Oxygen Media has pulled the plug on the controversial reality special All My Babies’ Mamas as pressure mounted from Change.org, Parents Television Council and other organizations outraged over the show’s premise about rapper Shawty Lo, his 11 children and their 10 mothers. Author Sabrina Lamb started a petition on Change.org urging Oxygen to pull support for the show shortly after it was announced in December. The organization said it gathered more than 37,000 signatures in support of its campaign which culminated this morning in simultaneous petition deliveries to the offices of Oxygen, NBC Universal and Comcast in New York City, Los Angeles and Philadelphia. “I am pleased that Oxygen Media has heard the outrage of over 37,000 consumers and shareholders who said, ‘enough is enough,’” Lamb said in a statement. “We will not support any network and advertiser which exploits the plight of children and targets young women with stereotypical, dangerous, unsafe messages. Change.org said it was notified of the decision in a statement from Oxygen. “As part of our development process, we have reviewed casting and decided not to move forward with the special”, Oxygen said. “We will continue to develop compelling content that resonates with our young female viewers and drives the cultural conversation.” All My Babies Mamas was slated to premiere in the spring.
Oxygen Media has greenlighted for production All My Babies’ Mamas (working title), a one-hour unscripted special from former top MTV executives-turned-producers Tony DiSanto and Liz Gateley. Slated to premiere next spring, the special chronicles the complicated lives of one man, his children’s mamas, and their army of children, capturing the highs and lows of this extreme ‘blended family’ as they navigate their financially and emotionally connected lives. All My Babies’ Mamas, which in success will likely serve as a backdoor pilot, will be produced by DiSanto and Gateley’s company DiGa Vision.