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RATINGS RAT RACE: ‘Celebrity Apprentice’ And ‘Brothers & Sisters’ Lead Easter Gains

Nellie Andreeva

The Easter tale of resurrection also translated to primetime TV, with most shows rebounding nicely on Easter Sunday after across-the-board declines last week. ABC’s Extreme Makeover: Home Edition (2.2/6) was up 10% from last Sunday, Desperate Housewives (2.9/8) up 7% and Brothers and Sisters (1.9/5) up 12%. The increases were especially important for veterans EMHE and Brothers & Sisters, which are on the bubble list. ABC won the night  in the demo with an average of 2.2/6. It drew 7.7 million viewers, second to CBS’ 9.1 million. In the 18-49 demo, the eye network finished third, with The Amazing Race (2.5/7), up 7%, and the movie Hallmark Hall of Fame: Beyond The Blackboard (1.3/3). NBC’s America’s Next Great Restaurant (1.2/3) was flat with last week, while Celebrity Apprentice (2.9/8) was up 12% from last week’s series low as its star Donald Trump continues to make headlines with his presidential ambitions. Fox had a The Simpsons-themed night with two back-to-back reruns of the veteran series (0.9/3) and a rebroadcast of The Simpsons Movie (1.4/4).

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RATINGS RAT RACE: Everyone Was Down Sunday, ‘Undercover Boss’ The Most

Nellie Andreeva

Maybe it was it ESPN’s and TNT’s coverage of Game 1 of the NBA playoffs and MLB or it was too many original offerings on cable, including the premieres of HBO’s Game of Thrones and USA’s Burn Notice: The Fall of Sam Axe, but the broadcast networks took a serious beating last night. How bad was it? The highest-rated network in adults 18-49, ABC, drew a 2.0/6 demo rating. That’s with an all-original lineup.

Series were down across the board. ABC’s Extreme Makeover: Home Edition was low in its return from a two-month hiatus to make room for Secret Millionaire. The veteran reality series pulled in a 1.9/5, down 21% from its last fresh episode Feb. 20. Desperate Housewives (2.7/7) was down 7% from its last original two weeks ago to tie its series low. Brothers and Sisters (1.7/4) was down 6% from last week’s two-hour episode and is also tied as a series low.

Following 60 Minutes (1.3/5), which was down 41% from last week, when CBS’ primetime was boosted by Masters golf overrun, The Amazing Race (2.3/7) was down 21%. Undercover Boss (1.9/5) posted the steepest decline for any program last night, 39%, for a series low. CSI: Miami (2.2/5) held well under the circumstances, down only 4%. CBS (1.9/5, 9.5 million) finished No. 1 in total viewers for the night and tied for second place in 18-49 with Fox. Read More »

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RATINGS RAT RACE: Country Music Awards Strong, ‘Housewives’, ‘Body Of Proof’ Down

Nellie Andreeva

CBS won the ratings race last night with the 46th Annual Academy of Country Music Awards (3.3/9 in adults 18-49,  13 million viewers), which up 3% from last year in adults 18-49, up 19% in the younger 18-34 demographic and flat in total viewers.

ABC’s Desperate Housewives (2.8/7, 8.8 million) returned from a month-long hiatus down 18% in the demo from its most recent original March 6. After a promising start behind the Dancing with the Stars result show on Tuesday, ABC’ midseason drama Body Of Proof didn’t fare as well in its special airing last night after Housewives, the slot that successfully launched Grey’s Anatomy and Brothers and Sisters. The forensic drama starring Dana Delany drew a 2.0/5 in 18-49, down 35% from the Tuesday debut, holding onto 71% of its Housewives lead-in. That was still better than the average hold of 64% for the slot’s regular occupant, Brothers and Sisters. In total viewers, Body of Proof performed stronger, with 8.3 million viewers, a 96% lead-in retention. ABC opened the night with America’s Funniest Home Videos (1.6/5, flat vs. last week) and Secret Millionaire (2.6/7, down 4% from last week.)

