2ND UPDATE, 9:23 AM: It has been quite a week for J.D. Salinger. The Shane Salerno documentary Salinger has been shown to only two parties so far, and in both cases, the result was a smashing deal. First to see it was the American Masters team, which quickly paid low-seven figures to license U.S. domestic TV rights and make it the 200th installment of the prestigious program in January. Second to see it were the Simon & Schuster editors, who quickly made a worldwide rights deal on the companion book, The Private War Of J.D. Salinger. Agency sources tell me that deal was closer to $2 million than $1 million for the sprawling book by David Shields and Salerno. It will be published in September, just ahead of the theatrical release.
Next up: the feature distribution deal. I don’t get the impression there will be a big gang bang screening and then an auction; it will be a subtler, more selective process than that. But the goal is to lock in a distributor who’ll give it a nice theatrical play in the months before the American Masters premiere next year, and figure out DVD and those other ancillaries excluding U.S. domestic TV rights. By the time all this is done, it should be a nice outcome for Salerno and the eight years and $2 million he invested to assemble both the film and the book.