EXCLUSIVE: Two highly respected advertising/marketing shops that helped launched some of the most successful and memorable campaigns — Blue Jasmine, Dallas Buyers Club, Lee Daniels‘ The Butler, Silver Linings Playbook, Ted, Wolverine, Avatar, Despicable Me, The King’s Speech, Forrest Gump, Slumdog Millionaire, and Black Swan, to only name a few — are merging. In Sync Advertising and Bemis Balkind have joined together under a new moniker that merges their names with In Sync’s Smitty as CEO and Peter Bemins and Aubry Balkind serving as co-presidents. It will be known as In Sync Bemis Balkind.
The troika will continue with audio/visual, print, digital and branding campaigns for film, broadcast, home entertainment and other mediums with offices both in New York and Los Angeles. In other words, a one-stop shop. The move combines In Sync’s A/V motion picture advertising expertise with Bemis Balkind’s print, digital and web ad talent. Read More »
Think big advertisers are so focused on TV’s Golden Age programming (and audiences) that they aren’t interested in the YouTube-based creators drawing hordes of younger viewers to watch their back-bedroom shows? Think again.
Earlier this week, research firm eMarketer estimated Google would take in about $5.6 billion in gross YouTube advertising revenues, up 51 percent from 2012, and would keep nearly $2 billion after paying YouTube partners and expenses. Those estimates are notably higher than other Wall Street firms’ (and Google doesn’t break out its YouTube revenues and expenses separately), but suggest regardless that lots of money is sloshing into the online video king.
And based on this week’s Los Angeles events sponsored by Ford and Nintendo, Madison Avenue and its big clients are definitely tuning into YouTube’s rising echelon of performers for marketing boosts in lots of different ways besides just buying an ad. Read More »
Deadline Financial Editor David Lieberman and host David Bloom talk about highlights from this week’s big UBS media investor conference, which was dominated by lots and lots of talk about the future of pay television, whether the conversation was about DirecTV dropping channels, Viacom and Sony possibly starting an online service, Aereo’s big talk about partnering with cable companies and challenging broadcasters in the Supreme Court, or rising ad revenues for CBS and other broadcasters in a year plumped up by revenues from the Winter Olympics, mid-term elections and an improving economy.
Deadline Big Media podcast 63 (.MP3 version)
Deadline Big Media podcast 63 (.M4A version) Read More »
The rosy prediction reflects growing strength in the economy, and in the performance of the broadcast TV networks, CBS Chief Research Officer David Poltrack told investors today at the UBS Global Media and Communications Conference. He says that the growth figure would remain strong, at +4%, if you factored out the expected ad sales boost from the Winter Olympics. Don’t be too quick to scoff that Poltrack’s forecast may be colored by a conflict of interest: He’s had a pretty good track record in recent years, which is why so many people in the industry track his annual UBS presentation. He was right about on target last year when he predicted that network ad revenues this year would drop 2%, reflecting a 3% underlying growth rate when you factor out the 2012 Olympics and election. Economists “are encouraged by recent trends in the housing market as well as gains in private sector employment,” he says. “They see a continuing, but somewhat plodding, recovery.” But Poltrack is enthusiastic about the broadcast business — suggesting that this season may mark a transition to a period where networks will benefit from increased on-demand viewing, and excitement from people who use Twitter and other social media to chat with fellow fans. Last year “I concluded my presentation by posing the question, ‘Are we entering a new golden era for broadcast network television?’” Poltrack says. “Today I am going to try and convince you that the time may have come to drop the question mark.” Read More »
TV networks should be encouraged by the ad forecasts presented this morning at the UBS Global Media and Communications Conference. Global spending on the medium will grow 7.7% in 2014, up from +1.8% this year, Magna Global EVP Vincent Letang … Read More »
It’s time for ad companies to release their year-end forecasts, and ZenithOptimedia is out today with a bullish one – largely tied to big increases it expects for ads on smartphones and tablets. It projects global spending in 2014 to hit $532B … Read More »
Ad expenditures, at $35.8B, were up for the sixth consecutive quarter with the strongest year-over-year growth rate since late 2010, Kantar Media reports this morning. But there were big differences between the two April-to-June periods. Last year “spending was … Read More »
UPDATE, 1:00 PM: Looks like it’s a done deal, with an announcement planned for Sunday in Paris, The Wall Street Journal says. The new entity will be called Publicis Omnicom Groupe. The partners’ current CEOs — Omnicom’s John Wren and Publicis’ Maurice Levy — will be … Read More »
These two worlds were bound to collide, right? Advertisements are everywhere, especially in Tokyo. And we’ve seen folks covered scalp to toe with tattoos, piercings and brandings. (Keep that last one in mind.) So now comes the … Read More »
A combination of low ratings and a sluggish ad market accounted for the 9% drop in the average price of a 30-second primetime spot on broadcast network TV versus last year’s Q1. The typical price early this year fell … Read More »
This is one of several findings out today from a survey of 50 ad buyers that Cowen & Co says helped it to update and expand its coverage of Internet and New Media stocks. The advertisers are … Read More »
Video programmers have been eagerly waiting for technicians to figure out how to present their ads to millions of iPad and iPhone users. And they’ve finally done it. “In the near future, by the end of this month, you will … Read More »
This bodes well for a year with the presidential elections and the London Olympics still on the horizon. Overall, advertising expenditures in the U.S. rose 2.6% year-over-year during first-quarter 2012, good for $32.9 billion, according to a Kantar Media report … Read More »
Programming execs described pricing for scatter ads in Q1 as being stable, but now we have a clearer idea of what that means: The average unit cost for a 30-second prime time spot on the major broadcast networks dipped 2% … Read More »
Disney CEO Bob Iger and First Lady Michelle Obama are poised to make the announcement tomorrow that the company will stop accepting some unhealthy-food ads on its TV and radio shows and websites aimed at kids. Reuters … Read More »
CBS has sold more than half its advertising inventory for the 2013 broadcast of Super Bowl XLVII in New Orleans, Advertising Age reports. CBS also could sell-out levels approaching 80% in the next few weeks, CBS … Read More »
With sales cooling in television’s scatter advertising market, negotiations underway now for the huge upfront market will generate less than networks would like Nomura Equity Research’s Michael Nathanson predicts this morning in his thorough quarterly review of ad trends. He forecasts that overall U.S. sales will grow 5.6% in 2012, making him more optimistic than ZenithOptimedia (which projects U.S. sales +3.6%) and MAGNA Global (anticipating +4.0%). Television will be +6.6% this year with help from the additional spending for the 2012 election campaigns and the Summer Olympics — but will decelerate to +0.9% next year. Demand in the broader marketplace “seems to be stable,” he says, after rising 5.3% to $19.2B in the first three months of this year vs the same period last year. The 11.8% boost in Q1 online sales to nearly $5B accounted for much of the growth. But television was up 6.0% to $10.2B. The return of NBA games, following the basketball league’s lockout, helped cable networks to lead the way, +7.9% to $4.8B. But the major broadcast networks enjoyed a 5.0% bump to nearly $3B. Nathanson says that Fox’s ratings struggles with American Idol (and not including the network’s boost from the Super Bowl) offset the mid-to-high single digit growth at CBS and ABC. Read More »
Actually the debt ratings service projects an “advertising windfall” for virtually all traditional media in a report this morning that says auto makers will sell 14M vehicles this year, up 9.3% vs 2011. That should especially delight TV … Read More »