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YouTube Space LA Now Crossover Central As Online Meets Film, TV Projects

By | Tuesday June 17, 2014 @ 5:18pm PDT

YouTube Space LA Now Crossover Central As Online Meets Film, TV ProjectsThe all-comers creative space that YouTube has built in a mammoth former Hughes Aircraft hangar in L.A.’s Playa Vista neighborhood is rapidly becoming Crossover Central, as notable YouTube video creators based there work with studios and networks to create online companions to bigger media brands such as Star Wars, Godzilla and now BBC America‘s Almost Royal catfish-out-of-water reality series. The Star Wars project was relatively small, based around the annual May 4 (“May the Fourth be with you”) celebrations of that durable franchise, using a replica of the famous cantina scene in the original film. The YouTube operation helped Star Wars marketers pick four YouTube creators, who got to shoot episodes of their respective programs on the Cantina set.

Deadline Marketing Column Logo David BloomA similar but much bigger effort this spring at the YouTube Space LA involved Godzilla in a cross-media project of a scale worthy of its gargantuan namesake. Legendary Film marketing execs came up with the idea of bringing in an actual set from the latest installment, a command bunker, then got sign-off from partners Warner Bros and YouTube in just a couple of weeks. The set, along with a destructible version of the San Francisco skyline, was installed in the YouTube Space LA studios. Legendary and Warner Bros chose 30 programming proposals from about 100 video creators recruited by YouTube, then set them loose on the set, said Legendary’s Pearl Wible. The ones chosen were pulled from many different sectors of YouTube content, ranging from Michelle Phan‘s beauty advice (Godzilla really, really could use some good moisturizer, now that I think of it) to Nerdist (which did a series of “Godzilla Week” segments tied to the film’s run-up) to hard science. Read More »

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BBC America Orders First Original Comedy Series

By | Tuesday March 25, 2014 @ 9:44am PDT
Nellie Andreeva

Almost-RoyalBBC America has greenlighted its first original comedy series, and it has a strong British theme. Almost Royal, which has received a seven-episode order, tells the tale of two young British aristocrats, Georgie (Ed Gamble) and Poppy Carlton (Amy Hoggart), on their first trip to the U.S. – interacting with real-life Americans. The project comes from Burning Bright Prods, with Clive Tulloh (Eddie Izzard: Marathon Man) as executive producer and Seamus Murphy-Mitchell (Friday Night With Jonathan Ross) as producer. Almost Royal will premiere June 21, following the Season 2 finale of BBC America’s breakout drama series Orphan Black. BBC America entered original scripted programming with its first original drama Copper, which ran for two seasons, followed by Orphan Black. Read More »

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