All-American Muslim, the TLC reality series depicting the everyday lives of five Arab-American families in Michigan, was canceled due to low ratings, according to a report in the Detroit Free Press. The network confirmed the decision. The freshman series lost retail advertisers like big box store Lowe’s back in December after some customers complained that the show did not portray Muslim-Americans as extremists. Lowe’s caught some backlash but did not relent after the controversy went wide: California State Sen. Ted Lieu sent a letter to Lowe’s CEO Robert A. Niblock, calling the company’s decision “un-American” and “naked religious bigotry,” and threatened legislative action if Lowe’s didn’t apologize to Muslims and reinstate its ads. The series was set in Dearborn, Michigan. “Having the opportunity to be a part of such a groundbreaking series with TLC has been extraordinary,” castmember Suehaila Amen told the Free Press. ”Our show helped to pave the way for the moderate Muslim voice to be heard in this nation.”
UPDATE, MONDAY AM: The backlash against hardware store giant Lowe’s over its decision to pull ads from TLC’s reality series All-American Muslim continues. California State Sen. Ted Lieu, D-Torrance, on Sunday sent a letter to Lowe’s CEO Robert A. Niblock, calling the company’s decision “un-American” and “naked religious bigotry,” and threatened legislative action if Lowe’s doesn’t apologize to Muslims and reinstate its ads, according to the AP.
In turn, Lowe’s issued a statement apologizing for having “managed to make some people very unhappy.” “Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views,” Lowe’s said. “As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”