »

Comments 29

Disney CFO Says Ads Are Coming To ESPN Streams To Apple Devices

By | Thursday September 20, 2012 @ 12:57pm PDT

Video programmers have been eagerly waiting for technicians to figure out how to present their ads to millions of iPad and iPhone users. And they’ve finally done it. “In the near future, by the end of this month, you will … Read More »

Comments (4)

TV Leads Ad Spending Uptick In Q1: Study

By | Monday June 18, 2012 @ 9:17am PDT

This bodes well for a year with the presidential elections and the London Olympics still on the horizon. Overall, advertising expenditures in the U.S. rose 2.6% year-over-year during first-quarter 2012, good for $32.9 billion, according to a Kantar Media report … Read More »

Comments (1)

Broadcast TV Unit Ad Prices Slipped Slightly In Q1: Report

By | Wednesday June 6, 2012 @ 2:44pm PDT

Programming execs described pricing for scatter ads in Q1 as being stable, but now we have a clearer idea of what that means: The average unit cost for a 30-second prime time spot on the major broadcast networks dipped 2% … Read More »

Comments (0)

Disney’s Kid Shows To Limit Junk-Food Ads: Reuters

By | Monday June 4, 2012 @ 10:28pm PDT

Disney CEO Bob Iger and First Lady Michelle Obama are poised to make the announcement tomorrow that the company will stop accepting some unhealthy-food ads on its TV and radio shows and websites aimed at kids. Reuters … Read More »

Comments (1)

CBS Sells Over 50% Of 2013 Super Bowl Ads

By | Thursday May 31, 2012 @ 2:51am PDT

2013 Super Bowl AdsCBS has sold more than half its advertising inventory for the 2013 broadcast of Super Bowl XLVII in New Orleans, Advertising Age reports. CBS also could sell-out levels approaching 80% in the next few weeks, CBS … Read More »

Comments (3)

TV Networks Will See Just Mid-Single Digit Growth In Upfront Ad Prices: Analyst

With sales cooling in television’s scatter advertising market, negotiations underway now for the huge upfront market  will generate less than networks would like Nomura Equity Research’s Michael Nathanson predicts this morning in his thorough quarterly  review of ad trends.  He forecasts that overall U.S. sales will grow 5.6% in 2012, making him more optimistic than ZenithOptimedia (which projects U.S. sales +3.6%) and MAGNA Global (anticipating +4.0%). Television will be +6.6% this year with help from the additional spending for the 2012 election campaigns and the Summer Olympics — but will decelerate to +0.9% next year. Demand in the broader marketplace “seems to be stable,” he says, after rising 5.3% to $19.2B in the first three months of this year vs the same period last year. The 11.8% boost in Q1 online sales to nearly $5B accounted for much of the growth. But television was up 6.0% to $10.2B.  The return of NBA games, following the basketball league’s lockout, helped cable networks to lead  the way, +7.9% to $4.8B. But the major broadcast networks enjoyed a 5.0% bump to nearly $3B. Nathanson says that Fox’s ratings struggles with American Idol (and not including the network’s boost from the Super Bowl) offset the mid-to-high single digit growth at CBS and ABC. Read More »

Comments (0)

Booming Auto Ads Could Drive Record Upfront TV Sales: Moody’s

Actually the debt ratings service projects an “advertising windfall” for virtually all traditional media in a report this morning that says auto makers will sell 14M vehicles this year, up 9.3% vs 2011. That should especially delight TV … Read More »

Comments (0)
More Deadline | Hollywood »