Paramount Pictures has found its new leader for the studio’s Interactive Marketing department. Former SVP of the division Megan Wahtera has been tapped to take over the duties of Amy Powell, the former head of the unit who recently was appointed president of the newly relaunched Paramount TV. Wahtera will oversee the studio’s domestic theatrical digital marketing strategy, focusing on creating engaging and immersive online campaigns including those directed at social platforms like Facebook, Twitter and mobile. She will report to Megan Colligan, President of Domestic Marketing and Distribution. “[Wahtera] has become a true pioneer in the fast-moving landscape of the digital marketplace and is uniquely positioned to deliver the kinds of cutting-edge campaigns we aspire to create for each of our films,” said Paramount Chief Marketing Officer Josh Greenstein. Wahtera joined Paramount in 2006 as a producer for the Digital Marketing group, and her most recent work included on the pics World War Z and the Star Trek franchise.
After meeting with various TV producers and development executives, Paramount chairman and CEO Brad Grey looked internally for an exec to lead the film studio’s recently re-launched TV division. Amy Powell will add the position of President of Paramount Television to her current responsibilities as head of Digital Entertainment and Insurge Pictures.
This marks the first appointment to the start-up television division, unveiled in March, which is designed to finance and develop television for all platforms, from digital episodic content to primetime series. Its first project was financing/co-producing duties on the CBS/Sony TV pilot Beverly Hills Cop, an offshoot from the Paramount movie franchise. The plan for the next five years is to build Paramount TV into a creative TV studio that will mine existing Paramount properties as well as new ideas from established and emerging talent, broadly seeking partners and distribution. Paramount TV was one of the leading brands for TV production until 2005 when the studio was renamed to CBS TV Studios as it remained with CBS in the company split with Viacom. “Amy has proven herself to be a highly-talented, innovative and creative executive,” said Grey. “Her skill and experience working across all platforms, at engaging audiences, and, most recently her work at Insurge, will be instrumental as we build a versatile television operation.” Powell will report to Grey on her television duties. She remains President of Paramount’s micro-budget Insurge Pictures, reporting to Adam Goodman, and she’ll continue to work closely with Vice Chairman Rob Moore on digital and business affair matters across all her responsibilities.