Looks like Jeff Zucker’s ill-fated experiment with (Get To) The Point really will just last a week on CNN, if viewership numbers have anything to do with it. Along with MSNBC’s Chris Hayes-hosted All In, the supposedly short-term panel show premiered Monday and both saw their numbers head south ever since. Replacing the 10 PM repeat of Anderson Cooper 360 on CNN, the quickly announced The Point started low and fell further. Over a four-day average this week, the new show was down nearly 50% from the viewership the AC360 repeat drew last year and down 40% from what the encore of Cooper’s show garnered during March. In the adults 25-54 demo, The Point was blunted; with 77,000 in the demo, the Donny Deutsch-led show was down a whopping 55% from what the AC360 repeat received from April 2-April 5, 2012, and down 46% from the 143,000 average Cooper’s repeat earned last month. The worst airing of the week was Tuesday, when The Point bottomed out to a year-low for CNN in the slot with 235,000 watching and 59,000 in the demo.
USA Network continues its expansion into unscripted programming with a series order to Partners In Crime, pilot pickup of All In and a development deal for The Cowboy Way. “Our approach to reality storytelling is to showcase a broad spectrum of life’s real characters,” said Heather Olander, USA’s SVP Alternative Programming.
Partners In Crime is a docu-soap featuring colorful criminal defense attorneys Mario Gallucci and partner Big Lou Gelormino, who have made a practice out of taking on infamous cases. They are not only partners in the courtroom, they’re best friends. They may bicker like brothers, but they wouldn’t miss getting together on Sunday night for a family dinner, complete with Mario’s specialty — spaghetti and buffalo chicken meatballs. Partners In Crime is produced by Peacock Prods, NBC News’ non-fiction production unit.
EXCLUSIVE: Fox went All In, handing a put pilot commitment to a single-camera comedy written by Allan Loeb, who is executive producing with his producing partner Ryan Reynolds. All In, from 20th Century Fox TV and Loeb and Reynolds’ studio-based DarkFire TV, is a character-driven comedy centering on Tommy Vigorish, a compulsive gambler trying to get back in the game with the help of his family… as long as that game does not involve the exchange of money. Reynolds and Loeb executive produce the project with DarkFire TV’s two other principals, Jonathon Komack Martin and Steven Pearl.