Robinson will set up a new London office for the company which was formed late last year as a joint venture between Andy Heyward’s A Squared Entertainment and Tata Elxsi, the technology arm of Indian conglom the Tata group. A2E2 will be in Cannes for MipTV next month notably touting a new series of Warren Buffett’s Secret Millionaires Club in which the Oracle of Omaha teaches kids about business with guest stars like Jay-Z, Shaquille O’Neal and Serena Williams. The group’s motto is that it’s dedicated to creating “content with a purpose.” See the full release:
Kate Bulkley is covering MIPTV at Cannes for Deadline
At a MIPTV press conference this morning, Arnold Schwarzenegger added a 3D feature film to rollout plans for his multi-platform project The Governator. The film is part of a plan that will include an animated TV series, a comic book and Internet programming. The feature film will be ready in early 2013, said A Squared Entertainment’s Andy Heyward, who launched the project along with Schwarzenegger and Stan Lee, the producer behind the project. He told Deadline that it all starts with a 52-episode series that will feature the voice and animated image of Schwarzenegger as a superhero bent on beating the bad guys and the forces of evil.
Schwarzenegger, who received the Legion d’Honeur this morning in Cannes, came wearing his signature cowboy boots. Now “termed out” in his former job as California’s governor, he said he was happy to return to Cannes to announce his return to acting. Cannes is where his acting career launched in 1977. “In public life when you are governor, you have to deal with keeping the beaches clean and making sure there is enough funding for the after-school programs and lunch programs,” he told the packed press conference. “But as an action hero, you just have to save the world.” Schwarzenegger was seated in front of a sign with his animated image as the Governator that said simply: “I’m back.”
When asked if The Governator would take on …
Arnold Schwarzenegger’s reps declined to comment last week for our story that the former California Governor may be doing an animated series with producer Andy Heyward based on a superhero character created in partnership with comic book icon Stan Lee. Well, that’s probably because they were in the process of booking the cover of Entertainment Weekly to unveil the new character. Called The Governator, it is a version of Schwarzenegger after he has left the Governor’s office and becomes a crime fighter, Lee told EW. The Governator will run operations out of a secret high-tech crime-fighting center (aka Arnold Cave) under his house in Brentwood and will have a fleet of super vehicles and a closet full of “Super Suits” at his disposal. He will be surrounded by a gallery of sidekicks, including a 13-year-old computer whiz, and supervillains, including G.I.R.L.I.E Men, named after another Arnold-ism.
Schwarzenegger let news of the Governator slip a couple of weeks ago in an interview with a fan site, in which he said: “I am packaging a comic book character right now. I’m going to announce that sometime at the end of March or the beginning of April.” Schwarzenegger is slated to unveil the animated series in a press conference at MIPTV on April 4.
EXCLUSIVE: Ever since MIPTV organizers on Monday announced that Arnold Schwarzenegger will hold a press conference on the first day of this year’s market, April 4, to unveil his next project, “an international TV series,” speculation started about the nature of the mystery series and who the former California Governor will be doing it with. Details about the project are being heavily guarded, but I hear Schwarzenegger has teamed for what is believed to be an animated series with former DIC chairman and CEO Andy Heyward, who now heads children’s entertainment company A Squared. Heyward launched A2 in 2009, after selling his kids animation stalwart DIC to Cookie Jar Entertainment for $90 million.
A2′s mission statement is that it is dedicated to producing original “content with a purpose,” i.e., shows that enrich kids as they entertain them. A2 is producing three such animated Web series for AOL Kids built around accomplished professionals/celebrities: the Secret Millionaires Club, with Warren Buffett teaching children financial literacy, which was just picked up by The Hub as series of TV specials; Gisele & the Green Team, with supermodel Gisele Bündchen as an environmental superhero; and Martha & Friends, featuring a 10-year-old Martha Stewart running an event-planning business. Schwarzenneger could easily fit into that group with an aspirational animated show featuring his likeness.
However, there is another, even more intriguing possibility: a collaboration with Stan Lee Comics, A2′s …