The Saturday night premiere of the Lifetime original movie on the life of former Playmate Anna Nicole Smith pulled in 3.3 million viewers. Anna Nicole was even with the 3.3 million viewers the Rob Lowe-starring Prosecuting Casey Anthony drew on January 19. It was down from the 3.5 million that heavily hyped Liz & Dick with Lindsay Lohan garnered on November 25, 2012. Saturday’s movie drew a 2.6 household rating. Anna Nicole was the top original cable movie premiere of the year so far among adults 25-54 (1.6 million) and adults 18-49 (1.4 million). That’s best for Lifetime in the key demos as well as among women 25-54 and women 18-49 since last fall’s Steel Magnolias.
Anna Nicole, which tells the rags to riches story of late Playboy model Anna Nicole Smith, will premiere on Saturday, June 29, at 8 PM, Lifetime announced today. Agnes Bruckner stars as Anna Nicole, alongside Martin Landau, Virginia Madsen, Adam Goldberg and Cary Elwes. Craig Zadan, Neil Meron and Judith Verno executive produced the film which follows the swift rise and fall of Vickie Lynn Hogan (Bruckner), a Texas high school dropout and single mother with dreams of a better life. The biopic explores the sordid details that created Smith’s infamous persona, from stardom to her untimely death from a fatal combination of pills. Madsen portrays Anna’s mother Virgie, Goldberg is Anna’s lawyer, Howard K. Stern; Elwes plays Marshall’s son, E. Pierce; and Graham Patrick Martin (Two And A Half Men) stars as Anna Nicole’s son, Daniel. Mary Harron directed from a screenplay by John Rice and Joe Batteer. Anna Nicole is executive produced by Verno’s Peace Out Productions and Zadan and Meron’s Storyline Entertainment in association with Sony Pictures Television.