NBC’s America’s Next Great Restaurant (1.4/4) was up 8% from last week, while Celebrity Apprentice (3.0/8) was flat. Fox aired a rerun-heavy comedy lineup featuring two originals: American Dad at 7:30 PM (1.6/5), down 20% from Feb. 20, and The Cleveland Show (2.2/5), down 15% from March 20, when both shows had first-run … Read More »

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RATINGS RAT RACE: ‘Celebrity Apprentice’ Hits Season High

Nellie Andreeva

A 17-minute NCAA overrun pushed the start of CBS’ primetime lineup, so the network’s ratings are approximate. From 7-8 PM, basketball and 60 Minutes averaged a 3.7/12 in adults 18-49. At 8 PM, 60 Minutes/The Amazing Race drew a 3.1/9. At 9 PM, Amazing Race/Undercover Boss posted a 3.2/8, and at 10 PM, Boss/CSI: Miami did a 2.8/8. The network is expected to top the night when final ratings are released tomorrow.

On NBC, America’s Next Great Restaurant (1.3/4) was up 8% from last week. From 9-11 PM, Celebrity Apprentice (3.0/8) was up 7% for a season high.

ABC and Fox aired a mix of originals and repeats. ABC’s America’s Funniest Home Videos (1.6/5, down 6% from March 13) and Secret Millionaire (2.7/7, up 8% from last week’s low) were followed by reruns of Desperate Housewives and Brothers and Sisters. At Fox, The Simpsons (2.8/8) was up 12% from March 13′s original. Bob’s Burgers (2.2/6) was flat with last week. Following a Family Guy repeat (2.8/7), a new American Dad (2.5/7) was up 25% from its last original on Feb. 20 in the low-trafficked 7:30 PM slot.

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RATINGS RAT RACE: ‘Glee’ Down But Tops Night, ‘V’ Season Finale Inches Up

Nellie Andreeva

For a third straight night, 8 PM shows showed declines across the board as viewers are adjusting to daylight saving time. Last night, TV usage was down 6% in the hour week-to-week, likely affecting Fox’s Glee and NBC’s The Biggest Loser, the only new offerings at 8 PM.

The mini-finale of Glee (4.0/13, 12.5 million), which goes on a month-long hiatus before returning for its last batch of episodes for the season, was down 13% from last week. Still, it was the highest-rated program of the night in the 18-49 demo. At 9 PM, Raising Hope (2.5/7) was down 7%, but struggling midseason comedy Traffic Light (1.6/5) reversed its ratings downslide, up 7% from last week. Fox (2.3/7, 6.6 million) won the night in 18-49.

Following a repeat of No Ordinary Family (0.9/3), the season finale of V (1.8/5) was up 6% from last week (though down 14% from last year’s finale.) Its depressing ending with the aliens turning all humans into zombies was in stark contrast with the uplifting conclusion of Glee an hour earlier. At 10 PM, Detroit 1-8-7 (1.3/4) was up 18%, likely too little too late to save the cop drama from cancellation.

NBC’s two-hour The Biggest Loser: Couples (2.7/8) was down 7% from last week. It was followed by a repeat of America’s Next Great Restaurant. CBS (10.8 million, 1.9/6) aired all repeats, topping the night in total … Read More »

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Ratings Rat Race: Strong Start For ‘Secret Millionaire’, ‘Celebrity Apprentice’ Down

Nellie Andreeva

Reality series Secret Millionaire started its second incarnation on American television strong, pulling a 3.3/9 in 18-49 and 12.6 million viewers in its debut on ABC last night. That was ABC’s best performance in the 8 PM hour with regular programming since March 2008 (in viewers) and November 2009 (18-49). Secret Millionaire, which once aired on Fox, was up 32% in the demo from the season premiere of veteran Extreme Makeover: Home Edition in the same slot and drew the largest audience for any program on Sunday. The Zodiak USA-produced Secret Millionaire buoyed the entire ABC lineup, lifting Desperate Housewives (3.4/8, 11.3 million) to an eight-week high in the 18-49 demo. Brothers & Sisters (2.2/6, 7.5 million) was up 16%. ABC (2.7/7, 9.8 million) won the night in 18-49 and finished second in total viewers to CBS (2.4/6, 10.9 million) with its most watched Sunday since May.

Secret Millionaire outperformed CBS’ similarly themed unscripted series Undercover Boss (2.7/7, 10.9 million) at 9 PM, which was up 4% from its last original Feb. 20. The rest of CBS’ Sunday entertainment lineup rebounded after taking a big hit against the Oscars last week. Despite facing Secret Millionaire, The Amazing Race (2.7/7, 9.8 million) was up 29% from last week and CSI: Miami (2.4/7, 10.7 million) was up 20%.

NBC’s new unscripted Sunday lineup was off to a slow start. The premiere of America’s Next Great Restaurant (1.6/4) was down 33% from the series premiere … Read More »

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