RATINGS RAT RACE: ‘Celebrity Apprentice’ And ‘Brothers & Sisters’ Lead Easter Gains

Nellie Andreeva

The Easter tale of resurrection also translated to primetime TV, with most shows rebounding nicely on Easter Sunday after across-the-board declines last week. ABC’s Extreme Makeover: Home Edition (2.2/6) was up 10% from last Sunday, Desperate Housewives (2.9/8) up 7% … Read More »

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RATINGS RAT RACE: Everyone Was Down Sunday, ‘Undercover Boss’ The Most

Nellie Andreeva

Maybe it was it ESPN’s and TNT’s coverage of Game 1 of the NBA playoffs and MLB or it was too many original offerings on cable, including the premieres of HBO’s Game of Thrones and USA’s Burn Notice: The Fall of Sam Axe, but the broadcast networks took a serious beating last night. How bad was it? The highest-rated network in adults 18-49, ABC, drew a 2.0/6 demo rating. That’s with an all-original lineup.

Series were down across the board. ABC’s Extreme Makeover: Home Edition was low in its return from a two-month hiatus to make room for Secret Millionaire. The veteran reality series pulled in a 1.9/5, down 21% from its last fresh episode Feb. 20. Desperate Housewives (2.7/7) was down 7% from its last original two weeks ago to tie its series low. Brothers and Sisters (1.7/4) was down 6% from last week’s two-hour episode and is also tied as a series low.

Following 60 Minutes (1.3/5), which was down 41% from last week, when CBS’ primetime was boosted by Masters golf overrun, The Amazing Race (2.3/7) was down 21%. Undercover Boss (1.9/5) posted the steepest decline for any program last night, 39%, for a series low. CSI: Miami (2.2/5) held well under the circumstances, down only 4%. CBS (1.9/5, 9.5 million) finished No. 1 in total viewers for the night and tied for second place in 18-49 with Fox. Read More »

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RATINGS RAT RACE: Country Music Awards Strong, ‘Housewives’, ‘Body Of Proof’ Down

Nellie Andreeva

CBS won the ratings race last night with the 46th Annual Academy of Country Music Awards (3.3/9 in adults 18-49,  13 million viewers), which up 3% from last year in adults 18-49, up 19% in the younger 18-34 demographic and … Read More »

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RATINGS RAT RACE: ‘Celebrity Apprentice’ Hits Season High

Nellie Andreeva

A 17-minute NCAA overrun pushed the start of CBS’ primetime lineup, so the network’s ratings are approximate. From 7-8 PM, basketball and 60 Minutes averaged a 3.7/12 in adults 18-49. At 8 PM, 60 Minutes/The Amazing Race drew a 3.1/9. … Read More »

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RATINGS RAT RACE: ‘Glee’ Down But Tops Night, ‘V’ Season Finale Inches Up

Nellie Andreeva

For a third straight night, 8 PM shows showed declines across the board as viewers are adjusting to daylight saving time. Last night, TV usage was down 6% in the hour week-to-week, likely affecting Fox’s Glee and NBC’s The Biggest Read More »

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Ratings Rat Race: Strong Start For ‘Secret Millionaire’, ‘Celebrity Apprentice’ Down

Nellie Andreeva

Reality series Secret Millionaire started its second incarnation on American television strong, pulling a 3.3/9 in 18-49 and 12.6 million viewers in its debut on ABC last night. That was ABC’s best performance in the 8 PM hour with regular … Read More »

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