Registration for both domestic and international buyers attending January’s 2014 NATPE conference in Miami Beach is pacing well ahead of last year, with double digit growth, NATPE president and CEO Rod Perth said this morning, citing more exhibitors, more buyers, advertisers, more stations groups, and a more prominent digital presence. Forty-four percent of the registered buyers are international, representing 46 different countries, and 28 station groups are participating this time, Perth said on a conference call with the press. At last count, there were 225 exhibitors — 34 of them attending NATPE for the first time, and five returning in January after years of absence, said Perth, who is in his second year at NATPE. For the second year in a row, each of the major studios will be at NATPE. Exhibitors, meanwhile, come from 23 different countries, including increased participation from the UK, France, Spain and Germany, he said.
Oscar and Emmy-winning director/producer James L. Brooks will chat with Everybody Loves Raymond creator Phil Rosenthal in a session at NATPE, joining Bravo’s Andy Cohen, Friends co-creator Marta Kauffman, documentarian Morgan Spurlock, and Boardwalk Empire exec producer Terence Winter in sessions staged during the confab’s The Storytellers Who Have Shaped Pop Culture track. Brooks is among those receiving the 11th annual Brandon Tartikoff Legacy Award at the NATPE conference, held again at the Fontainebleau Resort in Miami Beach. New to NATPE, there will be a presentation of findings from a two-part independent research study commissioned by NATPE and the Consumer Electronics Association, in re how how and why consumers use second-screen devices to engage with video content. The first part of the findings will be presented at the 2014 International CES, where the focus will be primarily on technology, devices and the user experience. The second part, which will be presented at NATPE, will consist of qualitative research based on interviews with TV program producers and showrunners, examining how second screen affects the way they develop content and incorporate it into their programs.
From today’s NATPE announcement: